When one thinks about it, McDonald's graphic print ads are incredibly clever. The fast food establishment launched its campaign on July 1st. The initative specifically targeted the population of Québec. Since most of the leases in the city expire on that day, the residents do not only celebrate Canada Day but also Moving Day.
In an attempt to build a campaign around this, McDonald's partners up with creative agency Cossette. The result is a trio of graphic print ads that depict menu-favorite items offered at the fast food establishment. Each piece is recreated with a boxy twist. This campaign serves to remind the residents of Québec of the convenience of McDonald's and its offering, especially during the chaos of moving.