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Top 100 Fashion Photography Trends in 2018

From Digital Models to Stickered Beauty Portraits

— December 18, 2018 — Fashion
These 2018 fashion photography innovations range from sticker-adorned beauty portraits to empowering sneakerhead editorials that celebrate females in an industry that is often male-dominated. Standouts include Girl on Kicks' 'Logo Craze' series which pays homage to iconic athleticwear and streetwear brands like adidas, Supreme, Off-White and more. The image series is captured by photographer Watya Patmo and is reflective of lifestyle blog Girl on Kicks' female-empowering message.

Other notable 2018 fashion photography examples include BEAUTY SCENE's 'Label' editorial by Karolina Harz. The series spotlights sticker makeup looks and is a whimsical photo set which will appeal to a Gen-Z audience. Moreover, digital models like Shudu -- computer generated by photographer Cameron James-Wilson -- are replacing human subjects, going as far as collaborating with major fashion houses on both traditional and social media campaigns.

For more fashion photography trends in the year ahead, check out Trend Hunter's 2019 Trend Report.
7.6
Score
Popularity
Activity
Freshness
100
Romantically Presented Accessories
Romantically Presented Accessories
Totem Collective's New Bags are Shown in a Fluid Lookbook
<
99
Elevated Casual Two-Piece Suits
Elevated Casual Two-Piece Suits
clothsurgeon Experiments with Aesthetic & Texture with Its Line
<
98
Food-Themed Kids Editorials
Food-Themed Kids Editorials
Appaman Kids' Summer Line Was Shot in a Classic Brooklyn Soda Shop
<
97
Sea-Inspired Fashion Runways
Sea-Inspired Fashion Runways
CHANEL's 2018/19 Collection Embraces the Luxurious Cruise Lifestyle
<
96
Ultra-Versatile Activewear Collections
Ultra-Versatile Activewear Collections
KITH's Women's Activewear is Chic and Performance-Driven
<
95
Versatility-Inspired 90s Tracksuit Editorials
Versatility-Inspired 90s Tracksuit Editorials
Kappa Kontroll's Spring/Summer Lookbook is Hilarious
<
94
Psychedelic Eyewear Editorials
Psychedelic Eyewear Editorials
PAWAKA's SS18 Capsule is Presented with Kaleidoscopic Images
<
93
Laid-Back Streetwear Editorials
Laid-Back Streetwear Editorials
'Them' Magazine's Supreme Editorial is Vibrant and Pattern-Heavy
<
92
Retro-Infused Fashion Stylings
Retro-Infused Fashion Stylings
CMMN SWDN's New Collection Boasts a Classic 70s Cool
<
91
Cheery Celebrity-Centered Campaigns
Cheery Celebrity-Centered Campaigns
Britney Spears Models the Spring/Summer 2018 Kenzo Campaign
<
90
Explorative Bookstore Photography
Explorative Bookstore Photography
Franck Bohbot & Philippe Ungar Honor Indie Bookstores
<
89
Sensual Summer Eyewear Campaigns
Sensual Summer Eyewear Campaigns
RETROSUPERFUTURE Boasts Provocative Photos Via Its SUPER Imprint
<
88
Skate Culture-Inspired Tees
Skate Culture-Inspired Tees
Marino Infantry Drops a Modest Graphic Collection for Summer 2018
<
87
Surrealist Fashion Editorials
Surrealist Fashion Editorials
Maison Kitsuné & TOILETPAPER Collaborate on a Genderless Collection
<
86
Sophisticated Outdoorsy Fashion Lines
Sophisticated Outdoorsy Fashion Lines
Reserved Taps into the Modern Day Sensibilities of Warsaw
<
85
Luxury Normcore Streetwear
Luxury Normcore Streetwear
The New AMBUSH Collection Fuses the Ordinary with the Edgy
<
84
Transparent Fashion Editorials
Transparent Fashion Editorials
The Ones 2 Watch 'Berlin' Series Features Plastic Statement Pieces
<
83
70s-Inspired Influencer Lookbooks
70s-Inspired Influencer Lookbooks
The New Fiorucci Lookbook Stars Instagram Model Sarah Snyder
