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Charity

Philanthropy can often be overshadowed by the allure of more modern and glamorous media elements, prompting a shift toward more contemporary initiatives. Showcasing how social awareness is evolving to make use of online engagement and digital tactics, Trend Hunter’s charity category is demonstrating a whole new set of techniques that brands are using to express messages of social good.
Ideas
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Insights
Wildlife Education Chocolate Treats
Wildlife Education Chocolate Treats
Kinder Joy National Park Foundation Eggs are Limited-Edition
The Kinder Joy National Park Foundation eggs are arriving as part of a limited-edition collaboration between the two brands that will provide young consumers with a way to learn about different... MORE
Holiday Watercolor-Paint Sets
Holiday Watercolor-Paint Sets
The Viviva Holiday Collection Has Compact Water-Colour Art Sets
For those looking for a gift for the artist in your life, the ‘Viviva Holiday Collection’ is an excellent option. The Viviva Holiday collection contains five different gift set options —... MORE
Handmade Ghanaian Rugs
Handmade Ghanaian Rugs
Little Proba and the Toni Garrn Foundation Collaborated with Girls in Ghana
In an effort to empower women worldwide and help to close the gender gap in education, Little Proba has teamed up with the Toni Garrn Foundation to create a series of striking rugs. Little Proba is... MORE
Data-Driven Charity NFTs
Data-Driven Charity NFTs
UNICEF is Marking Its 75th Anniversary with Patchwork Kingdoms NFTs
Patchwork Kingdoms, the UN’s largest-ever NFT collection is launching to mark the 75th anniversary of UNICEF and the sales of these digital assets will help to raise funds to connect a million... MORE
Charitable Camping Dishware
Charitable Camping Dishware
The Tour the Parks Enamelware Dish Set is Perfect for Any Camping Trip
Parks Project is known for its camping equipment and has recently released the ‘Tour the Parks Enamelware Dish Set.’ The collection includes two enamel plates, two enamel bowls, and two... MORE
Confectionary-Inspired Chalks
Confectionary-Inspired Chalks
Kids Can Decorate the Streets Using Sparkling Macaron Sidewalk Chalk
The ‘Sparkling Macaron Sidewalk Chalk’ gives regular chalk a fun upgrade. The six chalk pieces are shaped and packaged to look like the macarons you would buy from the store. The chalks... MORE
Humanely-Raised Organic Pet Foods
Humanely-Raised Organic Pet Foods
The Grateful Pet Provides Healthy Cooked and Raw Foods for Pets
Originally launched in 2017 as ‘The Grateful Dog,’ this company has rebranded to ‘The Grateful Pet’ in 2021 to reflect its new inclusion of cat foods. Pet foods from this... MORE
Charitable Digital Auctions
Charitable Digital Auctions
McDonald's is Hosting an Auction of Virtual Collectibles for Charity
McDonald’s is fundraising for its in-house charity, Ronald McDonald House Charity, in Sweden through the use of a digital auction. This auction will be held on the ‘Auktionsverk’... MORE
Morning CBD
Cannabis brands release CBD products intended for morning use
Trend - Cannabis brands are increasingly touting cannabis as something that can benefit people's lifestyles, and this now includes the incorporation of CBD into customers morning routines. These products are now being offered in everything from coffees to supplements that are meant to be consumed in the morning.
