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In-home brand events allow adults to entertain more seamlessly
Where once, at-home shopping parties were hosted by salespeople employed by the brand, today's branded in-home events focus on providing curated products that contribute to the ambiance of an event. Instead of hosting shopping parties, branded packages serve as tools that hosts can use to create a more seamless, yet curated experience, while also enabling large brands to organically market in intimate spaces that were previously untouched. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
53,732 Total Clicks
May 17 - Oct 18
This Month and Mild
BusinessLifestyleNew Ventures
Food delivery services shift gears to focus more on worker safety
Implications - Seeking to prioritize more than just their customers, food delivery services are working toward more initiatives and building in business practices that highlight the safety and care of their own workers. Whether it be allocating funds to ensuring the quality of the vehicles they're using or simply creating experiences that allow employees to interact and socialize, these examples speak to businesses, both big and small, making more of an effort to make their workers feel heard, engaged and taken care of. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
50,906 Total Clicks
May 17 - Oct 18
This Month and Mild
TechBusinessNew Ventures
Resources for part-time workers fulfill gaps brought on by the gig economy
Implications - In response to the tendency for businesses to hire short-time workers and independent contractors, the opportunity to deliver resources such as legal services and benefits packages for these workers has arisen. The appearance of these resources speaks to the increased opportunity for companies to respond to shifting norms in the way people work. This particularly benefits Millennial employees, who crave new experiences and opportunities within their professional lives, but still require some of the securities that a full-time job would afford. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
12,301 Total Clicks
Jul 17 - May 18
This Year and Mild
In the Circular Economy, products are designed in closed loop systems
Implications - Within the Circular Economy, the use of virgin materials and material waste is removed from the use cycle, and existing materials are repurposed to close the use loop. From upcycled linen services to repurposed beer waste, these products and services reintroduce resources into the use cycle that would otherwise be considered waste. The increased popularity of such systems correlates with the rise of the informed consumer, and in this case caters to their propensity for contributing to a more sustainable and waste-free world. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
84,308 Total Clicks
May 17 - Apr 18
This Year and Average
The 6 Patterns of Opportunity & Top 18 Megatrends
Blockchain technology is applied to voting for increased transparency
Implications - While blockchain technology is still in its infancy, its application in voting means that we can almost guarantee security while allowing for increased participation for remote legally registered voters. With electoral fraud being highly scrutinized as of late, blockchain technology has the potential to provide a foundation where institutions can work to restore faith in electoral systems, and could contribute to more accessible voting processes. [More]
SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
13,060 Total Clicks
Jul 16 - Apr 18
This Year and Untested
Products made by small businesses reach a new market by enhancing availability
Implications - Though the majority of North American consumers are interested in buying from small businesses, the lack of accessibility (and therefore, convenience) can be a barrier. Small businesses are responding by innovating around the delivery of their products. This opens artisan products up to an entirely new market, capitalizing on the desire to buy consciously. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
72,105 Total Clicks
Apr 16 - Jun 18
This Year and Warm
BusinessLifestyleNew VenturesRetail
Social events tap into the hobbies and interests of older demographics
Implications - As brands look to create lifelong consumers, many are pivoting part of their focus towards the interests of older demographics including Boomers and seniors. By uncovering the passions and priorities of these inherently social consumer segments, brands are able to foster environments that empower older consumers to be themselves and create communities around shared interests. This seemingly unlikely shift in focus denotes the importance of remaining relevant to consumers through different stages of their lives. [More]
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
43,848 Total Clicks
Oct 17 - Nov 17
This Year and Average
Trend Hunter Services
Leisure brands are engaging Boomers through addictive gamification
Implications - Not just for targeting Millennial consumers, gamification serves to create emotional engagement between brands and older demographics, including the Boomer segment. With more free time and disposable income, Boomers are seeking fun ways to interact with brands in their leisure time, from gamified shopping services to playful retreat experiences. By leveraging the elements of addictive game play, brands are creating new consumers among this traditionally brand-loyal demographic. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
31,965 Total Clicks
Nov 17 - Nov 17
This Year and Warm
Finance services are simplified to appeal to younger investors
Implications - With less than 10% of Millennials considering themselves to have high level knowledge about their personal finances, a huge opportunity lies in creating new resources for financial literacy. As modern adulthood becomes increasingly complex with the balance of multiple jobs, managing debt and paying off student loans, banking and investing can often become intimidating to younger consumers who are already accustomed to simplified apps and online tutorials. This shifting approach means Millennial loyalty will lie with financial institutions that offer a helping hand through streamlined financial literacy and hassle-free banking transactions. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
28,719 Total Clicks
Aug 17 - Nov 17
This Year and Mild
Iconic brands tap unexpected categories to increase lifestyle integration
Implications - Implications - Emphasizing the cult-level status of their branding, big name brands are lending their iconic imagery to daily routinized aspects of consumer lifestyles. Not only lending a playful twist to their own repertoire, branching out into these seemingly unrelated categories also serves to enhance the brand's daily interaction with the consumer beyond their normal contextual basis. [More]
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
68,046 Total Clicks
Feb 17 - Sep 17
Average
MarketingBusinessNew VenturesBranding