These 2018 fashion photography innovations range from sticker-adorned beauty portraits to empowering sneakerhead editorials that celebrate females in an industry that is often male-dominated. Standouts include Girl on Kicks' 'Logo Craze' series which pays homage to iconic athleticwear and streetwear brands like adidas, Supreme, Off-White and more. The image series is captured by photographer Watya Patmo and is reflective of lifestyle blog Girl on Kicks' female-empowering message.
Other notable 2018 fashion photography examples include BEAUTY SCENE's 'Label' editorial by Karolina Harz. The series spotlights sticker makeup looks and is a whimsical photo set which will appeal to a Gen-Z audience. Moreover, digital models like Shudu -- computer generated by photographer Cameron James-Wilson -- are replacing human subjects, going as far as collaborating with major fashion houses on both traditional and social media campaigns.
For more fashion photography trends in the year ahead, check out Trend Hunter's 2019 Trend Report.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
