Men's haircare brand, Cleverman, offers hair and beard dyes for graying hair which are customized to the consumer's desired hair color. The brand carries over 10,000 colors to create a perfect match with consumers. These colors are generated from Cleverman's patent-pending technology that allows for intricate personalization through a user-completed hair quiz.
Cleverman's hair and beard dyes come in kits that are equipped with everything needed to inject color back into graying hair. The kits include hair and/or beard dye, personalized gloves, an applicator and mixing tray, and cleansing products like shampoo, conditioner, and/or beard scrubs. The hair dye can be applied in five to ten minutes and lasts for up to five weeks. Cleverman's hair and beard dyes for graying hair can be purchased as a one-off or ordered on a rolling subscription basis.
Image Credit: Cleverman
Why This Trend Is Growing
- Customized Hair Coloring
- Personalized hair and beard dyes with an extensive range of color options provide a new level of customization to hair care.
- Automated Personalization
- Cleverman’s patent-pending technology allows for intricate personalization through a user-completed hair quiz, providing a potential opportunity for automated personalization in other industries.
- Subscription Hair Care
- The option to purchase Cleverman's hair and beard dyes on a rolling subscription basis may create a new trend for subscription-based hair care products.
Industries Being Reshaped
- Beauty and Personal Care
- Beauty and personal care brands can explore personalized products and subscription models to cater to individual preferences.
- Health and Wellness
- The use of patent-pending technology in hair and beard dyes may inspire health and wellness brands to implement personalized and automated solutions for their customers.
- E-commerce
- Subscription hair care offers potential for e-commerce brands to create unique personalized experiences through automated services.
