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Top 55 Print Trends in 2018

From Life-Saving Print Ads to Personalized Magazine Covers

— January 26, 2019 — Pop Culture
The top 2018 print trends reveal how tangible advertisements, campaigns, magazines and other forms of printed content are rapidly evolving to keep ahead of the times.

Advertisers and brands are challenging the static nature of print with personalization and interactive experiences, as exemplified by print ads that double as functional pregnancy tests and magazines that connect to virtual reality try-on experiences with the help of a companion app.

Over the last year, prevalent digital media brands—that generally do not need to rely on printed advertisements or other traditional forms of advertising—turned to created publications in various niches. While 'Grow by Facebook' is now shared as a quarterly magazine, HelloGiggles Magazine offers a new place for a young target audience to discover more content from a trusted source in a novel way.

To access more print trends for the year ahead, check out our 2019 Trend Report.
7.5
Score
Popularity
Activity
Freshness
54
Recycled Automotive Catalogs
Recycled Automotive Catalogs
BMW Created a "Fully Sustainable Car Catalog" for Its i3 Model
<
53
Ride Share Print Magazines
Ride Share Print Magazines
Uber Launched Uber Momentum to Connect with Its Drivers
<
52
Analog Discount Codes
Analog Discount Codes
ASOS and Boursorama Banque Teamed Up for a Youth-Targeted Print Campaign
<
51
Deceitfully Negative Advertising
Deceitfully Negative Advertising
KFC Announces New Fries with an Unconventional Advertising Method
<
50
Dirt-Activated Storybooks
Dirt-Activated Storybooks
OMO's 'Book of Dirt' Encourages Kids to Get Outside and Get Messy
<
49
Traceable Packaging Tags
Traceable Packaging Tags
Applied DNA Sciences' Molecular Ink Tags Boost Trust with Transparency
<
48
Wage Gap Magazines
Wage Gap Magazines
Maclean’s Magazine is Asking Men to Pay More for Its Latest Issue
<
47
Personalized Magazine Covers
Personalized Magazine Covers
ELLE's Custom Magazine Prioritizes Customer Engagement
<
46
Personalized Modern Cookbooks
Personalized Modern Cookbooks
This New York Times Cookbook Was Created Personally By Readers
<
45
Crowdsourced Ad Campaigns
Crowdsourced Ad Campaigns
J.W. Anderson is Reaching Out to the Public to Create a Campaign
<
44
Functional Pregnancy Test Ads
Functional Pregnancy Test Ads
IKEA Debuted a New Ad That Doubles as a Pregnancy Test
<
43
Political Teen Summits
Political Teen Summits
The Teen Vogue Summit: Turn Up is Set to Empower Teens Seeking Change
<
42
Business Travel Magazines
Business Travel Magazines
National Geographic and The Wall Street Journal Created 'Far & Away'
<
41
Exploratory Creative Festival Identities
Exploratory Creative Festival Identities
The Scwein Gehabt! Event Has a Whimsical & Pinkish Image
<
40
Royal-Referencing Chair Ads
Royal-Referencing Chair Ads
This IKEA Chair Ad Plays on Harry and Meghan's Recent Wedding
<
39
Dad Joke Ad Campaigns
Dad Joke Ad Campaigns
These Humorous PSAs Highlight the Importance of a Father's Involvement
<
38
Simply Elegant Brand Identities
Simply Elegant Brand Identities
Anagrama Studio Uses Ziploc Bags for Peruvian Flake's Image
<
37
Coffee Culture Magazines
Coffee Culture Magazines
'Pour Over' is a Magazine from Plant-Based Drink Brand Califia Farms
<
36
Edgy Dual-Colored Promotions
Edgy Dual-Colored Promotions
The Latin American Design Festival is Highlighted by Color & Type
<
35
Zodiac-Inspired Promotional Posters
Zodiac-Inspired Promotional Posters
Emilee Petersmark's Zodiac Illustrations are Goddess-Themed
<
34
Print Magazine Clothing Collections
Print Magazine Clothing Collections
Places+Faces Created a Magazine Merchandise Collection
<
33
Old-School Beauty Campaigns
Old-School Beauty Campaigns
This Marc Jacobs Beauty Campaign Takes Cues from Auntie Mame
<
32
Virtual Magazine Makeup Try-Ons
Virtual Magazine Makeup Try-Ons
Cosmopolitan Magazine Now Offers a Try-On Feature for Beauty Looks
<
31