<
82
Youth-Inspired Rebellious Clothing
Youth-Inspired Rebellious Clothing
Martin Asbjørn References the Anxious Teenage Years
<
81
Rustic 90s-Inspired Fashion Collections
Rustic 90s-Inspired Fashion Collections
The Guess Lookbook for Fall 2018 Features Rapper Sheck Wes
<
80
Acne-Normalizing Photography
Acne-Normalizing Photography
Peter DeVito Created a Series of Inspiring Unretouched Photos
<
79
Female-Centric Fashion Photography
Female-Centric Fashion Photography
Kamilla Hanapova & Anastasia Skutar's Styled Photoshoot is Chic
<
78
Progressive Street View Editorials
Progressive Street View Editorials
For the Memory of a Lifetime Boasts a Creative Fashion Lookbook
<
77
Tokyo-Based Fashion Editorial Photoshoots
Tokyo-Based Fashion Editorial Photoshoots
GRIND Exhibits Stüssy's Spring/Summer 2018 Collection
<
76
Neo-Punk Fashion Ensembles
Neo-Punk Fashion Ensembles
DISCOVERED's Fall/Winter 2018 Offerings are Edgy, Grungy and Bold
<
75
Unconventional Accessory Editorials
Unconventional Accessory Editorials
The Ones 2 Watch 'BABYFACE' Editorial Spotlights Luxe Staples
<
74
Sticker-Adorned Beauty Portraits
Sticker-Adorned Beauty Portraits
BEAUTY SCENE's 'Label' Editorial by Karolina Harz is Youthful
<
73
Farewell Fashion Editorials
Farewell Fashion Editorials
Vogue Highlights Christopher Bailey's Achievements with Burberry
<
72
Young Adult-Inspired Fashion Collections
Young Adult-Inspired Fashion Collections
Wood Wood's Youthful Fashion Line for FW18 Tells a Story
<
71
Surf Culture Streetwear
Surf Culture Streetwear
Surf is Dead Embraces Far-Out Oversized Fashion Line for Spring
<
70
Cinematic Fashion Editorials
Cinematic Fashion Editorials
Idle/idō Searches for Equilibrium in Colored Photographs
<
69
Elegant Desert Fashion Photography
Elegant Desert Fashion Photography
Le Fawnhawk's Branding is Mysterious, Delicate and Ethereal
<
68
Botanical Ethereal Editorials
Botanical Ethereal Editorials
Steven Klein Captures Mia Goth in the Spirit of Spring
<
67
Function-Focused Japanese Sportswear
Function-Focused Japanese Sportswear
The New Spring/Summer alk phenix Line Boasts Technical Builds
<
66
Dreamy Street Culture Fashion
Dreamy Street Culture Fashion
Resort Corps Fall/Winter 2018 Taps into the Relevance of Subcultures
<
65
Gender-Nonconforming Fashion Photography
Gender-Nonconforming Fashion Photography
Ronald Arriagada Lara Lensed a Series for Fucking Young!
<
64
Associative Fashion Photography Lookbooks
Associative Fashion Photography Lookbooks
GEYM's FW 2018 Boasts Sophisticated and Classic Designs
<
63
Stylish Oversized Windbreakers
Stylish Oversized Windbreakers
Napapijri Reimagines Classic Silhouettes with Martine Rose
<
62
Futuristic Silver-Hued Editorials
Futuristic Silver-Hued Editorials
HBX Completed a Photo Shoot for MM6 Maison Margiela
<
61
Color-Celebrating Fashion Campaigns
Color-Celebrating Fashion Campaigns
The Color Campaign by Jamie + the Jones is Effortless
<
60
Gorgeous Celebrity-Headed Editorials
Gorgeous Celebrity-Headed Editorials
GARAGE Debuts Its September Issue with a Rihanna Photoshoot
<
59
Youthful Vintage Fashion Lookbooks
Youthful Vintage Fashion Lookbooks
The HBX Editorial Spotlights the FW2018 Lines of a Few Brands
<
58
Boomer-Headed Streetwear Editorials
Boomer-Headed Streetwear Editorials
Supreme Taps into Boomer Model Maye Musk for a Fashion Shoot
<
57
Modern Youth Fashion Brand
Modern Youth Fashion Brand
Youth-Centric COLLUSION Celebrates Millennials & Gives Them a Voice
<
56
Youthfully Nostalgic Fashion Editorials
Youthfully Nostalgic Fashion Editorials
Liam Hodges Embraces the 90s for His Fall/Winter 2018 Line
<
55
