Nostalgic Bakery-Inspired Ice Creams

These Ben & Jerry’s bakery ice creams are being added to the brand's product portfolio as a series of frozen treats that take on a baked good inspiration to satisfy cravings for sweet, nostalgic treats. The ice creams come in two options including Strawberry Doughnut-eee and Churrifically Churros-y, which are each inspired by their respective namesake baked good. The ice creams each incorporate five different elements that work together to achieve a taste and texture experience that's satisfying for frozen treat fans alike to try this winter.

UK Brand Manager Lucy McManus spoke on the new Ben & Jerry’s bakery ice creams explaining, "We’re thrilled to introduce two indulgent new ice creams from Ben & Jerry’s. The new tubs are focused on accelerating growth through innovation that levels up the Ben & Jerry’s globally-adored offering. Our consumer testing has told us that churros and doughnuts are particularly popular among a young audience and are top scoring on purchase intent, especially among 18–34-year-olds, so we are confident this launch will drive excitement among this demographic.”