The top 2018 print trends reveal how tangible advertisements, campaigns, magazines and other forms of printed content are rapidly evolving to keep ahead of the times.
Advertisers and brands are challenging the static nature of print with personalization and interactive experiences, as exemplified by print ads that double as functional pregnancy tests and magazines that connect to virtual reality try-on experiences with the help of a companion app.
Over the last year, prevalent digital media brands—that generally do not need to rely on printed advertisements or other traditional forms of advertising—turned to created publications in various niches. While 'Grow by Facebook' is now shared as a quarterly magazine, HelloGiggles Magazine offers a new place for a young target audience to discover more content from a trusted source in a novel way.
To access more print trends for the year ahead, check out our 2019 Trend Report.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
