Bathroom humor is often considered low-brow but Poo-Pourri, a scent-masking deodorizer, is using poop stories to explain an aspect of gender inequality. Launching as the #GirlsDoPoop campaign, this initiative sets out to prove that women have as many funny, gross, and entertaining poop stories as men. The ultimate goal is to help men see that women aren't just objects of desire, and are instead three-dimensional human beings who are just as equal as men.
The stories featured in the Poo-Pourri #GirlsDoPoop campaign are all told by stand-up comedians. According to s Poo-Pourri founder and CEO Suzy Batiz, casting calls were held in New York, Dallas, Los Angeles, and Chicago and were attended by more that 400 women.