Ben's Best Blnz, launched by Ben & Jerry's co-founder Ben Cohen, is a cannabis brand that's devoted to "[investing] back into communities deeply harmed by the war on drugs." This company shares the activist spirit of the Ben & Jerry's brand and as part of its mission, the brand donates 100% of its profits to the Black cannabis community and groups advocating for criminal justice reform.
Ben's Best Blnz cannabis company uses bold and colorful graphics fused with psychedelic influences from the 70s. Every ounce of the brand conveys its mission-driven purpose, as seen in the packaging that includes quotes from famous African and African-Americans like Nelson Mandela and political activist Angela Davis. Ultimately, the brand aims to bring awareness to the disproportionate amount of Black people behind bars for cannabis-related offenses.
Why This Trend Is Growing
- Socially-responsible Cannabis Brands
- Opportunities for other cannabis brands to adopt mission-driven purposes and invest in communities impacted by drugs war.
- Activist-inspired Branding
- Opportunities for brands to get more creative with their graphics and use branding and packaging to convey their mission-driven purpose.
- Advocacy and Criminal Justice Reform
- Opportunities for other companies to focus on advocacy and social reform to address inequalities in the criminal justice system.
Industries Being Reshaped
- Cannabis Industry
- Other new or established cannabis brands that care about social responsibility and investing in communities impacted by drug war.
- Design Industry
- Graphic designers, packaging manufacturers, and creative agencies that can explore mission-driven and activist-inspired branding to help companies achieve their social goals.
- Social Justice and Advocacy Industry
- Organizations that are involved in advocacy and social reform can partner with companies to create a positive impact in society by addressing inequalities in the criminal justice system.
