Ben & Jerry's Lights! Caramel! Action! Was Made with Ava DuVernay
Michael Hemsworth — December 8, 2022 — Lifestyle
The Ben & Jerry's Lights! Caramel! Action! ice cream has been unveiled as a new frozen dessert created in collaboration with director Ava DuVernay as a textural treat for consumers to enjoy next year.
The ice cream features a vanilla ice cream base that's blended with swirls of caramel and graham crackers, and dotted throughout with chocolate chip cookie dough hunks. The ice cream is positioned to launch in dairy and non-dairy options, and will see proceeds from the flavor benefiting the ARRAY Alliance non-profit organization. The ice cream will launch across the US starting in January 2023.
DuVernay commented on the new Ben & Jerry's Lights! Caramel! Action! ice cream saying, "I had the opportunity to work with food scientists to create a flavour with all the ingredients that I personally love for a cause close to my heart. Beyond being downright delicious, proceeds from Lights! Caramel! Action! will help ARRAY Alliance further its non-profit mission of inclusion and belonging in the film and TV industries.”
The ice cream features a vanilla ice cream base that's blended with swirls of caramel and graham crackers, and dotted throughout with chocolate chip cookie dough hunks. The ice cream is positioned to launch in dairy and non-dairy options, and will see proceeds from the flavor benefiting the ARRAY Alliance non-profit organization. The ice cream will launch across the US starting in January 2023.
DuVernay commented on the new Ben & Jerry's Lights! Caramel! Action! ice cream saying, "I had the opportunity to work with food scientists to create a flavour with all the ingredients that I personally love for a cause close to my heart. Beyond being downright delicious, proceeds from Lights! Caramel! Action! will help ARRAY Alliance further its non-profit mission of inclusion and belonging in the film and TV industries.”
Trend Themes
1. Collaborative Food Products - There is a growing trend of collaboration between food companies and other industries to create new and unique food products that appeal to consumers in different ways.
2. Socially Responsible Flavors - Increasingly, consumers are looking for food products that support social and environmental causes, creating opportunities to develop new flavors and brands that cater to these preferences.
3. Customized Flavor Development - As consumers continue to seek out unique and memorable experiences, there is an opportunity for food companies to develop custom flavors that are tailored to individual preferences.
Industry Implications
1. Food and Beverage Industry - Companies can leverage collaborations with individuals and organizations outside of the food and beverage industry to bring new flavors and products to market.
2. Film and TV Industry - Creating collaborative products with film and TV personalities and organizations can provide exposure to new audiences and help build brand awareness and loyalty.
3. Non-profit Industry - Developing socially responsible products and partnering with non-profit organizations can help food companies differentiate themselves in a crowded market and build a positive brand image.
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