London-based concept retailer The Garbstore introduces its new editorial to showcase the Spring/Summer 2023 offerings from its three in-house brands -- Garbstore, The English Difference, and Home Party. Overall, the campaign highlights the upcoming brands and cult-classic looks with complementing designs from other brands including names such as HERILL, Athletics Footwear, Kapital, and Stüssy.
The campaign was shot by Niall Hodson, a photographer based in both London and Manchester, with a backdrop of the Portobello streets. Some of the notable items in the range include the Highway Jacket by Garbstore, which is perfect for the unpredictable weather in the UK -- it is made from a blend of nylon and checked cotton materials with corduroy trimmings.
Image Credit: Niall Hodson, <a rel='nofollow' href='https://hypebeast.com/uk/2023/5/garbstore-spring-summer-2023-urban-editorial-collection'>hypebeast</a>, <a rel='nofollow' href='https://www.couvertureandthegarbstore.com/pages/mens?gad=1&gclid=Cj0KCQjwmZejBhC_ARIsAGhCqnffYsdTCTsFXr85A_vglz8O6_CggJYRBeSsYfafuYthSjuMd6SsJyIaArb4EALw_wcB'>couvertureandthegarbstore</a>
What Makes This Trend Stand Out
- Spring/summer 2023 Fashion Campaigns
- Opportunities to showcase new collections with complementary designs from other brands.
- In-house Brands Collaboration
- Opportunities for concept retailers or fashion brands to collaborate with in-house brands.
- Streetwear Fashion Scene
- Opportunities to tap into the popular streetwear fashion scene with cult-classic and trendy designs.
Sectors Adopting This
- Fashion Retail
- Retailers can leverage in-house brands to differentiate from competitors and appeal to diverse customers.
- Fashion Design
- Collaborations between in-house brands or with other fashion brands can create a unique selling point and offer new design ideas.
- Photography and Videography
- Photographers and videographers can partner with fashion brands to showcase new collections or campaigns with creative visuals and backdrops.
