Charity Trends

Philanthropy can often be overshadowed by the allure of more modern and glamorous media elements, prompting a shift toward more contemporary initiatives. Showcasing how social awareness is evolving to make use of online engagement and digital tactics, Trend Hunter’s charity category is demonstrating a whole new set of techniques that brands are using to express messages of social good.

TOP 2 WEEKMONTH2 MONTHS

#1: Spelling-Error Campaigns

Jimmy Dean's Breakfast Ads Help Child Literacy with Misspelling Scramble FULL ARTICLE

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Pride Skincare Pop-Ups

Kiehl's Celebrates Pride Month with a Pop-up Event at Stackt Market

Tortoise-Saving Glasses Capsules

GlassesUSA.com Launches Exclusive 'Save The Tortoise Collection'

In a unique bid to celebrate World Turtle Day 2023 on May 23rd and raise awareness for tortoises facing extinction, GlassesUSA.com, the leading online eyewear retailer, has announced its limited... MORE

Insurance Brand Beers

Pet Insurance Company Fetch Created Fetch Pale Ale to Support a Non-Profit

Pet insurance provider Fetch launched a limited-edition craft beer in partnership with Torch & Crown Brewing Company, and the sales of Fetch Pale Ale will help to support Project Street Vet.... MORE

10 Charitable Mother's Day Gifts

From Patterned Cultural Crockery to Eco-Conscious Gin Brands

Charitable Mother’s Day gifts are a great way to appreciate the person you care about while giving back to the community or the planet. There are many options for charitable gifts on the market MORE

Charitable Limited-Edition Leggings

Splits59 & The Goods Mart Create the "Do Good" Leggings

The Goods Mart, a better-for-you and socially conscious neighborhood convenience store in New York, and the workout and yoga apparel brand Splits59 released a pair of limited-edition leggings to... MORE

Solar-Powered Water Purifiers

The Stil Water Purifier Leverages the Sun's Energy

Stil™, a low-cost domestic device, has revolutionized the purification of unclean water into safe drinking water using the sun’s energy. In developing countries, unclean water has become the... MORE

Indigenous Community-Supporting Campaigns

Lush Debuts Land Defenders, Water Protectors

Land Defenders, Water Protectors is the name of a new campaign by Lush Fresh Handmade Cosmetics. Organized and launched in partnership with Indigenous Peoples Rights International (IPRI) and The... MORE

Charitable Zero-Waste Meals

Good Food Project Turns Excess Food into Meals for the Food Insecure

Part of the Pittsburgh-based food recovery organization 412 Food Rescue, the Good Food Project efficiently flips donations into meals for the food insecure. The chefs at the food recovery kitchen... MORE

Web3 Empowerment

Organizations make Web3 more inclusive for Hispanic & Latin American populations

Trend - Organizations are launching new Web3 campaigns, tools, courses, and products that are specifically geared toward Hispanic and Latin American populations. The majority of these initiatives have been founded in an effort to make Web3 more accessible and inclusive for both these groups.

Workshop Question - How could your brand make its products or services more accessible and inclusive for all racial and ethnic groups?

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