An empowering Emirates video is released to celebrate the company's employee diversity. Launched to honor female workers on March 8th — which is International Women's Day, the marketing piece highlights a "team of exemplary women."
The Emirates boasts a strong workforce, 40% of which is women who are in job roles that satisfy "all major operational, commercial and business support roles" within the company. The Emirates video also sets the focus on the incredible diversity of these workers which spans roughly 160 nationalities.
Videos like this do not only recognize work ethic, professionalism, and technical expertise. The campaign is also front-facing, winning the hearts of its consumer base through supporting the movement of equality within the parameters of the workplace.