Workshop Question - How is your brand expanding its product lines to better integrate into customers' routines?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
play_circle_filled Horse-Supporting NFTs
Horse-Supporting NFTs
VisitLex Has Launched a Collection of Horse NFTs in a New Humorous Campaign
Lexington, Kentucky, one of the leaders in world-class thoroughbred horses, has launched a charitable initiative involving a collection of horse NFTs. The ‘Non Fungible Thoroughbreds’... MORE
Charitable Tote Bags
Charitable Tote Bags
Matthew Gray Gubler and Make-A-Wish Foundation Debuts 'Tote on a Tote' Totes
Matthew Gray Gubler has released a Limited-Edition ‘Tote on a Tote’ tote bag. Every tote sold goes towards granting wishes for the Make-A-Wish Foundation. Matthew Gray Gubler is an... MORE
Charity-Focused Gaming Events
Charity-Focused Gaming Events
'Awesome Games Done Quick' Has Raised $3.4 Million for Charity
Awesome Games Done Quick (AGDQ) is a charity-focused ‘speedrunning’ event where gamers can register to play a game on-stream to receive donations for charity. Speedrunning is the process... MORE
Parks-Themed Wrapping Paper
Parks-Themed Wrapping Paper
Parks Project Wrapping Paper Supports Nature Preservation and Parks
This holiday season, nature lovers will be happy to know that Parks Project wrapping paper is available in two styles: the ‘Park Lover Wrapping Paper 2 Pack’ and the ‘Iconic Parks Wrapping... MORE
Social Good Lotteries
Social Good Lotteries
The National Lottery Supports Good Causes with Its National Lottery Projects
The National Lottery says that it “exist[s] to change lives” with its National Lottery Projects. Initially launched in 1994, the National Lottery has expanded to ‘Lotto,’ &#... MORE
Charitable Sports Car Auctions
Charitable Sports Car Auctions
Chevrolet is Auctioning Its First 2023 Corvette Z06 to Fundraise
Chevrolet has announced that it will auction off its first-produced Corvette Z06 for consumers. This auction will take place on January 29th at Barrett-Jackson’s annual Scottsdale sale. The... MORE
Animal Equity Beauty Campaigns
Animal Equity Beauty Campaigns
Skin Proud Launched the 'Cowfunding' Campaign to Support Animals
The Cowfunding campaign by Skin Proud was recently launched to raise money for the Animal Equality Charity. Skin Proud is a cruelty-free skincare brand that aims to reduce the suffering of animals... MORE
Patriotism-Promoting Amber Lagers
Patriotism-Promoting Amber Lagers
This Beer Pays Tribute to Military Veterans From Colorado
Colorado-based Old 121 Brewhouse has launched a brand new amber lager that is designed to provide a consistently satisfying easy-drinking experience whilst also providing an opportunity for beer... MORE
Charitable Live-Marketing Campaigns
Charitable Live-Marketing Campaigns
Interac Has Debuted Living Billboards as Part of Its Campaign
‘Interac,’ the immensely popular financial service brand, has launched a set of ‘living billboards’ across Canada as part of its ‘HolidayLife’ advertising campaign.... MORE
play_circle_filled Bakery Donation Campaigns
Bakery Donation Campaigns
Panera's Day-End Dough-Nation Program Serves Over 3,500 Non-Profits
Panera’s Day-End Dough-Nation program serves over 3,500 non-profit organizations. At the end of every night, each Panera bakery-cafe rounds up onsold baked goods, including bread and pastries,... MORE
play_circle_filled Drive Through Holiday Activities
Drive Through Holiday Activities
Experience the Holiday Fun at the Snow Magic Drive Thru Exhibit
‘Drive Thru Fun Co.’s Snow Magic’ art exhibit is fun for the whole family. The immersive art experience is a wonderland of creatures, caverns, sights, and lights. Viewers drive through and... MORE
Charitable Holiday Coffees
Charitable Holiday Coffees
McCafé is Donating One Dollar From Every Coffee to RMHC Canada
The RMHC Canada (Ronald McDonald House of Charities) is receiving one dollar from every McCafé purchase sold between December 2nd and December 29th. As the holidays approach, celebrations and... MORE
Thermochromic Color-Changing Timepieces
Thermochromic Color-Changing Timepieces
Time to Talk was Created with Men's Mental Health in Mind
Time to Talk is a color-changing timepiece created by Triwa in collaboration with Mind, a Swedish non-profit mental health advocacy organization. The wristwatch mimics the popular mood ring... MORE
Charitable Holiday Bears
Charitable Holiday Bears
The Holt Renfrew Holiday Bear 2021 Helps Make Wishes Come True
Consumers can give a gift that gives more with ‘Holt Renfrew Holiday Bear 2021.’ For every purchase of the holiday bear, $5 from the purchase will be donated to Make-A-Wish Canada to... MORE
Charitable Vegan Coconut Spreads
Charitable Vegan Coconut Spreads
KOKADA Has Recently Formed a Partnership with SERVE Sri Lanka
KOKADA is a locally owned and produced coconut-based spread that is vegan and nut-free. The spreads come in two flavors: the original and brownie. Both are made from less than five ingredients, most... MORE
Insulated Unisex Sweaters
Insulated Unisex Sweaters
'MEC' and 'Polartec' Have Released a Warm Fleece Pullover for the Winter
The ‘MEC ‘82 Polar Fleece Pullover’ is the product of combining MEC’s iconic style of apparel with Polartec’s innovative insulating technology. The fleece used in this... MORE