Gigantic Meme Culture Editorials
Gigantic Meme Culture Editorials
HBX and @Itsmaysmemes Highlight Dramatic Fashion Styles
<
54
Logo-Obsessed Beauty Portraits
Logo-Obsessed Beauty Portraits
Girl on Kicks' 'Logo Craze' Story Boasts Sneakerhead-Approved Looks
<
53
Grainy Psychedelic Photography Series
Grainy Psychedelic Photography Series
Dana Trippe's Photos Encompass Nostalgia and Psychedelia
<
52
Flaw-Accepting Fashion Campaigns
Flaw-Accepting Fashion Campaigns
Missguided's #InYourOwnSkin Celebrates Scars, Birthmarks and More
<
51
Punk Street Culture Fashion
Punk Street Culture Fashion
The Spring/summer 2018 Editorial by PLEASURES is Sketchy and Youthful
<
50
California-Cool Breezy Fashion Collections
California-Cool Breezy Fashion Collections
MATE is a Ethical LA-based Brand with Strong Presence
<
49
Seoul Streetwear Photography
Seoul Streetwear Photography
This Fucking Young! Exclusive Spotlights Seoul Fashion Week
<
48
Urban Tourist Fashion Lookbooks
Urban Tourist Fashion Lookbooks
Engineered Garments's 2018 Editorial is Filled with Social Cues
<
47
Colorfully Dynamic Urban Lookbooks
Colorfully Dynamic Urban Lookbooks
Tobias Faisst Takes Striking Visuals for Ucon Acrobatics
<
46
Vintage West Coast Fashion
Vintage West Coast Fashion
Levi's Takes Cues from 1940s Surf Culture for Spring/Summer 2018
<
45
Distorted Avant-Garde Lookbooks
Distorted Avant-Garde Lookbooks
The Facetune2 App Inspired the LUAR Spring/Summer 2019 Lookbook
<
44
Highly Technical Fashion Lookbooks
Highly Technical Fashion Lookbooks
White Rock's Spring/Summer 2018 Line is Stylishly Utilitarian
<
43
Humorous Boomer-Headed Lookbooks
Humorous Boomer-Headed Lookbooks
Farmland Foods Pokes Fun at Supreme with a Fashion Stunt
<
42
Surreal Fashion Photo Series
Surreal Fashion Photo Series
Ada Sokol Creates 3D Photorealistic Renderings of High Fashion
<
41
Cinematically Themed Fashion Lookbooks
Cinematically Themed Fashion Lookbooks
Bodega Highlights UNDERCOVER 2001: Space Odyssey Tribute
<
40
Quirky Retro Fashion Campaigns
Quirky Retro Fashion Campaigns
Eytys' 80s-Style Posters Debut Its New Label — Purple Velvet
<
39
Paparazzi-Style Luxe Photoshoots
Paparazzi-Style Luxe Photoshoots
Balenciaga Recreates the Celebrity Struggle in its 2018 Lookbook
<
38
Prague Streetwear Photography
Prague Streetwear Photography
Thomas Habr Attended Fashion Week to Capture Those in Attendance
<
37
Modern Boho Editorials
Modern Boho Editorials
Free People's Photoshoot Mixes and Matches Different Style Movements
<
36
Delicately Expressive Fashion Editorials
Delicately Expressive Fashion Editorials
MISBHV Spring/Summer 2018 is Minimalist & Timeless
<
35
Dystopian Literature Fashion Lookbooks
Dystopian Literature Fashion Lookbooks
Syndicate's Fall/Winter 2018 Shoot Has a Chilling Message
<
34
Seasonless Unisex Fashion Collections
Seasonless Unisex Fashion Collections
PHLEMUNS' New Capsule is Inspired by the 90s and 2000s
<
33
Street Culture Fashion Capsules
Street Culture Fashion Capsules
Reebok and Extra Butter Pay Homage to 80s Downtown Manhattan
<
32
Awkward School Photo Lookbooks
Awkward School Photo Lookbooks
Cherry Los Angeles Debuts Its Graphic Range in a Nostalgic Manner
<
31
Cyber-Themed Menswear Editorials
Cyber-Themed Menswear Editorials
The Ones 2 Watch 'Dark Web' Fashion Story is Avant-Garde
<
30
Lengthy Advertising Imagery
Lengthy Advertising Imagery
Versache Promotes Inclusive Fashion with the 'Longest-Ever' Ad Image
<
29
Playful Retro Fashion Collages
Playful Retro Fashion Collages
Norma Kamali's Fall 2018 Catalog is a Rare Approach to High Fashion
<
28
Contemplative At-Home Editorials
Contemplative At-Home Editorials
