Dystopian fashion has been widely explored by contemporary brands who are looking to tap and embrace public anxiety. Whether it be informed by references to a cult-classic movie or through various graphic and styling decisions, the silhouettes come off edgy and are the perfect way for style-minded individuals to express their anxiety in a tangible manner.
A great example of dystopian fashion would be Syndicate Original — a Ukranian label that dedicated its 2018 Fall/Winter line to extending the narrative essence of George Orwell's '1984.' The novel has been recognized in literary circles and worldwide to be the epitome of dystopian culture. Other brands take a more broad approach to dystopian fashion through bold references to cyberculture.
SCORE
6.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 97%
Activity 92%
Freshness 9%
