Revlon's #ShineDifferent campaign highlights the brand's Creme of Nature with Argan Oil From Morocco collection and influential figures associated with the campaign. Its original formula has been repackaged in a modern design to showcase the brand's evolution.
The campaign highlights individuals across various platforms who are celebrated within their community. One notable featured individual is visual artist Erica Chisolm who painted a #ShineDIfferent mural. The mural serves as a tribute to the dynamic women featured throughout the campaign.
Other artists include jazz musician Ashley Keiko, marine researcher Alannah Vellacott, harpist Madison Calley, yoga influencer Faith Hunter, and beauty entrepreneur Melissa Hibbert. In addition, the campaign will include a series of viral videos showcasing each community influencer's personal journey as a creator.
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