Stunning Theatrical Fashion Editorials

IISE's SS19 Draws Inspiration from Protests in South Korea

The relationship between communities and protests in South Korea is a driving force for Seoul-based label IISE's fashion editorial. The lookbook of the Spring/Summer 2019 collection is expressively theatrical, serving as a vehicle not only to showcase the offerings for the season but also to provide the audience with an artistic interpretation of political turmoil.

The lookbook is said to be "inspired by Renaissance and Baroque period painters" and although the compositions of the photographs are quite striking and beautiful, the theme is surely ominous. This is a great example of how designers are using fashion to call attention to a specific political climate — be that the protests in South Korea or somewhere else.

Photo Credits: Lenne Chai/ IISE

Theatrical Fashion Editorials
Fashion designers are using theatrical fashion editorials to call attention to specific political climates.
Artistic Interpretation of Political Turmoil
Fashion editorials are providing artistic interpretations of political turmoil to engage and provoke audiences.
Inspiration From Protests
Designers are drawing inspiration from protests around the world to create fashion collections that make a statement.

Where This Applies

Fashion
The fashion industry has an opportunity to leverage theatrical fashion editorials to communicate social and political messages to consumers.
Art and Photography
The art and photography industries can collaborate with fashion designers to create visually impactful editorials that convey political commentary.
Activism
The activism industry can incorporate fashion as a form of expression and protest to raise awareness about important social issues.
SCORE
5.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 95%
Activity 56%
Freshness 8%

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