Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,988 inspiring examples.
Trend Reports
Discover why 1,288 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,725 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,288 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,725 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,988 cutting edge ideas.

Top 100 Charity Trends in 2018

From Bee-Saving Honey Granolas to Pride-Supporting Graphic Tees

— January 12, 2019 — Social Good
The top 2018 charity trends reveal some of the issues that are currently top-of-mind for many consumers, who are eager to support a range of social and environmental issues with products, creative collaborations, campaigns, pop-up events and more.

While many consumers and companies have been working towards reducing the amount of waste they produce for years, 2018 introduced a significant number of new anti-plastic initiatives, apparel and accessory designs made from ocean plastic and packaging designs that bring attention to hot topics in sustainability such as pollution or food waste.

When it comes to some of the ways that consumers are now able to support their favorite charities, organizations are turning to contactless donation posters and jewelry designs, cryptocurrencies and experiential events that have the potential to make longlasting impressions.

For more charity trends in the year ahead, check out Trend Hunter's 2019 Trend Report.
5.5
Score
Popularity
Activity
Freshness
99
Poutine Eating Championships
Poutine Eating Championships
Smoke’s Poutinerie Will Host the World Poutine Eating Championship
<
98
Charitable Tie-Dye Cupcakes
Charitable Tie-Dye Cupcakes
Baked by Melissa's New Cupcakes Support the Make-A-Wish Foundation
<
97
Social Good-Focused Cryptocurrencies
Social Good-Focused Cryptocurrencies
'MissionCoin' Rewards Charitable Acts to Encourage Community
<
96
Illustrated Charitable Beer Mats
Illustrated Charitable Beer Mats
Gordeon Reid & Callum Stephenson Fuel a World Cup-Themed Project
<
95
Evolving Delivery Platform Branding
Evolving Delivery Platform Branding
Doordash's Rebrand Focuses on 'Delivering Good'
<
94
Charitable Floral Deodorants
Charitable Floral Deodorants
This Deodorant for Sensitive Skin Supports the Jane Goodall Institute
<
93
Charitable Pizza Rebrands
Charitable Pizza Rebrands
Blaze Pizza is Teaming Up with (RED) to Support the Fight Against AIDS
<
92
Paternity Leave-Driven Campaigns
Paternity Leave-Driven Campaigns
The #DadUp Campaign Celebrates Nurturing Fathers
<
91
Charitable Bath Bomb Initiatives
Charitable Bath Bomb Initiatives
Lush's Campaign Aims to Raise Money for Transgender Rights Causes
<
90
Solar Panel Stretch Projects
Solar Panel Stretch Projects
Sol and Medicine Line Renewables Team Up for an Ecological Initiative
<
89
Ethical Vegetable-Tanned Leather Goods
Ethical Vegetable-Tanned Leather Goods
CHC Thoughtfully Sources Its Premium Leathery Materials
<
88
Charitable Loyalty Programs
Charitable Loyalty Programs
Barkbox Gives Donations to Animal Welfare on Behalf of Its Consumers
<
87
Missing Child Sugar Packaging
Missing Child Sugar Packaging
Cassonade Graeffe Temporarily Removed the Child from Its Packaging
<
86
Equality Celebrating Vodka Drinks
Equality Celebrating Vodka Drinks
Skyy Vodka Yyes Celebrates Australia's Same-Sex Marriage Laws
<
85
Charitable Chef-Made Meal Programs
Charitable Chef-Made Meal Programs
ReThink Food NYC is Using its Culinary Expertise for Charity
<
84
Bee-Saving Honey Granolas
Bee-Saving Honey Granolas
Back to Nature Foods' Gluten-Free Honey-Nut Granola Helps Save the Bees
<
83
Luxury Cultural Charity Capsules
Luxury Cultural Charity Capsules
