BEAUTIFUL FÜL's New Editorial Mixes Grunge with Elegance
References: beautifulful & hypebeast
BEAUTIFUL FÜL is a luxury label, based in Los Angeles, and its Spring/Summer 2018 editorial boasts an assortment of cool, comfortable and low key sophisticated fashion ensembles. This specific lookbook carries a particular importance since it is the first one launched after the brand did a complete overhaul of their website.
The Spring/Summer 2018 editorial is titled 'Creep It Real,' which is intact with the well-balanced representation of outfit ensembles in the editorial. From comfort-enhancing knee-length washed-out robes to jeans and tailored checkered blazers that boast a low key sophisticated look, the tattoo-heavy Spring/Summer 2018 editorial is a crossover between elegant representation and drop-dead cool attitude.
Communicating the laid-back and ultra-chic vibe of the West Coast, the 'Creep It Real' capsule by BEAUTIFUL FÜL is bound to appeal to a wide audience.
The Spring/Summer 2018 editorial is titled 'Creep It Real,' which is intact with the well-balanced representation of outfit ensembles in the editorial. From comfort-enhancing knee-length washed-out robes to jeans and tailored checkered blazers that boast a low key sophisticated look, the tattoo-heavy Spring/Summer 2018 editorial is a crossover between elegant representation and drop-dead cool attitude.
Communicating the laid-back and ultra-chic vibe of the West Coast, the 'Creep It Real' capsule by BEAUTIFUL FÜL is bound to appeal to a wide audience.
Trend Themes
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Low Key Sophisticated Fashion — Disruptive innovation opportunities can be found in retail and fashion industries by capitalizing on the growing demand for luxury labels that offer comfortable and casual yet stylish clothing.
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West Coast Style — Opportunities for innovation and growth in the fashion industry can be created by focusing on developing clothing that communicates the unique and laid-back style of the West Coast.
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E-commerce Overhaul — Opportunities for innovation in the e-commerce and marketing industries can be found by studying the success of Beautiful Ful's complete website overhaul and leveraging that strategy to improve customer experience and online sales.
Industry Implications
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Luxury Retail — The luxury retail industry can capitalize on the trend of low key and comfortable fashion by experimenting with new ways to incorporate and promote this popular style.
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Fashion — Innovation in the fashion industry can come from designing and marketing clothing that embodies the cooler and more casual aspects of West Coast style.
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E-commerce — The e-commerce industry can learn from Beautiful Ful's website overhaul to develop strategies that improve customer experience and drive online sales.
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