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30 Examples of Branded Milestones

From Celebratory Internet Doodles to Anniversary Burger Promos

— April 24, 2019 — Marketing
These examples of branded milestones range from celebratory internet doodles to anniversary-themed burger promotions.

When it comes to brand birthday celebrations, standouts include IKEA's humorous Billy bookcase promotion which celebrated the home accessory's 40th anniversary. Appropriately renamed William, the bookcase was sold with an accompanied discount, while #ItsWilliamNow was featured on the brand's social media channels.

Another notable example comes from tech giant Google who celebrated its 20th anniversary with a nostalgic search engine animation which walked viewers through the last 20 years of world events and important cultural milestones.

More branded milestones include Sephora's 'Sephoria' conference which was hosted in Los Angeles, California last year. The event marked 20 years of the cosmetics powerhouse and gave both established and emerging beauty brands a platform to share new product releases. Additionally, attendees were able to access unique beauty services, giveaways and Instagram-friendly activations.
7
Score
Popularity
Activity
Freshness
30
Celebratory Internet Doodles
Celebratory Internet Doodles
Google's 20th-Anniversary Plays on Internet Nostalgia
<
29
Celebratory Female Creatives Campaigns
Celebratory Female Creatives Campaigns
Converse's Spark Progress Campaign Spotlights Female Talent
<
28
Celebratory Anime Character Mashup
Celebratory Anime Character Mashup
Hello Kitty and Gundam Meet in Space to Celebrate Anniversaries
<
27
Celebratory Casual Asian Meals
Celebratory Casual Asian Meals
P.F. Chang's is Helping Families and Grads Celebrate with Food
<
26
Global Athletic Anniversary Campaigns
Global Athletic Anniversary Campaigns
Champion Launches the 100 Years for the Team Campaign
<
25
Personalized Running Videos
Personalized Running Videos
adidas Created 30,000 Unique Videos for Boston Marathon Runners
<
24
Celebratory LGBTQ-Staffed Flights
Celebratory LGBTQ-Staffed Flights
Virgin's Pride Flight Praises NYC's World Pride Festivities
<
23
Celebratory In-Game Items
Celebratory In-Game Items
Fortnite's Birthday is Being Celebrated With Challenges and New Items
<
22
Rock Star-Inspired Bars
Rock Star-Inspired Bars
Ziggy's Bar Celebrates the Iconic Character Portrayed by David Bowie
<
21
Celebratory Soup Can Designs
Celebratory Soup Can Designs
The Heinz X Cath Kidston Collection Evokes the Brand's History
<
20
Burger-Celebrating Coin Promotions
Burger-Celebrating Coin Promotions
The McDonald’s MacCoin Celebrates 50 Years of the Sandwich
<
19
Ultra-Powerful Anniversary Coupes
Ultra-Powerful Anniversary Coupes
The 2020 Ford Mustang Can Come with a High Performance Package
<
18
Candy Flavor Challenges
Candy Flavor Challenges
HI-CHEW's East Meets West Flavor Challenge Has Fans Decide a New US Flavor
<
17
Celebratory eSports Bars
Celebratory eSports Bars
a Fnatic eSports Pop-Up Bar Will Open in Madrid to Celebrate the EU LCS
<
16
Women-Celebrating Company Videos
Women-Celebrating Company Videos
This Emirates Video is Aired for International Women's Day
<
15
Diverse Luxuriously Dressed Dolls
Diverse Luxuriously Dressed Dolls
Mattel Releases Its Anniversary Barbie Doll in Two Skin Tones
<
14
Rugged Celebratory Chelsea Boots
Rugged Celebratory Chelsea Boots
Blundstone's Live in My Blundstones Campaign Celebrates 50 Years
<
13
Six-Course Matcha Meals
Six-Course Matcha Meals
The Häagen-Dazs 'Matcha Salon' Awakens the Senses with Matcha Green Tea
<
12
Anniversary Bath Bomb Lines
Anniversary Bath Bomb Lines
Lush's Anniversary Bath Bombs Reveal a 54-Piece Collection
<
11
High-Fashion Children's Show Magazines
High-Fashion Children's Show Magazines
InStyle's Sesame Street Cover Celebrates 50 Years
<
10
Animated Festive Holiday Commercials
Animated Festive Holiday Commercials
Coca-Cola Polar Bear Commercial is Always Long-Anticipated
<
9
Celebratory Futuristic Commercials
Celebratory Futuristic Commercials
McDonald's Spain Celebrates the Upcoming 50 Years of Big Mac
<
8
Rebranded Bookcase Promotions
Rebranded Bookcase Promotions
IKEA Announced a Grown-Up Name Change for Its BILLY Bookcase
<
7
Cosmetic Chain Conventions
Cosmetic Chain Conventions
Sephora is Marking Its 20th Anniversary with the 'Sephoria' Conference
<
6
Celebratory Americana Outerwear
Celebratory Americana Outerwear
The Ralph Lauren RRL 25th Anniversary Jackets are Limited-Edition
<
5
Family-Friendly Tech Shops
Family-Friendly Tech Shops
Galaxy's Harajuku Store Appeals to Millennials with a Lounge and a Cafe
<
4
YouTuber Burrito Promotions
YouTuber Burrito Promotions
Chipotle is Celebrating National Burrito Day with the Dobrik Burrito
<
3
Crystal Wine Barrels
Crystal Wine Barrels
Lalique Created a Showpiece Wine Barrel for a Winery's 400th Anniversary
<
2
Futuristic Fast-Food Installations
Futuristic Fast-Food Installations
The Futuristic Taco Bell From Demolition Man Was Seen at SDCC
<
1
Overnight Museum Stays
Overnight Museum Stays
Airbnb is Allowing Two People to Spend the Night at the Louvre
<