Syndicate's Fall/Winter 2018 Shoot Has a Chilling Message
References: sndct & highsnobiety
The Syndicate Original Fall/Winter 2018 taps into militantly authoritative styles and dystopian literature for its silhouette designs, as well as its lookbook photography. The popular Ukrainian label references '1984' -- the popular and socially apocalyptic novel by George Orwell. The Syndicate Original's lookbook features a chilling and thematically relevant representation of its dark designs, which feature a dominant color palette of white, red and black with a strong emphasis on propaganda-styled graphic illustrations.
While some of the prints are indirect -- the black and white graphic of the vertically layered eye pairs suggest that Big Brother is watching you, others are a more blunt nod to the dystopian literature masterpiece -- the graphic print that incorporates the official slogan of 1984's Party: "War is peace. Freedom is slavery. Ignorance is strength."
While some of the prints are indirect -- the black and white graphic of the vertically layered eye pairs suggest that Big Brother is watching you, others are a more blunt nod to the dystopian literature masterpiece -- the graphic print that incorporates the official slogan of 1984's Party: "War is peace. Freedom is slavery. Ignorance is strength."
Trend Themes
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Militantly Authoritative Styles — Opportunity: Develop fashion lines that incorporate militaristic elements and authoritative aesthetics.
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Dystopian Literature Influence — Opportunity: Create fashion collections that draw inspiration from dystopian novels and themes.
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Propaganda-styled Graphic Illustrations — Opportunity: Design clothing with bold graphic prints that resemble propaganda imagery.
Industry Implications
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Fashion — Opportunity: Fashion brands can explore new avenues for creativity by infusing dystopian literature influences into their designs.
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Literature — Opportunity: Authors and publishers can collaborate with fashion brands to create merchandise inspired by dystopian novels.
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Graphic Design — Opportunity: Graphic designers can explore the use of propaganda-inspired imagery in various industries, including fashion.
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