BEAUTIFUL FÜL is a luxury label, based in Los Angeles, and its Spring/Summer 2018 editorial boasts an assortment of cool, comfortable and low key sophisticated fashion ensembles. This specific lookbook carries a particular importance since it is the first one launched after the brand did a complete overhaul of their website.
The Spring/Summer 2018 editorial is titled 'Creep It Real,' which is intact with the well-balanced representation of outfit ensembles in the editorial. From comfort-enhancing knee-length washed-out robes to jeans and tailored checkered blazers that boast a low key sophisticated look, the tattoo-heavy Spring/Summer 2018 editorial is a crossover between elegant representation and drop-dead cool attitude.
Communicating the laid-back and ultra-chic vibe of the West Coast, the 'Creep It Real' capsule by BEAUTIFUL FÜL is bound to appeal to a wide audience.
What Makes This Trend Stand Out
- Low Key Sophisticated Fashion
- Disruptive innovation opportunities can be found in retail and fashion industries by capitalizing on the growing demand for luxury labels that offer comfortable and casual yet stylish clothing.
- West Coast Style
- Opportunities for innovation and growth in the fashion industry can be created by focusing on developing clothing that communicates the unique and laid-back style of the West Coast.
- E-commerce Overhaul
- Opportunities for innovation in the e-commerce and marketing industries can be found by studying the success of Beautiful Ful's complete website overhaul and leveraging that strategy to improve customer experience and online sales.
Sectors Adopting This
- Luxury Retail
- The luxury retail industry can capitalize on the trend of low key and comfortable fashion by experimenting with new ways to incorporate and promote this popular style.
- Fashion
- Innovation in the fashion industry can come from designing and marketing clothing that embodies the cooler and more casual aspects of West Coast style.
- E-commerce
- The e-commerce industry can learn from Beautiful Ful's website overhaul to develop strategies that improve customer experience and drive online sales.
