'House of Wise,' the all-natural, ethically-sourced CBD brand based in the United States, has announced the 'Justice For All' campaign in celebration of the 4/20 unofficial holiday. As part of this campaign, House of Wise has teamed up with the 'Last Prisoner Project' to help secure freedom for individuals convicted of minor cannabis-related infractions.
The entities hope to change the public image surrounding cannabis as one that is more positive and beneficial, also opposed to the image of cannabis as a harmful drug. The founders of House of Wise, and many individuals orbiting these founders, frequently used cannabis for medical issues such as pain relief, anxiety reduction, and stress relief.
As part of the campaign, House of Wise released a limited-edition 'Justice For All CBD Gummy Sampler Box' that features artwork from Emily Eizen, an artist and cannabis activist.
Image Credit: House Of Wise
Why This Trend Is Growing
- CBD Brand Activism
- Opportunity for CBD brands to engage in social activism and cause marketing campaigns to increase brand loyalty.
- Cannabis Legalization Advocacy
- Opportunity for organizations to advocate for and support cannabis legalization, including criminal justice reform.
- Ethically-sourced Products
- Demand for ethically-sourced and socially responsible products creates opportunity for businesses to differentiate and appeal to conscious consumers.
Industries Being Reshaped
- CBD Products
- The CBD industry can engage in brand activism campaigns, such as House of Wise's 'Justice For All' campaign to build customer loyalty and support a cause.
- Cannabis Advocacy Organizations
- Cannabis advocacy organizations, like the 'Last Prisoner Project,' can partner with companies to promote their cause while also increasing awareness and support for their brand.
- Artistic and Creative Industries
- Partnerships between artistic and creative industries, like House of Wise's collaboration with artist Emily Eizen, can generate buzz and attract new customers to a brand.