Beyoncé and Balmain Join To Assist The United Negro College Fund
<
82
Charitable Celebrity Dress Auctions
Charitable Celebrity Dress Auctions
The Golden Globe Dresses Will Support the Time's Up Initiative
<
81
Charitable Pancake Pajamas
Charitable Pancake Pajamas
IHOP's New PancakeWear Clothing Benefits Children's Miracle Network
<
80
Scented Pore Strips
Scented Pore Strips
Bioré's Limited-Edition Deep Cleaning Pore Strips Boast a Light Citrus Scent
<
79
Empowering Plant-Based Sprinkles
Empowering Plant-Based Sprinkles
The Girl Pow! Sprinkles Support Girls Who Code
<
78
Charitable Silver Highlighters
Charitable Silver Highlighters
Fenty Beauty's Diamond Ball-Out Killawatt Highlighter is a Standout
<
77
Charitable Valentine's Shakes
Charitable Valentine's Shakes
Shake Shack's 'Love Shack Shake' Supports People and Assistance Dogs
<
76
Honey-Based Skincare Collections
Honey-Based Skincare Collections
Marin Bee Uses Organic and Natural Ingredients in Its Products
<
75
Charitable Fashion Pop-Ups
Charitable Fashion Pop-Ups
Harrods' Launched 'Fashion Re-Told' with the NSPCC to Benefit Charity
<
74
Pride-Celebrating Ice Cream Collections
Pride-Celebrating Ice Cream Collections
Jeni's Launched a Frozen Dessert Range for Pride Month
<
73
Contactless Donation Screens
Contactless Donation Screens
The Give DIFFerently's 24-Hour Donation Point is a New Way to Give
<
72
Artist Collaboration Charity T-Shirts
Artist Collaboration Charity T-Shirts
Everpress Recruited 50 Artists for Its 50/50 Charity Capsule
<
71
Charitable Climbing Initiatives
Charitable Climbing Initiatives
The North Face & Khumbu Climbing Center Joined for a New Campaign
<
70
Life-Changing Camp Experiences
Life-Changing Camp Experiences
Tim Hortons Camp Day Offers Youth a Sense of Teamwork and Community
<
69
Charity-Focused Food Pop-Ups
Charity-Focused Food Pop-Ups
The Merry Men Pop-Up Will Donate Proceeds to Aid Hospitality Workers
<
68
Charitable Elephant Ice Sculptures
Charitable Elephant Ice Sculptures
Amarula and WildlifeDirect Team Up for World Elephant Day
<
67
Charitable Stylish E-Commerce Lines
Charitable Stylish E-Commerce Lines
eBay & Karla Welch Collaborate on a Fashion-Forward Range
<
66
Volunteer-Stocked Vending Machines
Volunteer-Stocked Vending Machines
Action Hunger's Initiative Supplies Necessities to the Homeless
<
65
Design-Forward Charitable Turntables
Design-Forward Charitable Turntables
Secret 7" is Fundraising for Mental Health with This Project
<
64
Nonprofit Grocery Stores
Nonprofit Grocery Stores
The Salvation Army's 'DMG Foods' Offers Healthy, Affordable Food
<
63
Women's Rights-Focused Apparel
Women's Rights-Focused Apparel
Women for Women International Collaborated with Chinti & Parker
<
62
Holiday Charity Boxes
Holiday Charity Boxes
The Shoebox Project Helps Women Impacted by Homelessness
<
61
Veteran-Supporting Yogurts
Veteran-Supporting Yogurts
Chobani's New ‘Red, White and Blueberry' Yogurt Helps Military Families
<
60
Playful Military Drum Tins
Playful Military Drum Tins
Design Bridge Creates Hero-Honoring Packaging for Cadbury
<
59
Empowering Culinary Startups
Empowering Culinary Startups
Farming Hope Offers Opportunity for the Homeless to Better Land Jobs
<
58
Menswear-Inspired Womenswear Lines
Menswear-Inspired Womenswear Lines
Tradlands Offers High-Quality Essentials for the Stylish Tomboy
<
57
Charitable Color-Centric Collections
Charitable Color-Centric Collections
The Local Love Merchandise Seeks Higher Levels of Awareness
<
56
Faux Leopard Fur Boots
Faux Leopard Fur Boots
STAMPD and Timberland Introduced a Folded Gaiter Boot for the FW18 Season
<
55
Charitable Superfood Snacks
Charitable Superfood Snacks
All Profits from Kalumi's Cheeky Chai Superfood Bar Support Girls Inc.
