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Philanthropy can often be overshadowed by the allure of more modern and glamorous media elements, prompting a shift toward more contemporary initiatives. Showcasing how social awareness is evolving to make use of online engagement and digital tactics, Trend Hunter’s charity category is demonstrating a whole new set of techniques that brands are using to express messages of social good.
Toronto-Based Community Fridges
Toronto-Based Community Fridges
Community Fridges Toronto Brings Neighbourhoods Together
The concept of community fridges is gaining popularity in large urban centers like Toronto. A great example of this is Community Fridges Toronto (who go by the name of @cf___to on Instagram).... MORE
Celebratory Beer Pack Programs
Celebratory Beer Pack Programs
The Give Back 12-Pack Helps Latino Communities Celebrate Nochebuena
Recognizing that the pandemic has disproportionately affected the Latino community, Miller Lite created the Give Back 12-Pack program to give away $50,000 worth of food and beer, plus an additional $... MORE
Crumpet-Shaped Slippers
Crumpet-Shaped Slippers
Warburtons' Cozy Food Slippers Help to Prevent Food Poverty in the UK
Warburtons created a novelty pair of food slippers for this holiday season and they take inspiration from crumpets. All sale proceeds from the sold out slippers are being donated to Fareshare, the UK MORE
Veteran-Supporting Gins
Veteran-Supporting Gins
The Royal British Legion Poppy Gin will be Available Year-Round
The Royal British Legion Poppy Gin has been created by Burleighs Gin as a Remembrance Day-themed spirit that will help to support veterans year-round and offer consumers a high-quality product to... MORE
Queer Space-Supporting Fundraisers
Queer Space-Supporting Fundraisers
The Lesbian Bar Project Helps to Keep US Bars Afloat
As American LGBT magazine Them reports, there are just “15 known lesbian-centric bars left standing across the entire United States”—which has prompted the Lesbian Bar Project to take... MORE
Non-Profit Voter-Feeding Initiatives
Non-Profit Voter-Feeding Initiatives
Feed the Polls is Giving Free Meals to Voters on Election Day
Feed the Polls, “the non-profit initiative launched by restaurant discovery platforms, The Infatuation and Zagat, in partnership with The Migrant Kitchen,” is providing over 30,000 free... MORE
Contactless Donation Boxes
Contactless Donation Boxes
The Tap-Enabled Pay Tribute Boxes Support the National Poppy Campaign
Every year, The Royal Canadian Legion runs a National Poppy Campaign with thousands of volunteers and the 2020 campaign is being adjusted to support COVID-19 protocols with masks and contactless... MORE
Convenience Store Food Security Campaigns
Convenience Store Food Security Campaigns
Tara's Londis is Giving Away Lunch to Children in Need
Tara’s Londis, a convenience store in High Wycombe, Buckinghamshire, is providing free lunch for school children accompanied by a parent, including a sandwich, drink, and snack. The initiative... MORE
Convenience Support
Convenience retailers offer free meals to support local school children
Trend - Convenience retailers in Britain are showing their commitment to communities by stepping in to provide free school meals for local school children in need amid the holiday season. The initiative has grown nationwide, with many of these businesses registering on a dedicated online map to be more accessible for parents in need.
Workshop Question - How can your brand leverage a sense of community and support its consumers amid difficult times?
