Brands are using social activism to drive consumer loyalty programs
Trend - Brands are integrating activism and charitable actions directly into business models and consumer loyalty programs. This helps consumers directly influence the amount of charitability from a business, making activist consumers more likely to frequently engage in these brands over others.
Insight - Voting with the dollar is a popular concept in North America. Consumers value brands that are transparent, authentic, and have a positive impact on the world. Some interact exclusively with these brands, while others prefer to do so when possible. Of the brands that engage in charity work, consumers prefer those that demonstrate their values with tangible actions. These consumers are more loyal to brands that integrate activism directly into the core business model.
Insight - Voting with the dollar is a popular concept in North America. Consumers value brands that are transparent, authentic, and have a positive impact on the world. Some interact exclusively with these brands, while others prefer to do so when possible. Of the brands that engage in charity work, consumers prefer those that demonstrate their values with tangible actions. These consumers are more loyal to brands that integrate activism directly into the core business model.
Workshop Question - How can your brand integrate activism and charitable actions into your consumer loyalty program to drive customer loyalty and differentiate from competitors?
Trend Themes
1. Activism-integrated Loyalty Programs - Brands are integrating activism and charitable actions directly into business models and consumer loyalty programs.
2. Transparency and Authenticity - Consumers value brands that are transparent, authentic, and have a positive impact on the world.
3. Mission-driven Loyalty - Consumers are more loyal to brands that integrate activism directly into the core business model and demonstrate their values with tangible actions.
Industry Implications
1. Cosmetics - Brands in the cosmetics industry can integrate activism and charitable actions into their loyalty programs, attracting consumers who value transparency and authentic brands.
2. Food and Beverage - Food and beverage companies can adopt mission-driven loyalty programs that align with their values and demonstrate their positive impact on society.
3. Fashion and Apparel - Fashion and apparel brands can implement loyalty programs that not only offer rewards but also support social and environmental initiatives, appealing to consumers who are influenced by mission-driven loyalty.
4 Featured, 34 Examples:
27,146 Total Clicks
Date Range:
Aug 23 — Aug 23
Trending:
This Year and Mild
Consumer Insight Topics:
