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Top 100 Marketing Trends for 2019

From Fast Food Clothing Lines to ASMR Advertisments

— February 18, 2019 — Marketing
These 2018 marketing trends range from outlandish publicity stunts to celebrity-studded photo shoots, reminding consumers of all the unique ways one can create a memorable campaign.

This year, fast food brands like McDonald's, Taco Bell and Burger King dominated the public sphere with humorous and insightful commercials and stunts. Memorably, McDonald's flipped its iconic golden arches upside-down to form the shape of a 'w' in celebration of International Women's Day. Meanwhile Burger King tapped into the socially conscious consumer by using its Whopper sandwich to describe topical events like Net Neutrality, the Pink Tax, and informed voting. This year saw an influx in fast food collaborations, with plenty of iconic chains releasing limited-edition clothing lines. Dunkin' poked fun at this with its own faux fast food clothing line, which consisted of hilarious items that featured integrated cup holders.

To learn more about marketing innovations for the year ahead, check out Trend Hunter's 2019 Trend Report.
7.6
Score
Popularity
Activity
Freshness
100
World-Conquering Ads
World-Conquering Ads
The Night King Shows Off Organizational Skill in a Google/Game of Thrones Ad
<
99
Pushy Celebrity Phone Ads
Pushy Celebrity Phone Ads
LG's 'What's It Gonna Take' Ad Convinces Consumers to Get a New Phone
<
98
Diverse Star-Studded Alcohol Campaigns
Diverse Star-Studded Alcohol Campaigns
Smirnoff's Fun Percent Shows Consumers How to Have Fun
<
97
Video-Accompanied Shoe Releases
Video-Accompanied Shoe Releases
adidas Launches a Skateboarding Video to Market Its 3ST.003 Model
<
96
Dream-Like Body Spray Ads
Dream-Like Body Spray Ads
Axe's Burn Out Ad Takes Viewers on a Whimsical Laundromat Adventure
<
95
Drag Queen Christmas Campaigns
Drag Queen Christmas Campaigns
Lush Cosmetics' 'DRAGmas' Stars Kim Chi, Detox & Shea Couleé
<
94
Out-of-Office Burger Promotions
Out-of-Office Burger Promotions
Burger King's Out-of-Office Whopper Was Made for Jealous Coworkers
<
93
Faux Fast Food Clothing
Faux Fast Food Clothing
Dunkin' Espresso-Wear Pokes Fun of Food Brands Releasing Clothing Lines
<
92
Collaborative Street Vendor Apparel
Collaborative Street Vendor Apparel
Diesel x Mustafa Spotlights a Kebab Kiosk in Berlin
<
91
Celebratory Burger Giveaways
Celebratory Burger Giveaways
Burger King Drive-Thru Offers Free Whoppers to Women in Saudi Arabia
<
90
Haunting Celebrity-Headed Streetwear Ads
Haunting Celebrity-Headed Streetwear Ads
Palace Taps into Jonah Hill, Promoting Its Japan Store
<
89
Toliet Humor Equality Campaigns
Toliet Humor Equality Campaigns
Poo-Pourri Launched an Equality Campaign Centered on Poop Stories
<
88
Sun-Cooked QSR Sandwiches
Sun-Cooked QSR Sandwiches
The Burger King Kuwait Sun Flame-Grilled Whopper is the World's First
<
87
Wanderlust-Sparking Around-the-World Journeys
Wanderlust-Sparking Around-the-World Journeys
Land Rover's Video Campaign is Truly Inspiring
<
86
Rewarding Flaming Car Ads
Rewarding Flaming Car Ads
Burger King Celebrates Good Samaritan Day by Rewarding Kind Strangers
<
85
Armed Forces eSports Teams
Armed Forces eSports Teams
The US Army eSports Team Hopes to Increase Recruitment of Young People
<
84
Humorous Gene-Testing Ad Spots
Humorous Gene-Testing Ad Spots
23&Me's 'Meet Your Genes" Ads Personify Some of Your Genetic Makeup
<
83
Replenishing Baobab Oil Skincare
Replenishing Baobab Oil Skincare
