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Iconic brands tap unexpected categories to increase lifestyle integration
Implications - Implications - Emphasizing the cult-level status of their branding, big name brands are lending their iconic imagery to daily routinized aspects of consumer lifestyles. Not only lending a playful twist to their own repertoire, branching out into these seemingly unrelated categories also serves to enhance the brand's daily interaction with the consumer beyond their normal contextual basis. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
54,494 Total Clicks
Feb 17 - Sep 17
This Quarter and Average
MarketingBusinessNew VenturesBranding
E-Commerce sites adopt virtual stylists for a tailored experience
Implications - Customer service is essential for e-commerce sites where opportunities for in-person consumer engagement is negligible. Through the adoption of virtual stylists and hands-on assistants, made more accessible than ever with the rise of chat bots, online shops can provide personalized customer service for every client. This emerging shift indicates the rise of expectations on digital businesses as the number of consumers shopping online increases. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
48,550 Total Clicks
Mar 16 - Sep 17
This Quarter and Mild
Industries converge on the sharing economy to engender hyper-convenience
Implications - One of the key appeals of the sharing economy is the heightened convenience that its services offer over traditional competitors. As consumers grow more accustomed to these conveniences, extraneous brands are further amplifying the handiness of ride-sharing services by harmonizing with them. With consumers coming to expect previously unheard of on-demand services in all aspects of their lives, the logical next paradigm requires hyper-convenient offerings that hybridize multiple convenience-based industries. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
21,392 Total Clicks
Nov 16 - Sep 17
This Quarter and Average
BusinessAutosNew Ventures
Connected clothing keeps consumers informed on their personal wellbeing
Implications - As consumers increasingly prioritize personal health and wellness, they've begun seeking ways to educate themselves on their own health outside of doctor visits through more exact and personalized data. Through the rise of omnipresent connected technology, we're seeing an integration of health-tracking wearables with athleisure for an all-encompassing view into the wearer's individual performance via biometric data. This emerging category appeals to fitness buffs as well as health-focused consumers, both of whom are looking for ways to be more in-tune with their bodies through personalized health monitoring. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
69,459 Total Clicks
Jan 16 - Sep 17
This Quarter and Warm
The 6 Patterns of Opportunity & Top 18 Megatrends
Consumer co-creation ensures a truly personalized product experience
Implications - Combining customization with co-creation, brands are putting user experience directly into the hands of consumers. By letting go of full control, brands are indicating trust in the end user, allowing them the freedom to interact with the product the way they see fit and truly make it their own. Beyond crowd-sourcing to please a large audience, brands are leveraging in-person customization to engage the individual on a more personalized level. [More]
SCORE 8.5
Popularity
Activity
Freshness
Megatrends
Patterns
185,772 Total Clicks
Aug 17 - Sep 17
This Quarter and Hot
Brands seek to win back consumers through cross-industry pollination
Implications - As individuals' interests change, brands extend their reach into adjacent markets to show consumers that they can grow together. Offering consumers a chance to see recognizable brands in contiguous industries increases visibility and brand devotion. Moving towards a point where brands focus more on awareness than engagement, sees a shift in marketing tactics that strive to regain indifferent consumers. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
59,698 Total Clicks
Jun 17 - Sep 17
This Quarter and Warm
MarketingBusinessNew Ventures
Big brand hotels adopt newer business models to attract younger travelers
Implications - To stay ahead of the unprecedented growth seen by the share economy and companies like AirBnB, hospitality brands are finding creative ways to join them rather than beat them. Through partnering with P2P startups to offer new accommodation experiences or creating their own shared hospitality platforms, hospitality megaliths are subverting consumer preconceptions of large corporations. By acting small, bigger brands can adapt faster to emerging market trends and recapture the attention of the previously elusive Millennial demographic. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
83,849 Total Clicks
Aug 15 - Aug 17
This Quarter and Warm
Trend Hunter Services
Brands open mega flagship stores to entice consumers to stay longer
Implications - As emerging trends in ecommerce have major impacts on brick and mortar retail spaces, retail brands are launching massive flagship stores in order to reposition themselves and create spaces for consumers to spend more time in. Creating a carefully curated environment that is engaging and awe-inspiring, physical retail is moving away from a purely transactional function towards a more inviting strategy that encourages shoppers to hang out and explore. This shift in consumer experience is especially targeted towards younger demographics who respond to more immersive engagement. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
138,632 Total Clicks
Mar 17 - Aug 17
This Quarter and Hot
BusinessNew VenturesRetail
Grocery stores feature ripeness-indicators to encourage shrewd shoppers
Implications - As health-conscious consumers veer away from the frozen food isles towards fresh produce, we’re seeing a surge in the desire to be educated on best uses for getting the most out of fresh fruits and vegetables. From solutions that educate shoppers on ripeness to innovations for keeping fruit fresher for longer, grocers are making fresh produce more accessible for everyday consumers, acknowledging spending trends towards investing in personal health as well as high quality products. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
109,109 Total Clicks
Dec 16 - Aug 17
This Quarter and Warm
Children are empowered to be co-creators of their own experiences
Implications - With their penchant for self-taught skills and digital prowess, kids are savvier than ever, empowering them to take center stage at their own festivals and events where they can gain new knowledge and show off their creativity. Modern parents increasingly want their children to have an entrepreneurial mindset from a young age, resulting in a huge shift from play-focused family activities towards educational and empowering activities that encourage personal growth. [More]
SCORE 4.5
Popularity
Activity
Freshness
Megatrends
Patterns
59,831 Total Clicks
Aug 16 - Jul 17
This Year and Untested