Category
Tech
Automated Upkeep
6.4
Trend score
Trend
What is the Eco Coffee trend?
Eco Coffee: Coffee brands have focused their sustainability goals to the pods and coffee grounds themselves, but some brands are now making machines and brewers that are also eco-friendly. Brewers are being made with low-power functions, recycled (and recyclable) materials, and extended lifespans.
Insight
The consumer insight behind the Eco Coffee trend
As more consumers are introduced to convenient and effective eco-friendly alternatives to traditional products, they're more likely to value sustainability when searching for products they intend to use in the long term. Eco conscious consumers are looking for ways to steadily adopt a lifestyle that has minimal environmental impact--and seek out brands that make sustainable claims without asking consumers to change their habits and routines.
Trend themes
Themes within the Eco Coffee trend
Three behaviours holding the trend together01
Eco-friendly Coffee Machines
Coffee brands are making machines and brewers with low-power functions, recycled materials, and extended lifespans to appeal to eco-conscious consumers.
02
Smart and Connected Coffee Systems
Coffee machines like Nestlé's Dolce Gusto NEO are being designed with smart features, smartphone connectivity, and customization options to enhance the user experience.
03
Sustainable Single-use Capsule Solutions
Coffee machines such as the Lavazza A Modo Mio Tiny Eco are now capable of preparing premium coffee using compostable single-use capsules, providing an eco-friendly alternative for consumers.
Industry implications
What the Eco Coffee trend means for industry
Where the trend changes the playbookFor
Coffee Appliance Manufacturing
Coffee brands and manufacturers are focusing on developing eco-friendly machines and brewers with extended lifespans to appeal to environmentally conscious consumers.
For
Smart Home Technology
The integration of smart features, smartphone connectivity, and customization options in coffee machines presents opportunities for the smart home industry to enhance the overall user experience.
For
Sustainable Packaging
The introduction of compostable single-use coffee capsules in machines like the Lavazza A Modo Mio Tiny Eco highlights the increasing demand for sustainable packaging solutions in the food and beverage industry.
Workshop question
How could your brand better balance customers' desire for sustainable and convenient products?
Trend signals
Trend signals for Eco Coffee
Trend score 6.4 out of 10, from popularity 89%, activity 87%, freshness 17%.
Popularity89%
Activity87%
Freshness17%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Eco Coffee trend
4 featured examples from Nov 15, 2022 to Jul 27, 2023CategoryArt & Design
Luxe Low-Power Espresso Makers
The Café AFFETTO Automatic Espresso Machine and Frother is Chic
The SmartHQ app compatibility of the Café AFFETTO Automatic Espresso Machine and Frother suggests an opportunity for integrating coffee makers into the larger smart home ecosystem.
CategoryArt & Design
Sustainable Italian Espresso Makers
The Lavazza A Modo Mio Tiny Eco is Small But Offers Big Flavor
The development of sustainable coffee makers that use compostable single-use capsules represents an innovation opportunity for the coffee and beverage industry to reduce its envir…
CategoryEco
Minimalist French Press Devices
The MiiR Standard French Press Boasts a removable grinds basket
The coffee equipment manufacturing industry can explore opportunities to create more eco-friendly and precision brewing devices like the MiiR Standard French Press.
CategoryLifestyle
Sustainable SmartBrew Systems
Nestlé Unveils the "Next Generation" Dolce Gusto NEO Coffee Machine
Embracing SmartBrew technology and sustainable practices provides a significant disruptive advantage in the coffee machine industry.
