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25 Boldly Diverse Campaigns

From Fashion House Diversity Plans to Skin-Specific Cosmetic Brands

— August 20, 2019 — Marketing
From skin to body and from ethnicity to sexuality, diverse campaigns have been integral to pushing the agenda of equality and tolerance. As the 21st century progresses, we are striving to become more mindful of one another and find a way to exist in a world, despite our differences. Instead of trying to eradicate them, we should be attempting to celebrate them.

There are many forms a diverse campaign can take and brands have been proficient in adjusting the message to their audiences and their mission statement. The KKW Beauty campaign, for example, breaks the stigma of age through a photoshoot with Kim K, Kris Jenner, and Kim's grandmother M.J. Shannon. Microsoft, on the other hand, has created an Xbox Adaptive Controller and it spotlights it with a heartwarming Super Bowl commercial.
7.7
Score
Popularity
Activity
Freshness
25
App-Themed Inclusive Dating Shows
App-Themed Inclusive Dating Shows
Netflix's Dating Around Features Diversity in a Variety of Areas
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24
Retro Graphic Pride Tees
Retro Graphic Pride Tees
Gap's #Chosenfamily Graphic Clothing Line Celebrates 2019 PRIDE
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23
Inclusive Cancer Awareness Ads
Inclusive Cancer Awareness Ads
CoppaFeel!'s Campaign Empowers Everyone to 'Grab Life by the Boobs'
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22
Inclusive TV Opportunity Commercials
Inclusive TV Opportunity Commercials
Netflix's 'Make Room' Advocates for Diversity in Storytelling
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21
Inclusive Personal Grooming Ads
Inclusive Personal Grooming Ads
The Bevel Mirrors Campaign Showcases Stories of People of Color
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20
Diversity-Pushing Marketing Initiatives
Diversity-Pushing Marketing Initiatives
MEC Pledges to Diversify the Outdoor Industry
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19
Accessibility-Focused Gaming Ads
Accessibility-Focused Gaming Ads
The 2019 Microsoft Super Bowl Commercial Aims at Inclusion
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18
Equality-Promoting Soccer Ads
Equality-Promoting Soccer Ads
The Women's World Cup Ad by Nike Spotlights a Young Talent
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17
Inclusivity-Focused Burger Ads
Inclusivity-Focused Burger Ads
This Burger King Ad Employs Eduardo — a Cheerful Man Who is Blind
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16
Workplace Diversity Campaigns
Workplace Diversity Campaigns
HP's latest 'Reinvent Mindsets' Video Addresses the Latino Community
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15
Inclusive Advertising Initiatives
Inclusive Advertising Initiatives
Ad Standards Debuts Inclusive 'Kinder Conditions' Campaign
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14
Mexican Eatery Pride Campaigns
Mexican Eatery Pride Campaigns
Chipotle Celebrates Inclusivity With 'Love What Makes You Real'
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13
Story-Based Diversity Campaigns
Story-Based Diversity Campaigns
P&G Produces Thought-Provoking, Sincere & Experience-Based Videos
<
12
Inclusive Fast Food Flags
Inclusive Fast Food Flags
McDonald's Belgium Celebrates Pride With a Package-Inspired Rainbow Flag
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11
Diverse Modern Family Representations
Diverse Modern Family Representations
River Island's New Ad Deals with the Family Stereotype
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10
Fashion House Diversity Plans
Fashion House Diversity Plans
Gucci Changemakers Has Launched a Scholarship and Community Fund
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9
Female-Centric Empowering Sports Ads
Female-Centric Empowering Sports Ads
Nike's 'Dream Crazy' Campaign is Proud and Motivational
<
8
Diversity-Celebrating Foundations
Diversity-Celebrating Foundations
The 42-Shade Foundation Line by Juvia's Place is Well-Organized
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7
Inclusive Menswear Campaigns
Inclusive Menswear Campaigns
Bonobos' Project172 Shows Its Trousers on 172 Diverse Men
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6
Ageless Makeup Relaunches
Ageless Makeup Relaunches
CoverGirl's Simply Ageless Line Boasts Versatile Products for All Women
<
5
Equality-Focused Open Letter Ads
Equality-Focused Open Letter Ads
ThirdLove Wrote a One-Page Open Letter in the New York Times
<
4
Skin-Specific Cosmetic Brands
Skin-Specific Cosmetic Brands
IMAN Cosmetics Focuses on Women of Color with Its #Melaninarmy
<
3
American Sign Language Logos
American Sign Language Logos
Amazon Pays Tribute to Its Diverse Range of Employees with a New Logo
<
2
Age-Inclusive Beauty Campaigns
Age-Inclusive Beauty Campaigns
The KKW Beauty Campaign Stars Kris Jenner and M.J. Shannon
<
1
Strikingly Vibrant Diversity Ads
Strikingly Vibrant Diversity Ads
McDonald's Fries-Inspired Campaign is Stunningly Design-Friendly
<