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New Ventures Consumer Insights

AI Mundane
Millennials are turning to AI tools that automate simple day-to-day tasks
Trend - Tech startups are creating AI-powered apps and companion devices that serve to complete more downsized, simple tasks. These tools do not generate complex creative work or serve as replacements for professional tasks, and instead are used to make regular day-to-day life more efficient.

Insight - Some of the most impressive consumer use cases for generative AI tools relate to creative and professional fields. Tools that can generate lifelike images, videos, stories, or automate workplace tasks took the internet by storm due to their impressive promise. However many consumers believe these creative fields should primarily remain human-created. Brands are catering to these consumers by releasing downsized AI tools that save time in other areas to enable more focus on creative, tasks.
Workshop Question - How could your brand leverage artificial intelligence tools to save time in more repetitive and mundane areas in the workplace?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Licensing
Platforms that license and distribute AI-generated conent are gaining popularity
Trend - AI companies are launching platforms that focus on licensing and distributing content generated by artificial intelligence (AI) models. These platforms protect the users of such content, ensuring that the users do not have to worry about legal concerns surrounding the use of AI content.

Insight - As AI-generated content gains popularity in nearly every creative and professional field, consumers who use such content for commercial products, such as advertisements or entertainment media, are increasingly worrying about the gray area zone that AI content currently exists in. In order to appease these consumers and increase the popularity of using AI content in commercial use, companies are launching platforms that handle the legal licensing of such content databases.
Workshop Question - How could your business benefit from licensing or implementing artificial intelligence-generated content?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
eCommerce Assistant
Online retailers are using generative AI to create natural-sounding assistants
Trend - Brands with online storefronts are launching assistants powered by generative AI to improve experiences for customers. These assistants can interpret natural language, and have intimate knowledge of the business' product portfolio, enabling them to suggest well-suited products for consumers' needs.

Insight - One of the prevalent barriers that slow the adoption of online shopping is the lack of in-store assistants. Consumers accustomed to interacting with staff members to find the best product for their needs are less likely to shop online, as online shopping requires consumers to do their research and make all decisions themselves. In order to reduce this barrier, and make online shopping feel more natural for such consumers, brands are launching AI-powered online assistants with 24/7 availability.
Workshop Question - How could your brand leverage generative AI models to enhance its customer experience on its online platforms?
8.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Automated eCommerce
Brands are leveraging AI tools to simplify online storefront creation
Trend - Brands with online storefronts are turning to AI-powered tools to streamline the creation and maintenance of these websites. AI tools are being used to write copy, generate photos, recommend products to customers, and generate promotional content. These tools aim to reduce operational costs.

Insight - Each year, more consumers are gravitating toward shopping online rather than in-stores. In part due to the pandemic, this shift caused retailers to place more focus on optimizing their e-commerce storefront experiences. Retailers want to ensure their websites are as frictionless as possible leading to converted sales. To appeal to these retailers, and to offer a potential solution that does not raise operational costs, AI companies and new startups are launching generative tools for storefronts.
Workshop Question - How can we leverage AI tools to enhance our customer experience and reduce operational costs in our online platform?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Camp Coffee
Portable espresso makers are being made with durable designs for outdoor activities
Trend - Brands are making portable espresso makers designed for camping and travel applications. These are durable with long-lasting batteries, often including secondary features such as lights or app connectivity. Portable espresso makers target the traveling on-the-go or outdoorsy adult demographic.

Insight - Many adults today live with busy schedules and only a select amount of free time. As a result, these consumers look to save time and effort in their day wherever possible. For some, this means meal planning and scheduling, while others turn to smart apps and digital solutions to save time and money. Appliance brands and startups are appealing to these consumers, often through crowdfunding, by launching a compact espresso makers designed for portability and reliability,
Workshop Question - How could your brand ensure its products fit with modern consumers' lifestyles?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Web3 Console
Entertainment brands are launching consoles designed around web3 ecosystems
Trend - Web3 and gaming brands are creating dedicated gaming consoles for cryptocurrency and NFT-integrated games. These consoles connect to players' crypto wallets to streamline withdrawing or using acquired cryptocurrencies on other platforms, thus increasing the attractiveness of web3 gaming.

Insight - The incorporation of web3 elements in video games is polarizing to gamers, with many either fully embracing or rejecting the field. However, some of the barriers that prevent gamers from engaging with web3 features include complexity, volatility, and security concerns. In an attempt to better address these concerns, reduce barriers to entry, and expand the web3 gaming market, brands are designing easy-to-use hardware with embedded security features.
Workshop Question - How could your brand expand its consumer base by making its products or services more accessible to newcomers?
8.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Scribe
AI tools are used in healthcare to automatically record patient information
Trend - Companies are launching Artificial Intelligence (AI)-powered scribes for the healthcare industry. These AI scribes automate the process of recording verbalized information from the patient and the charting, organizing, and preserving of important details—saving time for healthcare professionals.

Insight - Even in the post-covid world in North America, there is a persistent shortage of healthcare professionals leading to many being overworked. These working conditions reduce the amount of time allotted to each patient, and could potentially lead to some more menial tasks not receiving adequate attention. In recognition of these challenges, companies are launching AI tools and assistants specifically designed to perform documentation-related tasks, such as notetaking and charting patient data.
Workshop Question - How could your business utilize AI assistants to streamline its day-to-day workflow?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Filament
3D printing brands are releasing filaments focusing on sustainability
Trend - Brands in the 3D printing space are releasing materials that prioritize sustainability without compromising on function. The sustainability ranges from including renewable resources, such as wood or plant-based fibres, to using energy-efficient, low-emission production systems.

Insight - 3D printing is continually increasing in popularity not only in industrial applications, but also with hobbyist consumers. However, as the industry continues to expand, it continues to attract more attention from environmental regulators and consumers due to the unrenewable nature of most plastic-based filaments. Brands are recognizing the public and private desires for sustainable materials, and in response are investing in renewable materials and energies.
Workshop Question - How could your brand improve its sustainability through investing in renewable energies and materials?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainable Establishment
Brands are modifying their offices to focus on net-zero emissions
Trend - Businesses are partnering with sustainable development companies, or launching research divisions, to craft carbon-neutral or negative offices. These buildings use renewable energies and sustainable materials as part of carbon offsetting measures—resulting in tax benefits and lower operation costs.

Insight - Large businesses, particularly those connected to large product supply chains, are increasingly receiving pressure from regulating bodies and environmental NGOs to become more sustainable. These businesses are beginning to monitor each part of their operations to identify areas that can be improved to reduce their emissions. As a result, many businesses have chosen infrastructure as a focus for eco-efforts. Businesses that invest in these shifts improve their image while appeasing regulators.
Workshop Question - How could your brand reduce its carbon footprint by analyzing and restructuring its current infrastructure?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Oceanic Linen
Fabric companies are launching linens made from ocean-bound plastics
Trend - Brands in the textile industry are launching new fabric materials made from recovered and upcycled ocean-bound plastics. These textiles help reduce waste while offering affordable products for related industries, such as hospitality and fashion—resulting in durable and sustainable alternatives.

Insight - Industries that rely on textiles face large amounts of waste each year, which is increasingly drawing attention from environmental activist groups and government regulators. These industries, namely the hospitality and fashion industries, are tasked with finding ways to hit sustainability goals without sacrificing the quality of experiences for their customers. This is leading to businesses placing pressure on their suppliers, or on new suppliers, to provide sustainability-first products.
Workshop Question - How could your brand leverage upcycling in its products to improve its sustainability reports?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends