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Philanthropy can often be overshadowed by the allure of more modern and glamorous media elements, prompting a shift toward more contemporary initiatives. Showcasing how social awareness is evolving to make use of online engagement and digital tactics, Trend Hunter’s charity category is demonstrating a whole new set of techniques that brands are using to express messages of social good.
Charitable Gaming Skins
Charitable Gaming Skins
League of Legends is Donating 100% of Proceeds from Dawnbringer Karma
League of Legend’s 1,000th skin — the Dawnbringer Karma, and other related items were launched for a good cause. Players were able to opt-in for this philanthropic opportunity between... MORE
Social Good Gaming Tournaments
Social Good Gaming Tournaments
The Sony Foundation & ESL Debut a Call of Duty Gaming Charity Event
Thanks to impressive skills and dedication, as well as a sizable community pull, eSports gaming charity events have proved to be an accessible and successful way of raising funds for social good. In... MORE
Mission-Driven Oat Milk Chocolates
Mission-Driven Oat Milk Chocolates
Endangered Species Chocolate's New Bars are Made with Real Oats
Endangered Species Chocolate is passionate about creating products that help to support conservation efforts for endangered species and habitats—and its newest invention is a line of Endangered... MORE
Charitable Limited Edition T-Shirts
Charitable Limited Edition T-Shirts
Bungie's Fundraising T-Shirt is Designed for Australia
In light of the devastating bushfires in Australia, many companies are launching their own charitable campaigns—and video game developer Bungie is boasting a fundraising t-shirt for a limited... MORE
Fast Food-Branded Keychains
Fast Food-Branded Keychains
Wendy's is Selling Frosty Key Tags for a Good Cause
Fans of Wendy’s iconic Frosty drink can now wear their fandom on their keyring with the chain’s new Frosty Key Tags. Not only are the keyrings a fun accessory, but they also help support... MORE
Charitable Artist-Inspired Holiday T-Shirts
Charitable Artist-Inspired Holiday T-Shirts
NOAH's Keith Haring Holiday Tee is for a Good Cause
With the holidays fast approaching, this Keith Haring holiday tee hits the market. Sure to be a popular product, the tee is meant to gather funding for a good cause. The design references New York... MORE
Charitable Vodka Holiday Sweaters
Charitable Vodka Holiday Sweaters
Nütrl Vodka Launched a Line of Ugly Holiday Sweaters and More
This holiday season, Nütrl Vodka is giving back with its line of limited-edition ugly holiday sweaters, onesies, and mittens. All of the proceeds of these purchases will be donated to the Covenant... MORE
Toronto Shelter Bus Initiatives
Toronto Shelter Bus Initiatives
The Shelter Bus for the Homeless Offers 20 Beds, Bathrooms & More
In an effort to protect those vulnerable in the harsh Canadian winter, the Ahmadiyya Muslim Youth Association partnered with Humanity First to launch the Shelter Bus initiative. The Ahmadiyya Muslim... MORE
Lighthearted Altruism
Campaigns focused on inclusiveness take on a more casual tone
Trend - Brands and organizations looking to signify a commitment to diversity are doing so with marketing campaigns that have an unexpectedly light and sometimes even sarcastic tone to them. This stands in stark contrast to the typically serious and emotion-driven style that's come to be characteristic of this content.
Workshop Question - What are some ways your brand could approach a serious topic with a respectful but radically honest approach?
Eco-Conscious Baby Brands
Eco-Conscious Baby Brands
Eco Totz Boasts a Range of Grooming Products, Toys, Apparel & More
Eco Totz is a brand that puts emphasis on sustainability, more so than others in the market. Its range places emphasis on organic materials that are also affordable, with “seasonal and regular... MORE
Philanthropic Livestream Platforms
Philanthropic Livestream Platforms
The St. Jude PLAY LIVE Receives Funding from Gamers Like DrLupo
St. Jude PLAY LIVE is a great example of how the philanthropic livestream is gaining traction among gaming communities. Benjamin “DrLupo” Lupo, who is a streamer with over 3.6 million Twitch... MORE
Charitable One-Week Gaming Bundles
Charitable One-Week Gaming Bundles
This Limited Edition Humble Bundle Will Go Towards Australia
Brands are launching limited edition products and initiatives to fundraise for the Australian bushfires and one such example is this Humble Bundle. This is a collection of 25 PC games that are... MORE
Charitable Tournament Partnerships
Charitable Tournament Partnerships
The Overwatch Twitch Rivals Charity Competition Gains Support
The Twitch Rivals event series is an eSports tournament that invites Twitch streamers and former pro players to test their skills against one another. In one of its more recent manifestations, the... MORE
Fundraising Gaming Tournaments
Fundraising Gaming Tournaments
UCI Hosted Super Smash Bros Ultimate Tournament for Giving Tuesday
On December 3rd, 2019, a Super Smash Bros Ultimate Tournament was held for charitable reasons. The event was hosted by the University of California Irvine (UCI) in honor of Giving Tuesday — a... MORE
Wellness-Supporting Gaming Partnerships
Wellness-Supporting Gaming Partnerships
Hitmarker & Gamer Advantage Work Together for Gamer Health
There is a new gaming partnership between Hitmarker — a UK-based eSports job platform, and Gamer Advantage, which identifies itself as a “gaming wellness company.” Gamer Advantage... MORE
Charitable Week-Long Stream Events
Charitable Week-Long Stream Events
Awesome Games Done Quick Breaks Its Fundraising Record
Awesome Games Done Quick (AGDQ) is a video game speedrun marathon that is held in the United States on a semi-annual basis. The event raises money for charity and in its most recent installment, it... MORE
Charitable Beauty Endorsements
Charitable Beauty Endorsements
Lena Headey Was Named a Global Ambassador for Haircuts4Homeless
Lena Headey, the actress best known for her role in as Cersei Lannister on the cult television series Game of Thrones, was recently named as the Global Ambassador for charity Haircuts4Homeless. As... MORE
play_circle_filled Provocative Gender Inequality Ads
Provocative Gender Inequality Ads
Plan International Debuted the Powerful 'Girls First' Campaign
A powerful video by Plan International shows the life-threatening impacts of living in a world designed for men. This provocative video underscores the tangible ways women and girls’ lives are... MORE
Dog-Inspired Alphabet Drawings
Dog-Inspired Alphabet Drawings
‘An Alphabet of Dogs’ by Cielle Graham is Intricate
Cielle Graham – a “French New Zealand” illustrator, debuts a book of alphabet drawings that are inspired by dogs. The publication is called ‘An Alphabet of Dogs’ and it features... MORE
play_circle_filled Climate-Awareness Festive Ads
Climate-Awareness Festive Ads
Red Cross' Burnt Christmas Tree Pays Tribute to Fires in Australia
This Christmas, Red Cross wants to highlight the terrible bush fires in Australia with the new provocative Burnt Christmas Tree. This tree was crafted from burnt limbs and items collected from fire-... MORE
Virtual Gifting Pop-Ups
Virtual Gifting Pop-Ups
Action for Children's Gifting Store Helps People Easily Make Donations
For this year’s holiday season, Action for Children created a pop-up gifting store with a winter wonderland theme that helps people make donations for Christmas. Inside the pop-up, people are... MORE
Charitable Library-Onspired Lines
Charitable Library-Onspired Lines
The Toronto Public Library Foundation Boasts Branded Products
The Toronto Public Library Foundation calls attention to its line of branded products. The proceeds of this collection go toward supporting the operation and various community programs that are led... MORE
Charitable Wardrobe Giveaways
Charitable Wardrobe Giveaways
Karlie Kloss & StockX Partner to Raise Money for Kode with Klossy
A charitable wardrobe giveaway is initiated in collaboration between sneaker marketplace StockX and renowned American fashion supermodel and entrepreneur Karlie Kloss. The initiative will allow... MORE
Gamer-Friendly Fundraising Platforms
Gamer-Friendly Fundraising Platforms
Streamlabs Solves a Problem in Livestream Fundraising
Livestream fundraising has become quite popular in the gaming community and many users with a sizable following engage in charitable initiatives that support different not-for-profits — from... MORE
Spin-Friendly Sunglasses
Spin-Friendly Sunglasses
Jimmy Fallon & Warby Parker Develop Classic Sunglasses with a Twist
Contemporary eyewear label and TV personality Jimmy Fallon enter a collaboration together to create a pair of classic sunglasses with a twist. The design is informed by a personal habit of the famed... MORE