Columbia's Outer Rim Collection Taps Star Wars for Custom PFG Shirts
Josh Thompson-Persaud — June 8, 2021 — Fashion
References: columbia
Outdoor apparel brand Columbia launched the Outer Rim Collection which offers Star Wars-themed Hawaiian-style shirts. The collection is made up of custom outdoor shirts called the Cantina Super Tamiamis which are available in men's, women's, and children's styles. The Outer Rim Collection is adorned with Star Wars patterns that feature iconic starships like the Millennium Falcon, the TIE Fighter, and the X-Wing alongside graphics of Darth Vader and Stormtroopers.
The Outer Rim Collection is designed to take on the outdoors. The collection is made with lightweight Omni-Wick fabric and features Omni-Shade sun protection. The shirts come with an integrated fishing rod holder at chest height plus chest pockets on the men's and kid's styles. The collection's nostalgic iconography combined with its high-performance features make it appealing to movie fans and outdoor enthusiasts alike. The Outer Rim Collection is available online and in select Columbia locations.
Image Credit: Columbia
The Outer Rim Collection is designed to take on the outdoors. The collection is made with lightweight Omni-Wick fabric and features Omni-Shade sun protection. The shirts come with an integrated fishing rod holder at chest height plus chest pockets on the men's and kid's styles. The collection's nostalgic iconography combined with its high-performance features make it appealing to movie fans and outdoor enthusiasts alike. The Outer Rim Collection is available online and in select Columbia locations.
Image Credit: Columbia
Trend Themes
1. Sci-fi Themed Apparel - Outdoor apparel brands can leverage popular sci-fi franchises to create limited runs of custom clothing and gear for exclusive markets.
2. Nostalgia-inspired Performance Wear - Outdoor apparel manufacturers can create retro-styled clothing that incorporates performance-enhancing features for increased brand appeal and customer convenience.
3. Multifunctional Clothing - Brands can add practical features like fishing rod holders and pockets to clothing designs to cater to customers who value versatility and convenience.
Industry Implications
1. Outdoor Apparel - Outdoor apparel brands can tap into sci-fi fans who enjoy hiking, camping, and other outdoor activities with custom, high-performance clothing.
2. Limited Edition Fashion - Manufacturers can create limited runs of clothing and gear that appeal to niche audiences and create a sense of exclusivity and collector's value.
3. Movie Merchandising - Movie studios can collaborate with clothing manufacturers to create licensed merchandise collections that cater to fans of popular franchises and generate additional revenue streams.
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