Alaffia's Baobab Rooibos Collection Deeply Moisturizes Dry Skin
<
82
Politically Inclined Burger Campaigns
Politically Inclined Burger Campaigns
Burger King in Brazil is Motivating Engagement in Elections
<
81
Dystopian Denim Marketing
Dystopian Denim Marketing
Outlier's Slim Dungarees Product Page Depicts "Industrial Ruinism"
<
80
Funeral-Themed Burger Ads
Funeral-Themed Burger Ads
Burger King is Promoting Its New Sandwich in a Dark and Hilarious New Ad
<
79
Inspiring Refugee Story Campaigns
Inspiring Refugee Story Campaigns
National Geographic's Latest Campaign Follows Nujeen Mustafa
<
78
Gritty Grape Juice Campaigns
Gritty Grape Juice Campaigns
Welch's 'Tough as Grapes' Campaign Targets Gen X Men
<
77
Festive Meal-Inspired Chips
Festive Meal-Inspired Chips
The Burts Chips Roast Turkey & Stuffing Crisps Celebrate the Season
<
76
Scent Management Platforms
Scent Management Platforms
'ScentConnect' is an Innovative Cloud-Based Scent Marketing Solution
<
75
Diversity-Pushing Marketing Initiatives
Diversity-Pushing Marketing Initiatives
MEC Pledges to Diversify the Outdoor Industry
<
74
Authentically Documented Motherhood Campaigns
Authentically Documented Motherhood Campaigns
Dove's Beautifully Real Moms Campaign is Unfiltered
<
73
Monthly Digital Game Boxes
Monthly Digital Game Boxes
Loot Play Helps Buyers Discover Indie Titles Monthly
<
72
Fast Food Toll Payments
Fast Food Toll Payments
McDonald's Works with Fleetcor Technologies for New Payment Methods
<
71
Healthy Food Webseries
Healthy Food Webseries
Panera Bread's 'Food Interrupted' Showcases Dedicated Food Makers
<
70
Incentivized Shopping Campaigns
Incentivized Shopping Campaigns
Burger King's Whopper-Shopper Helps Consumers Shop Online and Save
<
69
Organic eCommerce Marketing Solutions
Organic eCommerce Marketing Solutions
'Fantap' Turns Customers into Influencers for Your Brand
<
68
Feminist Fast Food Ads
Feminist Fast Food Ads
Burger King's Chick Tax Confronts Prejudice with This Humorous Ad
<
67
Fast Food-Sniffing Guide Dogs
Fast Food-Sniffing Guide Dogs
This Burger King Short Tells the Story of Nathan Tree and His Dog
<
66
Consumer-Educating Jerky Packaging
Consumer-Educating Jerky Packaging
The New Jack Link’s Packaging Conveys Quality and Heritage
<
65
Location-Based Telecommunication Marketing
Location-Based Telecommunication Marketing
SmarTone Taps into myTV SUPER for a Targeted Campaign
<
64
Bizarre AI-Created Burger Ads
Bizarre AI-Created Burger Ads
Burger King's AI Ads are Bizarre and Memorable
<
63
ASMR Marketing Campaigns
ASMR Marketing Campaigns
'Darksiders III' is Using ASMR to Calm Gamers Down During the Holidays
<
62
Interactive Ghost Story Campaigns
Interactive Ghost Story Campaigns
M&M's Halloween Campaign is Launched in Weekly Installments
<
61
Charitable Designer Wrapping Papers
Charitable Designer Wrapping Papers
Ask Us for Ideas Taps Design Studios to Make a Initiate Change
<
60
Creatively Romantic Beauty Commercials
Creatively Romantic Beauty Commercials
Shiseido Targets Halloween Consumers with Heart-Warming Ads
<
59
Seasoned Diced Chicken Snacks
Seasoned Diced Chicken Snacks
The Foster Farms Bold Bites Come in Five Savory Flavors
<
58
Limited-Edition Soundtrack Releases
Limited-Edition Soundtrack Releases
The 'Rugrats Movie' Soundtrack is Being Re-Released on Vinyl
<
57
Cereal Customization Campaigns
Cereal Customization Campaigns
The Weetabix 'Any-Which-Way-A-Bix' Campaign is Inspirational
<
56
Content Creation Subscription Services
Content Creation Subscription Services
'GrumpyText' Offers Unlimited Content for One Low Fee
<
55
Interactive Fragrance Cabinets
