BEAUTIFUL FÜL is a luxury label, based in Los Angeles, and its Spring/Summer 2018 editorial boasts an assortment of cool, comfortable and low key sophisticated fashion ensembles. This specific lookbook carries a particular importance since it is the first one launched after the brand did a complete overhaul of their website.
The Spring/Summer 2018 editorial is titled 'Creep It Real,' which is intact with the well-balanced representation of outfit ensembles in the editorial. From comfort-enhancing knee-length washed-out robes to jeans and tailored checkered blazers that boast a low key sophisticated look, the tattoo-heavy Spring/Summer 2018 editorial is a crossover between elegant representation and drop-dead cool attitude.
Communicating the laid-back and ultra-chic vibe of the West Coast, the 'Creep It Real' capsule by BEAUTIFUL FÜL is bound to appeal to a wide audience.