GEYM ('Go East Young Man') releases its offerings for Fall/Winter 2018 in a fashion photography lookbook shot by Adam Titchener. The label ensures its silhouettes present an elevated aesthetic that is the pinnacle of the contemporary movement in menswear. Utilizing a sophisticated color palette, GEYM is able to produce a functional cold weather-appropriate collection that relies both on cutting-edge materials and exceptionally tailored fits.
One of the most striking components of the Fall/Winter 2018 campaign, however, is the fashion photography lookbook that effortlessly represents the offerings in an ambient setting. Much like montage theory, Adam Titchener forms loose associations by forming connections between GEYM's outfits and landscape photography. This sets a storyline for the collection itself as consumers are able to unwittingly situate the model in the mystical narrative.
Photo Credits: Adam Titchener