This anime character mashup is an attempt of celebrating two anniversaries of iconic franchises in a collaborative way. This particular cross-over has an incredibly contrasting aesthetic that is highly unexpected and surprising. The video celebrates the 45th anniversary of Hello Kitty and the 40th of Mobile Suit Gundam.
The character mashup's climax consists of the adorable Hello Kitty confronting Amuro Ray in space. The stylistic discrepancies between the two character's environments are striking and it is probably why the cross-over campaign will capture the attention of viewers — it is natural to be curious about how the universe of an ultra-adorable anime character fits the world of Mobile Suit Gundam.
The character mashup leaves the audience waiting for the impending confrontation and Sanrio launched a special website for this campaign.