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Top 100 Charity Trends in 2018

From Bee-Saving Honey Granolas to Pride-Supporting Graphic Tees

— January 12, 2019 — Social Good
The top 2018 charity trends reveal some of the issues that are currently top-of-mind for many consumers, who are eager to support a range of social and environmental issues with products, creative collaborations, campaigns, pop-up events and more.

While many consumers and companies have been working towards reducing the amount of waste they produce for years, 2018 introduced a significant number of new anti-plastic initiatives, apparel and accessory designs made from ocean plastic and packaging designs that bring attention to hot topics in sustainability such as pollution or food waste.

When it comes to some of the ways that consumers are now able to support their favorite charities, organizations are turning to contactless donation posters and jewelry designs, cryptocurrencies and experiential events that have the potential to make longlasting impressions.

For more charity trends in the year ahead, check out Trend Hunter's 2019 Trend Report.
6.2
Score
Popularity
Activity
Freshness
100
Poutine Eating Championships
Poutine Eating Championships
Smoke’s Poutinerie Will Host the World Poutine Eating Championship
<
99
Charitable Pizza Rebrands
Charitable Pizza Rebrands
Blaze Pizza is Teaming Up with (RED) to Support the Fight Against AIDS
<
98
Illustrated Charitable Beer Mats
Illustrated Charitable Beer Mats
Gordeon Reid & Callum Stephenson Fuel a World Cup-Themed Project
<
97
Charitable Tie-Dye Cupcakes
Charitable Tie-Dye Cupcakes
Baked by Melissa's New Cupcakes Support the Make-A-Wish Foundation
<
96
Social Good-Focused Cryptocurrencies
Social Good-Focused Cryptocurrencies
'MissionCoin' Rewards Charitable Acts to Encourage Community
<
95
Paternity Leave-Driven Campaigns
Paternity Leave-Driven Campaigns
The #DadUp Campaign Celebrates Nurturing Fathers
<
94
Charitable Floral Deodorants
Charitable Floral Deodorants
This Deodorant for Sensitive Skin Supports the Jane Goodall Institute
<
93
Charitable Chef-Made Meal Programs
Charitable Chef-Made Meal Programs
ReThink Food NYC is Using its Culinary Expertise for Charity
<
92
Missing Child Sugar Packaging
Missing Child Sugar Packaging
Cassonade Graeffe Temporarily Removed the Child from Its Packaging
<
91
Evolving Delivery Platform Branding
Evolving Delivery Platform Branding
Doordash's Rebrand Focuses on 'Delivering Good'
<
90
Contactless Donation Screens
Contactless Donation Screens
The Give DIFFerently's 24-Hour Donation Point is a New Way to Give
<
89
Ethical Vegetable-Tanned Leather Goods
Ethical Vegetable-Tanned Leather Goods
CHC Thoughtfully Sources Its Premium Leathery Materials
<
88
Charitable Pancake Pajamas
Charitable Pancake Pajamas
IHOP's New PancakeWear Clothing Benefits Children's Miracle Network
<
87
Charitable Loyalty Programs
Charitable Loyalty Programs
Barkbox Gives Donations to Animal Welfare on Behalf of Its Consumers
<
86
Charitable Celebrity Dress Auctions
Charitable Celebrity Dress Auctions
The Golden Globe Dresses Will Support the Time's Up Initiative
<
85
Charitable Bath Bomb Initiatives
Charitable Bath Bomb Initiatives
Lush's Campaign Aims to Raise Money for Transgender Rights Causes
<
84
Holiday Charity Boxes
Holiday Charity Boxes
The Shoebox Project Helps Women Impacted by Homelessness
<
83
Scented Pore Strips
Scented Pore Strips
Bioré's Limited-Edition Deep Cleaning Pore Strips Boast a Light Citrus Scent
<
82
Solar Panel Stretch Projects
Solar Panel Stretch Projects
