Disney Launches Its First Colorful LGBTQ-Supporting Merchandise

 - May 16, 2018
References: shopdisney & designtaxi
In celebration of Pride Week, Disney debuts a rainbow-nuanced LGBTQ collection, and as a result, the brand connected with a portion of its fan base that was previously untapped. The merchandise line features a color-splash tank top with the slogan 'LOVE,' a water bottle, a fanny pack, a t-shirt, a hat, sunglasses and pins. The LGBTQ collection is dubbed 'The Rainbow Mickey' and for it, Disney has designed a minimalist logo -- a rainbow-colored outline of its popular cartoon mouse.

In addition, the mass media company promised to donate 10% of each online sale between the dates of May 14th and June 30th to GLSEN -- a not-for-profit organization that supports the drive for LGBTQ-inclusive school systems.