Interactive Fragrance Cabinets
The 'Fragrance Combining Cabinet' is a Dynamic Perfume Display
<
54
Chicken Nugget String Lights
Chicken Nugget String Lights
McDonald's UK Has Created Chicken McNugget String Lights and Baubles
<
53
Full-Movie Commercial Streams
Full-Movie Commercial Streams
YouTube Offered 'The LEGO Movie' Free to Advertise the Sequel
<
52
Aesthetic-Focused Pasta Eateries
Aesthetic-Focused Pasta Eateries
Pasatgram Wants Diners to Appreciate Looks Before Flavor
<
51
Takeaway Packaged Chicken Snacks
Takeaway Packaged Chicken Snacks
The Birds Eye Chicken Shop Products are Great for Sharing
<
50
Experiential Video eCommerce Solutions
Experiential Video eCommerce Solutions
The 'Coolix' Shoppable Video Platform is Engaging
<
49
Company-Driven Political Protests
Company-Driven Political Protests
Sonos is Supporting Net Neutrality by Closing Its New York Store
<
48
Gamified Pop-Up Marketing Solutions
Gamified Pop-Up Marketing Solutions
'CrazyRocket' Incentivizes Users to Interact with Your Brand
<
47
Purposefully Misleading Burger Promotions
Purposefully Misleading Burger Promotions
The Whopper Detour Sends Consumers to McDonald's
<
46
Playfully Creative Lingerie Campaigns
Playfully Creative Lingerie Campaigns
Berlei's Ad Emphasizes the Effects Sports Have on Breasts
<
45
Craft Alcohol-Free Beers
Craft Alcohol-Free Beers
Infinite Session Makes Craft-Style No-Alcohol Beer
<
44
Unbranded Home Essential Collections
Unbranded Home Essential Collections
Target's Affordable Homeware Brand Boasts Over 70 Items
<
43
Premium Sharing-Friendly Chocolates
Premium Sharing-Friendly Chocolates
The New Lily O’Brien’s Share Bags are Ideal for Indulging
<
42
Artisan-Quality Premixed Icings
Artisan-Quality Premixed Icings
This New Dr. Oetker Buttercream Style Icing is Ready-to-Use
<
41
Simulated Dyslexia Ads
Simulated Dyslexia Ads
A Collection of McDonald's Dyslexia Ads Showcased Life with the Disability
<
40
Delicate Feminine Brand Campaigns
Delicate Feminine Brand Campaigns
Libresse Celebrates Female Anatomy with a Creative Ad Campaign
<
39
Multi-Sensory Holiday Markets
Multi-Sensory Holiday Markets
Paco Rabanne is Creating a Millennial-Targeted Fragrance Market
<
38
Equality-Focused Open Letter Ads
Equality-Focused Open Letter Ads
ThirdLove Wrote a One-Page Open Letter in the New York Times
<
37
Festive Dinner-Inspired Snacks
Festive Dinner-Inspired Snacks
The Walkers Christmas Dinner Crisps Come in Five Flavors
<
36
Century-Long Marketing Campaigns
Century-Long Marketing Campaigns
Louis XIII's '100 Years' is Essentially a Musical Time Capsule
<
35
Refocused Fast Food Campaigns
Refocused Fast Food Campaigns
The Better Chicken Campaign is McDonald's Plan to Expand and Compete
<
34
Ghoulishly Green Burgers
Ghoulishly Green Burgers
The Burger King Nightmare King Sandwich is Here for Halloween Only
<
33
Dairy-Infused Child-Friendly Snacks
Dairy-Infused Child-Friendly Snacks
Imagine Snacks are Made with Wholesome Ingredients
<
32
Songstress-Led Holiday Giveaways
Songstress-Led Holiday Giveaways
Fenty Beauty Has Announced Its 12 Days of Savage
<
31
Cryptocurrency Chicken Buckets
Cryptocurrency Chicken Buckets
KFC's 'Bitcoin Bucket' Can Only Be Purchased with Bitcoin
<
30
Flipped Fast Food Logos
Flipped Fast Food Logos
The McDonald's 'M' Has Been Flipped to Support International Women's Day
<
29
Poorly Priced Chocolate Ads
Poorly Priced Chocolate Ads
Snickers' Banner Ad Promotes 1 Bar for the Price of 2
<
28
Promotional Candy Walls
Promotional Candy Walls
O2 is Launching a Giant Wall of Candy to Promote Its New Custom Plans
