P&G has a long-running diversity campaign called 'My Black is Beautiful' that pushes an inclusive agenda for people of color and minority groups. The ongoing initative is designed to break the stigma and address the occurrence of everyday racism that may often go undetected.
Change does not happen overnight, hence why P&G's diversity campaign is strategic. The project releases heart-wrenching videos every so often about the biases that people of color experience and have to overcome in different environments. The most powerful point of these videos is that they center around real-life narratives. Each installment in the 'My Black is Beautiful' diversity campaign focuses on an individual — like Alexander who had a shaky and unfair encounter with law enforcement. The videos depict the story and pay homage to the way the individual handled the situation which has the effect of inspiring the public.