<
54
Charitable Pain Relief Products
Charitable Pain Relief Products
b+b's Pain Relief Medications Support a One-for-One Model
<
53
Donation-Encouraging Jewelry
Donation-Encouraging Jewelry
Call It Spring x ME to WE is Socially Conscious & Aids Communities
<
52
Inter-Disciplinary Furniture Collaborations
Inter-Disciplinary Furniture Collaborations
The Field Studies Exhibition Raises Money for Charity
<
51
Socially Responsible Bedding Companies
Socially Responsible Bedding Companies
Parachute Uses Non-Toxic & Natural Fibers for Its Products
<
50
Empowering Natural Beauty Products
Empowering Natural Beauty Products
Zandra Beauty Boasts Positivism-Encouraging Packaging Messages
<
49
Tree-Planting Pre-Roll Ads
Tree-Planting Pre-Roll Ads
Busch Beer's 'Tree-Roll' Supports the National Forest Foundation
<
48
Charitable Feminist Clothing Lines
Charitable Feminist Clothing Lines
Wildfang's Anniversary Line Has Inclusive Sizing & Florals
<
47
Interactive Social Good Apps
Interactive Social Good Apps
'Humanified' Connects Users to Local Causes and More
<
46
Collaborative Princess Footwear
Collaborative Princess Footwear
TOMS' Disney Cinderella Collection Features a Classic Princess
<
45
Charitable Kids Clothing Lines
Charitable Kids Clothing Lines
Haus of JR's Dream Big Collection is Raising Money for Autism
<
44
Charitable Movie-Based Fashion Drops
Charitable Movie-Based Fashion Drops
Fat Tiger Workshop Celebrates 'Rampage' with Fierce Clothing
<
43
Songstress Sneaker Releases
Songstress Sneaker Releases
The Selena Gomez x PUMA Silhouette is Sporty and Minimalist
<
42
Design-Forward Emotional Interiors
Design-Forward Emotional Interiors
Elii Creates a Welcoming & Engaging Space for Save the Children
<
41
Anti-Harassment Holiday Cards
Anti-Harassment Holiday Cards
'Save Valentines' Cards Engage Buyers in Proper Social Behavior
<
40
Identity-Challenging Visual Campaigns
Identity-Challenging Visual Campaigns
The 'Repicturing Homeless' Initiative is Community-Driven
<
39
Charitable Limited Edition Beers
Charitable Limited Edition Beers
Bob's Your Uncle's Raises Funds for a Food Rescue Organization
<
38
Ethical Contemporary Womenswear Lines
Ethical Contemporary Womenswear Lines
M|N|ML Produces Clothing with an Emphasis on Sustainability
<
37
Sustainable Carefree Fashion Collections
Sustainable Carefree Fashion Collections
Wakened Apparel Embraces Art, Sustainability & Adventure
<
36
Bright Organic Kid Collections
Bright Organic Kid Collections
Hanna Andersson's Organic Children's Clothes are Playfully Printed
<
35
Charitable Skateboard Collaborations
Charitable Skateboard Collaborations
The Skateroom & Paul McCarthy Created Skateboards for a Cause
<
34
Charitable Children's Bracelets
Charitable Children's Bracelets
Louis Vuitton's Lockit Fluo Bracelets Help Children in Syria
<
33
Animal Protection Campaigns
Animal Protection Campaigns
The Elephant Crisis Fund Seeks to End the Ivory Crisis
<
32
Vinyl Art Charity Exhibitions
Vinyl Art Charity Exhibitions
Secret 7" Invites over 700 Creatives to Design Unique Record Sleeves
<
31
Food Allergy Awareness Campaigns
Food Allergy Awareness Campaigns
SickKids and Kraft Joined for the #KraftBearHugs Initiative
<
30
Confrontational Bridal Booths
Confrontational Bridal Booths
Interval House's The Broken Bride Registry Confronts Domestic Abuse
<
29
Science-Inspired Mixology Events
Science-Inspired Mixology Events
The Science of Cocktails Event Supports Student Field-Trips
<
28
Waterless Cosmetic Production
Waterless Cosmetic Production