Sol and Medicine Line Renewables Team Up for an Ecological Initiative
<
81
Artist Collaboration Charity T-Shirts
Artist Collaboration Charity T-Shirts
Everpress Recruited 50 Artists for Its 50/50 Charity Capsule
<
80
Equality Celebrating Vodka Drinks
Equality Celebrating Vodka Drinks
Skyy Vodka Yyes Celebrates Australia's Same-Sex Marriage Laws
<
79
Luxury Cultural Charity Capsules
Luxury Cultural Charity Capsules
Beyoncé and Balmain Join To Assist The United Negro College Fund
<
78
Religious Flower Petal Recycling
Religious Flower Petal Recycling
Help Us Green is Recycling Salvaged Flower Petals into Incense
<
77
Bee-Saving Honey Granolas
Bee-Saving Honey Granolas
Back to Nature Foods' Gluten-Free Honey-Nut Granola Helps Save the Bees
<
76
Empowering Plant-Based Sprinkles
Empowering Plant-Based Sprinkles
The Girl Pow! Sprinkles Support Girls Who Code
<
75
Charitable Valentine's Shakes
Charitable Valentine's Shakes
Shake Shack's 'Love Shack Shake' Supports People and Assistance Dogs
<
74
Pride-Celebrating Ice Cream Collections
Pride-Celebrating Ice Cream Collections
Jeni's Launched a Frozen Dessert Range for Pride Month
<
73
Charitable Climbing Initiatives
Charitable Climbing Initiatives
The North Face & Khumbu Climbing Center Joined for a New Campaign
<
72
Tree-Planting Pre-Roll Ads
Tree-Planting Pre-Roll Ads
Busch Beer's 'Tree-Roll' Supports the National Forest Foundation
<
71
Charity-Focused Food Pop-Ups
Charity-Focused Food Pop-Ups
The Merry Men Pop-Up Will Donate Proceeds to Aid Hospitality Workers
<
70
Nonprofit Grocery Stores
Nonprofit Grocery Stores
The Salvation Army's 'DMG Foods' Offers Healthy, Affordable Food
<
69
Charitable Fashion Pop-Ups
Charitable Fashion Pop-Ups
Harrods' Launched 'Fashion Re-Told' with the NSPCC to Benefit Charity
<
68
Charitable Silver Highlighters
Charitable Silver Highlighters
Fenty Beauty's Diamond Ball-Out Killawatt Highlighter is a Standout
<
67
Honey-Based Skincare Collections
Honey-Based Skincare Collections
Marin Bee Uses Organic and Natural Ingredients in Its Products
<
66
Charitable Stylish E-Commerce Lines
Charitable Stylish E-Commerce Lines
eBay & Karla Welch Collaborate on a Fashion-Forward Range
<
65
Women's Rights-Focused Apparel
Women's Rights-Focused Apparel
Women for Women International Collaborated with Chinti & Parker
<
64
Playful Military Drum Tins
Playful Military Drum Tins
Design Bridge Creates Hero-Honoring Packaging for Cadbury
<
63
Life-Changing Camp Experiences
Life-Changing Camp Experiences
Tim Hortons Camp Day Offers Youth a Sense of Teamwork and Community
<
62
Charitable Superfood Snacks
Charitable Superfood Snacks
All Profits from Kalumi's Cheeky Chai Superfood Bar Support Girls Inc.
<
61
Volunteer-Stocked Vending Machines
Volunteer-Stocked Vending Machines
Action Hunger's Initiative Supplies Necessities to the Homeless
<
60
Charitable Elephant Ice Sculptures
Charitable Elephant Ice Sculptures
Amarula and WildlifeDirect Team Up for World Elephant Day
<
59
Design-Forward Charitable Turntables
Design-Forward Charitable Turntables
Secret 7" is Fundraising for Mental Health with This Project
<
58
Collaborative Princess Footwear
Collaborative Princess Footwear
TOMS' Disney Cinderella Collection Features a Classic Princess
<
57
Empowering Culinary Startups
Empowering Culinary Startups
Farming Hope Offers Opportunity for the Homeless to Better Land Jobs
<
56
Faux Leopard Fur Boots
Faux Leopard Fur Boots
STAMPD and Timberland Introduced a Folded Gaiter Boot for the FW18 Season
<
55
Socially Responsible Bedding Companies
Socially Responsible Bedding Companies