Life-Saving Print Ads
Life-Saving Print Ads
This Ad Hopes to Combat Carbon Monoxide-Related Deaths
<
30
Uplifting Website Magazines
Uplifting Website Magazines
HelloGiggles Magazine is a Tangible Version of the Online Community
<
29
Social Media Business Magazines
Social Media Business Magazines
'Grow by Facebook' is a New Magazine That is Printed Quarterly
<
28
Revolutionary Fashion Magazine Covers
Revolutionary Fashion Magazine Covers
Vogue Arabia's Cover Boldly Celebrates the Female Body
<
27
Mock Influencer Fashion Campaigns
Mock Influencer Fashion Campaigns
The Juicy Couture Fall 2018 Ads are Styled as Sponsored Posts
<
26
Mistake-Encouraging Fast Food Jobs
Mistake-Encouraging Fast Food Jobs
McDonald's McMistakes Encourages Young People to Apply
<
25
Cute Reimagined Disney Characters
Cute Reimagined Disney Characters
The Disney Princess Comic Book Aesthetic is Ultra-Adorable
<
24
Hyper-Realistic Movie Campaigns
Hyper-Realistic Movie Campaigns
Cream Electric Art Uses CGI for IMAX's Print & Motion Campaign
<
23
Lenticular Printing Packaging
Lenticular Printing Packaging
Lenticular Printing gives a Second Wind to Fun Packaging
<
22
Inclusive Human Rights Campaigns
Inclusive Human Rights Campaigns
Amnesty International Advocates for a LGBTQ-Friendly FIFA Cup
<
21
Artistically Expressive Footwear
Artistically Expressive Footwear
The Y/Project x UGG is Teased with a Renaissance Campaign
<
20
Celebrity-Driven Fashion Magazines
Celebrity-Driven Fashion Magazines
Vogue's September 2018 Issue Will Be Directed by Beyoncé
<
19
Surreal Hair-Inspired Photography
Surreal Hair-Inspired Photography
Infringe's Artistic Hair Editorial Embraces the Value of Beauty
<
18
Women's Cannabis Platforms
Women's Cannabis Platforms
Latitude Was Created to Share Real Stories of Women's Cannabis Use
<
17
Boldly Elegant Burger Branding
Boldly Elegant Burger Branding
Daniel Freytag & Craig Anderson's Minimalist Design is Ultra-Sleek
<
16
Creativity-Celebrating Campaigns
Creativity-Celebrating Campaigns
Post-it's Clever Advertisement Honors the Artistic Spirit
<
15
Collaborative Streetwear Newspapers
Collaborative Streetwear Newspapers
Supreme and the New York Post Made a Limited-Edition Newspaper
<
14
Beautiful Japanese Comic Campaigns
Beautiful Japanese Comic Campaigns
DOZO Tea Has a Playful Identity Thanks to Gerhard Human & DOERS
<
13
Summer-Ready Ice Cream Ads
Summer-Ready Ice Cream Ads
McDonald's Boasts a Creative and Summery Vibe for Its Frozen Desserts
<
12
Weirdly Cheeky Branding Identities
Weirdly Cheeky Branding Identities
A Group of Collectives Oversee the Visual Identity of BABOON
<
11
Furniture-Inspired Chocolate Advertisements
Furniture-Inspired Chocolate Advertisements
IKEA's Promotion for Its Dark Chocolate is Clever
<
10
Colorfully Dynamic Urban Lookbooks
Colorfully Dynamic Urban Lookbooks
Tobias Faisst Takes Striking Visuals for Ucon Acrobatics
<
9
Minimalist Fast Food Ads
Minimalist Fast Food Ads
This McDonald's Campaign Highlights the Restaurant's Hours of Operation
<
8
Thought-Provoking Ecology Campaigns
Thought-Provoking Ecology Campaigns
Greenpeace's Latest Preservation Initiative is Human-Centered
<
7
Brand Logo Mashup Marketing
Brand Logo Mashup Marketing
Quickteller Debuts Its Global Mall with a Entertaining Print Campaign
<
6
Lengthy Advertising Imagery
Lengthy Advertising Imagery
Versache Promotes Inclusive Fashion with the 'Longest-Ever' Ad Image
<
5
Arty Cinematic Travel Posters
Arty Cinematic Travel Posters
The Big Domain's Latest Imitative Strongly Inspires Wanderlust
<
4
Day-Relevant Advertising Campaigns
Day-Relevant Advertising Campaigns
Mcdonald's Graphic Print Ads Celebrate Moving Day in Québec
<
3
Haunting Ecological Campaigns
Haunting Ecological Campaigns
Greenpeace Canada Calls Attention to the Implication of Plastic Use
<
2
Vintage Fast Food Ads
Vintage Fast Food Ads
McDonald's Celebrates Its Iconic Burger with a Retro Twist by TBWA\Paris
<
1
Chic Cyberpunk Magazine Editorials
Chic Cyberpunk Magazine Editorials
UNDERCOVER's SS19 Collection is Spotlighted in PRODISM's Issue
<