Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Waffle
Towel
Brands are launching towels with woven waffle patterns for ease of use.
3.7
Trend score
Trend
What is the Waffle Towel trend?
Waffle Towel: Brands are creating towels woven with a waffle-like pattern. These towels dry faster, are more absorbent, and are naturally antibiotic when compared to traditional towels. Towels styled like this are also less prone to mold or unwanted scents due to the aerated design.
Insight
The consumer insight behind the Waffle Towel trend
With rising water and energy costs in many regions, consumers are becoming more conscious of how often each textile must be cleaned to remain sanitary. These consumers are drawn to products that stay fresher for longer, effectively saving time and money on cleaning. One such area of concern is the bathroom, where people often leave the same towel for hand-drying for long periods. These consumers are investing in waffle-woven towels for their antibacterial and fast-drying traits.
Trend themes
Themes within the Waffle Towel trend
Three behaviours holding the trend together01
Waffle Woven Towels
Brands are creating towels woven with a waffle-like pattern to provide faster drying and increased absorbency.
02
Ethical Self-Care Accessories
Companies like GlobeIn are offering handmade self-care accessories that are ethically sourced, creating opportunities for consumers to prioritize sustainability in their self-care routine.
03
Bamboo Towels
The use of bamboo as a material for towels, such as the Casacru Bamboo Towels, provides a hygienic and eco-friendly alternative to traditional towels, offering quick drying and antibacterial properties.
Industry implications
What the Waffle Towel trend means for industry
Where the trend changes the playbookFor
Home Textiles
The trend of waffle-woven towels and other innovative textile designs is disrupting the home textiles industry, with brands introducing new patterns and materials for improved functionality.
For
Subscription Boxes
Companies like GlobeIn are catering to the growing demand for ethical, sustainable self-care products by offering subscription boxes filled with hand-made, fair trade-certified goods.
For
Sustainable Materials
The use of sustainable materials like bamboo in products such as towels is disrupting the traditional textiles industry and providing eco-conscious consumers with innovative and planet-friendly options.
Workshop question
How could your brand leverage new materials and designs to save consumers time on cleaning?
Trend signals
Trend signals for Waffle Towel
Trend score 3.7 out of 10, from popularity 45%, activity 49%, freshness 17%.
Popularity45%
Activity49%
Freshness17%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Waffle Towel trend
5 featured examples from Sep 27, 2021 to Jul 9, 2023CategoryEco
Handmade Self-Care Accessories
Globein Offers the Rejuvenate Box, Featuring Fair-Trade Goods
Hand-made self-care accessories are impacting the artisanal goods industry.
CategoryArt & Design
Odor-Free Waffle Textured Towels
The K-25 Bath Towel is Absorbent and Quick-Drying
Disruptive innovation opportunity: Explore new materials and manufacturing techniques to improve the performance and functionality of various home textile products.
CategoryEco
Waffle-Woven Bamboo Towels
The Casacru Bamboo Towels Offer Drying Like Never Before
Find ways to produce eco-friendly and hygienic textiles using bamboo fibers.
CategoryArt & Design
Ethereal Egyptian Cotton Towels
This Towel's Waffle-Knit Design Fosters Fast Drying & Low Weight
Manufacturers and designers of home textile products can explore opportunities in utilizing premium cotton varieties, such as Giza cotton, and low-twist yarn technologies like the…
CategoryFashion
Lightweight Quick-Dry Bathrobes
The K-25 Bathrobe is Made with a Waffle Knit Design
The home textiles industry has the opportunity to capitalize on the trend towards lightweight, quick-drying, and eco-friendly textiles for bedding, towels, and bathrobes.