<
27
Rapper-Fronted Sneaker Editorials
Rapper-Fronted Sneaker Editorials
Foot Locker's latest 'Discover Your Air' Taps into Playboi Carti
<
26
Successful Geo-Targeting Store Campaigns
Successful Geo-Targeting Store Campaigns
IKEA Drives More Customers to Its Store with Data
<
25
Accessible Influencer Marketplaces
Accessible Influencer Marketplaces
The 'SocialCrew' Marketplace Simplifies Influencer Marketing
<
24
Year-Summarizing Musical Billboards
Year-Summarizing Musical Billboards
Spotify Wrapped 2018 Highlights Obscure and Hilarious Data
<
23
Sculptural Digital Advertising Boards
Sculptural Digital Advertising Boards
Zaha Hadid Unveils The Kensington Billboard in West London
<
22
Mistake-Encouraging Fast Food Jobs
Mistake-Encouraging Fast Food Jobs
McDonald's McMistakes Encourages Young People to Apply
<
21
Smart Whisky Bottle Tags
Smart Whisky Bottle Tags
Mackmyra Swedish Whisky's NFC Tags Share Information on Specific Casks
<
20
Taco-Inspired Wrapping Paper
Taco-Inspired Wrapping Paper
Taco Bell Releases a Line of Unconventional Wrapping Paper Prints
<
19
Stylish Boomer-Focused Fashion Collections
Stylish Boomer-Focused Fashion Collections
KITH x Bergdorf Goodman Release Their Luxe Fifth Range
<
18
Co-Branded Coffee Pop-Ups
Co-Branded Coffee Pop-Ups
Dove and Dunkin' are Helping Those Who "Run on Coffee and Dry Shampoo"
<
17
Tech-Savvy Beauty POS Displays
Tech-Savvy Beauty POS Displays
LF Beauty Enhances Consumer Experience Through LED Screens
<
16
Multi-Sensory Pizza Exhibits
Multi-Sensory Pizza Exhibits
'The Pizza Experience' in Los Angeles is a Pop-Up Pizza-Themed Museum
<
15
Law-Inspired Rolling Papers
Law-Inspired Rolling Papers
Leaf Forward Celebrates by Using Canada's Cannabis Act as Papers
<
14
Celebratory Cannabis Legalization Campaigns
Celebratory Cannabis Legalization Campaigns
Tokyo Smoke & Common Good Release a Very Clever Video
<
13
Single-Day Pop-Up Bakeries
Single-Day Pop-Up Bakeries
Strongbow Dark Fruit Honours Its Fans in Manchester with a Tasty Treat
<
12
Inclusive Skin Tone Campaigns
Inclusive Skin Tone Campaigns
American Apparel's Nude Clothing Range Comes in Nine Shades
<
11
Digestive Wellness Cereals
Digestive Wellness Cereals
'HI! Happy Inside' Makes Prebiotic, Probiotic & Fiber-Packed Cereals
<
10
Clever Photochromic Packaging Designs
Clever Photochromic Packaging Designs
Cheetos' Packaging Strategy is Interactive and Entertaining
<
9
Unconventional Advertising Strategies
Unconventional Advertising Strategies
Wakino Ad Company's Clever Meta-Advertisement is Interactive
<
8
Directional Logo Designs
Directional Logo Designs
McDonald's 'Follow the Arches' Campaign Is a Playful Spin on the Logo
<
7
Minimalist Fast Food Ads
Minimalist Fast Food Ads
This McDonald's Campaign Highlights the Restaurant's Hours of Operation
<
6
Recreated Iconic Marketing Campaigns
Recreated Iconic Marketing Campaigns
Kith Treats Enlists Celebrities for a New Got Milk? Campaign
<
5
Body-Positive Swimsuit Campaigns
Body-Positive Swimsuit Campaigns
Chromat Celebrates Cellulite Through Empowering Humor
<
4
Brand Logo Mashup Marketing
Brand Logo Mashup Marketing
Quickteller Debuts Its Global Mall with a Entertaining Print Campaign
<
3
Millennial-Inspired Media Re-Brands
Millennial-Inspired Media Re-Brands
Heineken Releases Its New Millennial-Inspired Brand Strategy
<
2
Gen Z-Targeting Makeup Brands
Gen Z-Targeting Makeup Brands
Marta Veludo & Another Studio Produce a Whimsical Brand Identity
<
1
Vintage Fast Food Ads
Vintage Fast Food Ads
McDonald's Celebrates Its Iconic Burger with a Retro Twist by TBWA\Paris
<