United Way works in collaboration with Pantone and Peace Collective on the new Local Love merchandise collection created to bring awareness to global issues. United Way and Pantone have previously joined forces in making matters 'Unignorable' by developing what they call the "most unignorable color in the world." The series of merchandise boast the vibrant Unignorable hue, featuring a t-shirt, and the limited edition phone case and lunch bag.
The phone case is suitable for iPhone 7s, iPhone 10s, and the S8 android phone -- it is designed to highlight the issue of social isolation, whether it is physical or mental loneliness. United Way offers over 2,800 programs that are developed to bring a sense of community and belonging. The bright lunch bag is designed to represent world hunger, as United Way creates services to prevent the issue across Canada.
Key Themes Behind This Trend
- Color-centric Merchandise Collections
- The collaboration between United Way, Pantone, and Peace Collective highlights the potential for creating awareness and driving social impact through vibrant merchandise collections.
- Unignorable Branding
- The use of the "most unignorable color in the world" showcases the potential for brands to create memorable and attention-grabbing campaigns that raise awareness for important global issues.
- Promoting Social Causes Through Everyday Items
- The Local Love merchandise collection demonstrates the trend of using everyday items like t-shirts, phone cases, and lunch bags as platforms for spreading awareness and supporting social causes.
Where This Applies
- Nonprofit Organizations
- Nonprofit organizations can explore the opportunity of collaborating with designers and brands to create merchandise collections that promote their causes and amplify their message.
- Fashion and Apparel
- The fashion and apparel industry has the potential to integrate socially conscious messaging through color-centric collections, creating impactful designs that resonate with consumers.
- Tech Accessories
- The tech industry can leverage merchandise collections, such as phone cases, to raise awareness for social issues and contribute to meaningful causes.