The Ones 2 Watch 'How Sweet It Is' Series is 90s-Inspired
<
27
Refined Artistic Jewelry Collections
Refined Artistic Jewelry Collections
Le Lou Ula's Offerings Have a Potent Sculptural Direction
<
26
90s-Inspired Retro Photoshoots
90s-Inspired Retro Photoshoots
DIVINITIES' 2018 Collection Boasts Ultra-Nostalgic Designs
<
25
Dystopian Americana Fashion Editorials
Dystopian Americana Fashion Editorials
CALVIN KLEIN 205W39NYC's Lookbook is Artistically Relevant
<
24
Grainy 80s-Inspired Fashion Editorials
Grainy 80s-Inspired Fashion Editorials
Aries Introduced Its Comfy & Stylish Designs Through HBX
<
23
Low Key Sophisticated Fashion
Low Key Sophisticated Fashion
BEAUTIFUL FÜL's New Editorial Mixes Grunge with Elegance
<
22
Ultra-Retro Sporty Fashion Editorials
Ultra-Retro Sporty Fashion Editorials
The Elevenparis x Sergio Tacchini Collaboration is Nostalgic
<
21
Outdoorsy Swedish Fashion Editorials
Outdoorsy Swedish Fashion Editorials
The Fjällräven x Acne Studios Collab Boasts Adventure Fashion
<
20
Nostalgic 90s-Inspired Editorials
Nostalgic 90s-Inspired Editorials
Kari Jarozysnka Captures Bredäng Boys's After School Hangouts
<
19
Tropical Luxury Fashion Campaigns
Tropical Luxury Fashion Campaigns
This Alexander Mcqueen Campaign is a Venture into the Unknown
<
18
Body-Empowering Fashion Campaigns
Body-Empowering Fashion Campaigns
This Converse Campaign Taps Lourdes Leon for Positivity
<
17
Stunning Fashion Editorial Locations
Stunning Fashion Editorial Locations
A Kind of Guise Takes to Everest for Its FW 2018 Lookbook
<
16
Inclusive Sci-Fi Fashion Zines
Inclusive Sci-Fi Fashion Zines
Vagina Dentata Zine Explores Themes Through Striking Visual Layouts
<
15
Chromatic Pop Art Lookbooks
Chromatic Pop Art Lookbooks
Champion Promotes Its Colorful and Tie-Dye Collection for 2018
<
14
Indonesian Punk-Inspired Fashion Capsules
Indonesian Punk-Inspired Fashion Capsules
Public Culture Launches a Stylish and Graphic-Heavy Line
<
13
Body-Positive Swimsuit Campaigns
Body-Positive Swimsuit Campaigns
Chromat Celebrates Cellulite Through Empowering Humor
<
12
Automated Human Photography
Automated Human Photography
Niko Photographisme Creates a Third Installment of Robotized Humans
<
11
Botanical Couture Editorials
Botanical Couture Editorials
Elle Croatia's 'In Full Bloom!' Story is Pattern-Enriched
<
10
Fully Digital Models
Fully Digital Models
Shudu is a Project by Photographer Cameron James-Wilson
<
9
Psychic-Inspired Luxury Campaigns
Psychic-Inspired Luxury Campaigns
Gucci Boasts Its New Timepieces & Jewelry in a Mystical Campaign
<
8
Colorful Gopnik Streetwear
Colorful Gopnik Streetwear
Palace Launches a 2018 Lookbook with Street Culture References
<
7
Sensual Magazine Editorials
Sensual Magazine Editorials
Chris Devour's Photograph Series is Elegantly Seductive
<
6
Women-Run Nude Photo Shoots
Women-Run Nude Photo Shoots
Sports Illustrated's 'In Her Own Words' Project Was Fronted by Women
<
5
Dystopian Cyberpunk Fashion Collections
Dystopian Cyberpunk Fashion Collections
Crime x Punishment's Line Hints at Sci-Fi & Subcultures
<
4
Clever Hilarious Photography Series
Clever Hilarious Photography Series
Arthur Mebius Infuses His Work with a Subtle Sense of Humor
<
3
Chic Cyberpunk Magazine Editorials
Chic Cyberpunk Magazine Editorials
UNDERCOVER's SS19 Collection is Spotlighted in PRODISM's Issue
<
2
Provocative Fully Transparent Fashion
Provocative Fully Transparent Fashion
Axel Arigato Teams Up with Samsung for an Alluring Editorial
<
1
Color-Rich Fashion Photography
Color-Rich Fashion Photography
Elena Iv-Skaya's Colorful Fashion Photographs Adorn Lucy's Magazine
<