Newly Added
Category List
Full Index


Products made by small businesses reach a new market by enhancing availability
Implications - Though the majority of North American consumers are interested in buying from small businesses, the lack of accessibility (and therefore, convenience) can be a barrier. Small businesses are responding by innovating around the delivery of their products. This opens artisan products up to an entirely new market, capitalizing on the desire to buy consciously. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
55,513 Total Clicks
Apr 16 - Jan 18
This Quarter and Warm
BusinessLifestyleNew VenturesRetail
Social events tap into the hobbies and interests of older demographics
Implications - As brands look to create lifelong consumers, many are pivoting part of their focus towards the interests of older demographics including Boomers and seniors. By uncovering the passions and priorities of these inherently social consumer segments, brands are able to foster environments that empower older consumers to be themselves and create communities around shared interests. This seemingly unlikely shift in focus denotes the importance of remaining relevant to consumers through different stages of their lives. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
36,629 Total Clicks
Oct 17 - Nov 17
This Year and Average
Leisure brands are engaging Boomers through addictive gamification
Implications - Not just for targeting Millennial consumers, gamification serves to create emotional engagement between brands and older demographics, including the Boomer segment. With more free time and disposable income, Boomers are seeking fun ways to interact with brands in their leisure time, from gamified shopping services to playful retreat experiences. By leveraging the elements of addictive game play, brands are creating new consumers among this traditionally brand-loyal demographic. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
38,398 Total Clicks
Nov 17 - Nov 17
This Year and Warm
Finance services are simplified to appeal to younger investors
Implications - With less than 10% of Millennials considering themselves to have high level knowledge about their personal finances, a huge opportunity lies in creating new resources for financial literacy. As modern adulthood becomes increasingly complex with the balance of multiple jobs, managing dept and paying off student loans, banking and investing can often become intimidating to younger consumers who are already accustomed to simplified apps and online tutorials. This shifting approach means Millennial loyalty will lie with financial institutions that offer a helping hand through streamlined financial literacy and hassle-free banking transactions. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
22,327 Total Clicks
Aug 17 - Nov 17
This Year and Mild
The 6 Patterns of Opportunity & Top 18 Megatrends
Iconic brands tap unexpected categories to increase lifestyle integration
Implications - Implications - Emphasizing the cult-level status of their branding, big name brands are lending their iconic imagery to daily routinized aspects of consumer lifestyles. Not only lending a playful twist to their own repertoire, branching out into these seemingly unrelated categories also serves to enhance the brand's daily interaction with the consumer beyond their normal contextual basis. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
59,950 Total Clicks
Feb 17 - Sep 17
This Year and Average
MarketingBusinessNew VenturesBranding
E-Commerce sites adopt virtual stylists for a tailored experience
Implications - Customer service is essential for e-commerce sites where opportunities for in-person consumer engagement is negligible. Through the adoption of virtual stylists and hands-on assistants, made more accessible than ever with the rise of chat bots, online shops can provide personalized customer service for every client. This emerging shift indicates the rise of expectations on digital businesses as the number of consumers shopping online increases. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
53,772 Total Clicks
Mar 16 - Sep 17
This Year and Average
Industries converge on the sharing economy to engender hyper-convenience
Implications - One of the key appeals of the sharing economy is the heightened convenience that its services offer over traditional competitors. As consumers grow more accustomed to these conveniences, extraneous brands are further amplifying the handiness of ride-sharing services by harmonizing with them. With consumers coming to expect previously unheard of on-demand services in all aspects of their lives, the logical next paradigm requires hyper-convenient offerings that hybridize multiple convenience-based industries. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
25,753 Total Clicks
Nov 16 - Sep 17
This Year and Average
BusinessAutosNew Ventures
Trend Hunter Services
Connected clothing keeps consumers informed on their personal wellbeing
Implications - As consumers increasingly prioritize personal health and wellness, they've begun seeking ways to educate themselves on their own health outside of doctor visits through more exact and personalized data. Through the rise of omnipresent connected technology, we're seeing an integration of health-tracking wearables with athleisure for an all-encompassing view into the wearer's individual performance via biometric data. This emerging category appeals to fitness buffs as well as health-focused consumers, both of whom are looking for ways to be more in-tune with their bodies through personalized health monitoring. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
113,997 Total Clicks
Jan 16 - Sep 17
This Year and Warm
Consumer co-creation ensures a truly personalized product experience
Implications - Combining customization with co-creation, brands are putting user experience directly into the hands of consumers. By letting go of full control, brands are indicating trust in the end user, allowing them the freedom to interact with the product the way they see fit and truly make it their own. Beyond crowd-sourcing to please a large audience, brands are leveraging in-person customization to engage the individual on a more personalized level. [More]
SCORE 9
Popularity
Activity
Freshness
Megatrends
Patterns
56,072 Total Clicks
Aug 17 - Dec 17
This Quarter and V. Hot
Brands seek to win back consumers through cross-industry pollination
Implications - As individuals' interests change, brands extend their reach into adjacent markets to show consumers that they can grow together. Offering consumers a chance to see recognizable brands in contiguous industries increases visibility and brand devotion. Moving towards a point where brands focus more on awareness than engagement, sees a shift in marketing tactics that strive to regain indifferent consumers. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
76,574 Total Clicks
Jun 17 - Sep 17
This Year and Warm
MarketingBusinessNew Ventures