Parachute Uses Non-Toxic & Natural Fibers for Its Products
<
54
Veteran-Supporting Yogurts
Veteran-Supporting Yogurts
Chobani's New ‘Red, White and Blueberry' Yogurt Helps Military Families
<
53
Charitable Color-Centric Collections
Charitable Color-Centric Collections
The Local Love Merchandise Seeks Higher Levels of Awareness
<
52
Menswear-Inspired Womenswear Lines
Menswear-Inspired Womenswear Lines
Tradlands Offers High-Quality Essentials for the Stylish Tomboy
<
51
Inter-Disciplinary Furniture Collaborations
Inter-Disciplinary Furniture Collaborations
The Field Studies Exhibition Raises Money for Charity
<
50
Empowering Natural Beauty Products
Empowering Natural Beauty Products
Zandra Beauty Boasts Positivism-Encouraging Packaging Messages
<
49
Charitable Feminist Clothing Lines
Charitable Feminist Clothing Lines
Wildfang's Anniversary Line Has Inclusive Sizing & Florals
<
48
Donation-Encouraging Jewelry
Donation-Encouraging Jewelry
Call It Spring x ME to WE is Socially Conscious & Aids Communities
<
47
Charitable Pain Relief Products
Charitable Pain Relief Products
b+b's Pain Relief Medications Support a One-for-One Model
<
46
Interactive Social Good Apps
Interactive Social Good Apps
'Humanified' Connects Users to Local Causes and More
<
45
Charitable Kids Clothing Lines
Charitable Kids Clothing Lines
Haus of JR's Dream Big Collection is Raising Money for Autism
<
44
Design-Forward Emotional Interiors
Design-Forward Emotional Interiors
Elii Creates a Welcoming & Engaging Space for Save the Children
<
43
Charitable Skateboard Collaborations
Charitable Skateboard Collaborations
The Skateroom & Paul McCarthy Created Skateboards for a Cause
<
42
Charitable Limited Edition Beers
Charitable Limited Edition Beers
Bob's Your Uncle's Raises Funds for a Food Rescue Organization
<
41
Songstress Sneaker Releases
Songstress Sneaker Releases
The Selena Gomez x PUMA Silhouette is Sporty and Minimalist
<
40
Charitable Movie-Based Fashion Drops
Charitable Movie-Based Fashion Drops
Fat Tiger Workshop Celebrates 'Rampage' with Fierce Clothing
<
39
Waterless Cosmetic Production
Waterless Cosmetic Production
Pinch of Colour Supports Eco-Friendly Cosmetic Products & Practices
<
38
Sustainable Carefree Fashion Collections
Sustainable Carefree Fashion Collections
Wakened Apparel Embraces Art, Sustainability & Adventure
<
37
Charitable Children's Bracelets
Charitable Children's Bracelets
Louis Vuitton's Lockit Fluo Bracelets Help Children in Syria
<
36
Celebratory Pride Fashion Collections
Celebratory Pride Fashion Collections
Levi's Embraces Pride Month with an Inclusive Fashion Line
<
35
Food Allergy Awareness Campaigns
Food Allergy Awareness Campaigns
SickKids and Kraft Joined for the #KraftBearHugs Initiative
<
34
Anti-Harassment Holiday Cards
Anti-Harassment Holiday Cards
'Save Valentines' Cards Engage Buyers in Proper Social Behavior
<
33
Identity-Challenging Visual Campaigns
Identity-Challenging Visual Campaigns
The 'Repicturing Homeless' Initiative is Community-Driven
<
32
Ethical Contemporary Womenswear Lines
Ethical Contemporary Womenswear Lines
M|N|ML Produces Clothing with an Emphasis on Sustainability
<
31
Science-Inspired Mixology Events
Science-Inspired Mixology Events
The Science of Cocktails Event Supports Student Field-Trips
<
30
Animal Protection Campaigns
Animal Protection Campaigns
The Elephant Crisis Fund Seeks to End the Ivory Crisis
<
29
Vinyl Art Charity Exhibitions
Vinyl Art Charity Exhibitions
Secret 7" Invites over 700 Creatives to Design Unique Record Sleeves
<
28
Confrontational Bridal Booths
Confrontational Bridal Booths