UK-Based Mutual Aid Networks
UK-Based Mutual Aid Networks
Covid-19 Mutualaid UK Supports Those in NeedThrough Local Organizing
Mutual aid networks are becoming more common as the COVID-19 pandemic increases the number of people who are experiencing food insecurity. In the UK, this is being addressed by COVID-19 Mutual Aid... MORE
Charitable Farm-To-Table Initiatives
Charitable Farm-To-Table Initiatives
The Miller Farms Thankful Turkey Helps Those in Need
Miller Farms, a fourth-generation, community-driven business in Connecticut, recently launched a new initiative aimed to support families in need, called the ‘Thankful Turkey.’  For... MORE
Child Hunger Food Donations
Child Hunger Food Donations
Unicef is Funding Food Parcels for London-Residents Affected by COVID
In an effort to support those affected by the ongoing COVID-19 pandemic, Unicef is feeding hungry children across Southwark, south London. The agency stated that the pandemic is the most urgent... MORE
Charitable Food Truck Initiatives
Charitable Food Truck Initiatives
Indianapolis Trucks are Offering Food to the Homeless Community
Thanks to their flexibility and ability to move from place to place, charitable food trucks are a great way to connect with different communities and offer support if possible. A great example of... MORE
Grassroots Mutual Aid Funds
Grassroots Mutual Aid Funds
Servers Workers Coalition Offers Grocery Stipends and Rent Relief
Servers Workers Coalition is a grassroots Mutual Aid Fund and it was recently incorporated as a non-profit organization.  SWC, for short, works to support laid off hospitality workers... MORE
QSR-Branded Holiday Book Campaigns
QSR-Branded Holiday Book Campaigns
Costa Coffee Launched The Gift-A-Book Christmas Campaign
Costa Coffee, the popular UK-based coffee chain, is partnered with The Reading Agency charity to help spread holiday joy this season with the Gift-A-Book Christmas campaign. The pair are joining... MORE
Youth-Led Holiday Sneaker Drives
Youth-Led Holiday Sneaker Drives
The Kickback Connect Accepts Sneakers and Books for Kids in Need
Ahead of the holidays, the youth-led non-profit, Kickback Connect, is supporting underserved communities with a book and sneaker drive. The group is collecting these materials Monday to Friday from... MORE
Children's Hospital-Supporting Retail Campaigns
Children's Hospital-Supporting Retail Campaigns
Walmart is Encouraging Donations Over the Holidays
Walmart Canada is partnering with the Children’s Miracle Network to support children’s hospitals through its Spark a Miracle fundraising campaign this year, marking the pair’s... MORE
Farm-Connected Burrito Promotions
Farm-Connected Burrito Promotions
Chipotle and Farmlink are Teaming Up to Raise Awareness
Chipotle and Farmlink are teaming up to raise awareness for the grassroots organization. Farmlink is a student-run organization that connects farms with food banks to help provide meals for those... MORE
Artist-Backed Typhoon Relief
Artist-Backed Typhoon Relief
Tulong Tulong is a Toronto-based Fundraiser Initiative
In light of the devasting three typhoons that recently hit the Philippines, Toronto creatives got together to launch Tulong Tulong, an online store raising funds for typhoon relief. The platform is... MORE
Refugee-Supporting Holiday Gifts
Refugee-Supporting Holiday Gifts
Choose Love Offers Products and Services Designed for Refugees
One organization that is setting itself apart this holiday season is Choose Love, an organization that sells products and services designed to support refugees across the world, offering a gifting... MORE
Virtual Coat Drives
Virtual Coat Drives
The No Cold Shoulder Donation Mailer Bag is Resealable & Biodegradable
Outerwear brand Nobis is launching the No Cold Shoulder campaign in November to upcycle gently worn winter jackets and make sure that Canadians in need get appropriate gear to keep them warm this... MORE
Branded Free Kids Lunches
Branded Free Kids Lunches
Sweet Treats & Party Favours is Giving Students Lunch Over the Holidays
In light of a recent political move that meant school children in need will not receive free lunches over the half-term holiday week in the UK, Sweet Treats & Party Favours is supporting its... MORE
Children's Lunch Donations
Children's Lunch Donations
Nisa Local (Whitehills) is Giving Students Free Lunch This Week
In light of recent news that school lunch vouchers will be cut during the half-term week, Nisa Local (Whitehills) convenience store is helping feed school students in need with its new free lunch... MORE
Anti-Bullying Kind Sweaters
Anti-Bullying Kind Sweaters
The Kind Campaign Helps Raise Awareness About Bullying
Kind Campaign, the anti-bullying organization founded by Lauren Paul (wife of actor Aaron Paul) and Molly Thompson, recently launched a kindness-promoting sweatshirt, adorned with the message ‘... MORE
Child Welfare-Supporting Footwear
Child Welfare-Supporting Footwear
City Shred and George Sully Joined for a Charitable Release
City Shred, a group fitness company that also offers its effective community-based workouts in a virtual format, has joined with George Sully, shoe designer and Founder of Black Designers of Canada,... MORE