Pinch of Colour Supports Eco-Friendly Cosmetic Products & Practices
<
27
Cause-Oriented Upcycled Shirts
Cause-Oriented Upcycled Shirts
The North Face & National Geographic Collab Boasts Sustainable Tees
<
26
Pride-Supporting Graphic Tees
Pride-Supporting Graphic Tees
Bianca Chandôn Shows Support with the New Grateful Pride Line
<
25
Extravagant Gold Dog Jackets
Extravagant Gold Dog Jackets
Doggy Armour Created the World's Most Expensive Dog Jacket
<
24
Vibrantly Patterned Rug Designs
Vibrantly Patterned Rug Designs
Joe Doucet's Transcendence Rug Collection Supports Equality
<
23
One-of-a-Kind Candy Dispensers
One-of-a-Kind Candy Dispensers
The Royal Wedding is Being Commemorated with Unique PEZ Dispensers
<
22
Anti-Plastic Rum Bottles
Anti-Plastic Rum Bottles
The Ceramic Kraken 'Salvage' Special-Edition Rum Fights Plastic Waste
<
21
Mental Wellness Pop-Ups
Mental Wellness Pop-Ups
'The Bakery' by Lidl Supports Discussions on Mental Health
<
20
Charitable Credit Card Campaigns
Charitable Credit Card Campaigns
Mastercard's Start Something Priceless Campaign Focuses on Giving
<
19
Celebratory Pride Fashion Collections
Celebratory Pride Fashion Collections
Levi's Embraces Pride Month with an Inclusive Fashion Line
<
18
Women-Empowering Kid's Shirts
Women-Empowering Kid's Shirts
KIDBOX x TO THE MARKET's T-Shirt Celebrates Women's History Month
<
17
Gender-Neutral Awareness Sweaters
Gender-Neutral Awareness Sweaters
Claude & Co's Slogan Sweaters Donate to Meningitis Research
<
16
Festive Grooming Pop-Ups
Festive Grooming Pop-Ups
Benefit Cosmetics' 'Jingle Brow Express' Provides Last-Minute Services
<
15
Hand-Painted Tribute Sneakers
Hand-Painted Tribute Sneakers
MR. BRAINWASH Honors the Late DJ AM With a Range of Sneakers
<
14
Kid-Targeted Personalized Clothing Boxes
Kid-Targeted Personalized Clothing Boxes
KidBox Boasts Stylish and Affordable Back-to-School Kits
<
13
Politically Charged T-Shirts
Politically Charged T-Shirts
Supreme's '18 & Stromy' Collection Commemorates Women
<
12
Honest Hawaiian Shirt Prints
Honest Hawaiian Shirt Prints
The Parley for the Oceans x Adolfo Correa Collab Builds On Pollution
<
11
Bathroom Tissue Haute Couture
Bathroom Tissue Haute Couture
The Cashmere Collection is in Honor of Breast Cancer Awareness Month
<
10
Disney-Inspired LGBTQ Collections
Disney-Inspired LGBTQ Collections
Disney Launches Its First Colorful LGBTQ-Supporting Merchandise
<
9
Soccer-Inspired Couture Fashion
Soccer-Inspired Couture Fashion
YOOX Collaborates with Designers on Casual and Sporty Silhouettes
<
8
Charitable Whimsical Stationery Brands
Charitable Whimsical Stationery Brands
Yoobi Channels the Childhood Spirit with Color & Creativity
<
7
Co-Branded Cause Apparel
Co-Branded Cause Apparel
Alexander Wang x Trojan Celebrates Pride Month Fashion & Health
<
6
Plant-Based Pop-Up Restaurants
Plant-Based Pop-Up Restaurants
Becel Opened a Pop-Up Eatery Made Entirely from Plants
<
5
Strikingly Icy Lookbook Photography
Strikingly Icy Lookbook Photography
The Highsnobiety x THE ARRIVALS Collab Was Shot in Iceland
<
4
Miami Fashion Pop-Up Shops
Miami Fashion Pop-Up Shops
Madhappy Opens a Temporary Space in Conjunction with Art Basel 2018
<
3
Fashion-Forward Ethical Abaca Bags
Fashion-Forward Ethical Abaca Bags
Abacá Celebrates Tradition with an Adorable and Modern Flair
<
2
Coral-Shaped Sculptural Jewelry
Coral-Shaped Sculptural Jewelry
Cheryl Eve Acosta Draws Inspiration from the Circle of Life
<
1
Affordable Electric Toothbrushes
Affordable Electric Toothbrushes
Brüush Boasts a High Tech Aesthetic with Multiple Cleaning Modes
<