Interval House's The Broken Bride Registry Confronts Domestic Abuse
<
27
One-of-a-Kind Candy Dispensers
One-of-a-Kind Candy Dispensers
The Royal Wedding is Being Commemorated with Unique PEZ Dispensers
<
26
Bright Organic Kid Collections
Bright Organic Kid Collections
Hanna Andersson's Organic Children's Clothes are Playfully Printed
<
25
Pride-Supporting Graphic Tees
Pride-Supporting Graphic Tees
Bianca Chandôn Shows Support with the New Grateful Pride Line
<
24
Anti-Plastic Rum Bottles
Anti-Plastic Rum Bottles
The Ceramic Kraken 'Salvage' Special-Edition Rum Fights Plastic Waste
<
23
Extravagant Gold Dog Jackets
Extravagant Gold Dog Jackets
Doggy Armour Created the World's Most Expensive Dog Jacket
<
22
Charitable Credit Card Campaigns
Charitable Credit Card Campaigns
Mastercard's Start Something Priceless Campaign Focuses on Giving
<
21
Cause-Oriented Upcycled Shirts
Cause-Oriented Upcycled Shirts
The North Face & National Geographic Collab Boasts Sustainable Tees
<
20
Mental Wellness Pop-Ups
Mental Wellness Pop-Ups
'The Bakery' by Lidl Supports Discussions on Mental Health
<
19
Fashion-Forward Ethical Abaca Bags
Fashion-Forward Ethical Abaca Bags
Abacá Celebrates Tradition with an Adorable and Modern Flair
<
18
Vibrantly Patterned Rug Designs
Vibrantly Patterned Rug Designs
Joe Doucet's Transcendence Rug Collection Supports Equality
<
17
Gender-Neutral Awareness Sweaters
Gender-Neutral Awareness Sweaters
Claude & Co's Slogan Sweaters Donate to Meningitis Research
<
16
Bathroom Tissue Haute Couture
Bathroom Tissue Haute Couture
The Cashmere Collection is in Honor of Breast Cancer Awareness Month
<
15
Women-Empowering Kid's Shirts
Women-Empowering Kid's Shirts
KIDBOX x TO THE MARKET's T-Shirt Celebrates Women's History Month
<
14
Hand-Painted Tribute Sneakers
Hand-Painted Tribute Sneakers
MR. BRAINWASH Honors the Late DJ AM With a Range of Sneakers
<
13
Festive Grooming Pop-Ups
Festive Grooming Pop-Ups
Benefit Cosmetics' 'Jingle Brow Express' Provides Last-Minute Services
<
12
Honest Hawaiian Shirt Prints
Honest Hawaiian Shirt Prints
The Parley for the Oceans x Adolfo Correa Collab Builds On Pollution
<
11
Kid-Targeted Personalized Clothing Boxes
Kid-Targeted Personalized Clothing Boxes
KidBox Boasts Stylish and Affordable Back-to-School Kits
<
10
Politically Charged T-Shirts
Politically Charged T-Shirts
Supreme's '18 & Stromy' Collection Commemorates Women
<
9
Soccer-Inspired Couture Fashion
Soccer-Inspired Couture Fashion
YOOX Collaborates with Designers on Casual and Sporty Silhouettes
<
8
Disney-Inspired LGBTQ Collections
Disney-Inspired LGBTQ Collections
Disney Launches Its First Colorful LGBTQ-Supporting Merchandise
<
7
Plant-Based Pop-Up Restaurants
Plant-Based Pop-Up Restaurants
Becel Opened a Pop-Up Eatery Made Entirely from Plants
<
6
Charitable Whimsical Stationery Brands
Charitable Whimsical Stationery Brands
Yoobi Channels the Childhood Spirit with Color & Creativity
<
5
Co-Branded Cause Apparel
Co-Branded Cause Apparel
Alexander Wang x Trojan Celebrates Pride Month Fashion & Health
<
4
Miami Fashion Pop-Up Shops
Miami Fashion Pop-Up Shops
Madhappy Opens a Temporary Space in Conjunction with Art Basel 2018
<
3
Strikingly Icy Lookbook Photography
Strikingly Icy Lookbook Photography
The Highsnobiety x THE ARRIVALS Collab Was Shot in Iceland
<
2
Coral-Shaped Sculptural Jewelry
Coral-Shaped Sculptural Jewelry
Cheryl Eve Acosta Draws Inspiration from the Circle of Life
<
1
Affordable Electric Toothbrushes
Affordable Electric Toothbrushes
Brüush Boasts a High Tech Aesthetic with Multiple Cleaning Modes
<