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Brands begin to offer everyday items like clothing and home textiles for rent
Implications - Consumers today are increasingly thoughtful with how they spend, leading many companies -- especially those whose products are used infrequently -- to offer rental options in lieu of expensive purchase items. Speaking to the way in which this demand for convenience and value has become so commonplace, brands that sell products used on an everyday basis, like home decor and casual fashion, are pivoting to offer a rental model as well.

Homework Question - How will consumers' rising expectations when it comes to value and convenience impact your brand? [More]

SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
68,753 Total Clicks
Jan 18 - Apr 19
This Week and Warm
K-Pop drives the post-demographic development of genderless beauty
Implications - Partnerships between K-Pop bands and beauty brands provide the opportunity and inspiration for today's youth to express themselves freely through beauty. By reflecting the post-demographic beauty aesthetic often present in K-Pop, these partnerships are bringing this cultural development to masses of youth while providing them with an opportunity for individual expression.

Homework Question - How has the development of culture and art impacted your business? [More]

SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
41,900 Total Clicks
Sep 17 - Apr 19
This Week and Average
Cannabis brands tap into need state labeling for simplicity and product education
Implications - An increasing number of brands in the cannabis space are leveraging need state-based labeling to easily educate consumers on anticipated results. Diversity in the industry means consumers rely on the way brands label their products to help them navigate what can be a confusing space, especially for new users or those being reintroduced to the plant. This speaks to the consumer desire for brands to offer simple, direct and informative messaging in the cannabis space.

Homework Question - What educational value is being offered through the way your product is communicated? [More]

SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
52,482 Total Clicks
Oct 17 - Apr 19
This Month and Average
The popularity of subscriptions leads to to specialized iterations
Implications - Having gained a huge amount of subscribers and believers since its fairly recent inception, the subscription service model is now entering in some highly specialized industries, and catering to highly specific demographics. By catering to "super fans" of specific products or experiences, services that fall into this category are able to expand their reach in terms of what can be offered via this format.

Homework Question - Conceptualize a subscription service that your company could offer its customers. [More]

SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
75,470 Total Clicks
Apr 18 - Mar 19
This Quarter and Warm
The 6 Patterns of Opportunity & Top 18 Megatrends
Raising young children is made easier through specialized subscriptions
Implications - Feeding into the popularity of subscription services, companies are debuting subscription boxes focused on helping parents enrich the lives of their children in an automated way. By combining modern parents' desire to not only excel at parenting, but live more efficient, convenient lives as well, this approach to the subscription business model has great potential to expand into a wide variety of different categories.

Homework Question - How can you provide your consumers with a more convenient way for them to reach their goals? [More]

SCORE 8.6
Popularity
Activity
Freshness
Megatrends
Patterns
40,126 Total Clicks
Mar 18 - Mar 19
This Quarter and Warm
Direct-to-consumer seafood services offer consumers a greater sense of control
Implications - For land-locked seafood lovers, knowing where your fish products are sourced from can be a significant concern. In an effort that offers heightened convenience, an increasing number of vendors are providing seafood subscription services. This gives consumers the perception that they have greater visibility on where their seafood is sourced by offering them a curated selection of products tailored to their individual tastes, values and preferences.

Homework Question - What is your brand doing to deliver a greater sense of control to your customers? [More]

SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
7,660 Total Clicks
Jan 18 - Mar 19
This Quarter and Mild
Cash economies go digital with merchant-centric benefits
Implications - The lack of digital payment infrastructure that extends to small and micro businesses is a significant challenge for businesses operating in primarily cash economies. In an effort to combat this, an increasing number of payment technology providers are establishing merchant-centric benefits ranging from loyalty programs to cost-free implementation processes. These offerings help move businesses out of a cash economy and away from potential risk.

Homework Question - How has a move toward more digitized payment processes impacted your organization? [More]

SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
7,313 Total Clicks
Mar 19 - Mar 19
This Quarter and Average
Trend Hunter Services
Sous vide foods are delivered for evolved heat-and-eat convenience
Implications - Stepping beyond the convenience of meal kit delivery services, an increasing number of brands are offering pre-cooked sous vide meals for people and pets. These services allow the consumer to simply warm up the food (most often in a hot water bath) and serve. This shift speaks to the progression of sous vide as a cooking technique into mainstream consumer consciousness, as well as a heightened expectation of quality for the foodie consumer that is also looking to satisfy their desire for convenience.

Homework Question - Consider an emerging trend within your space. How might that evolve over time and is there a way for your company to anticipate this shift? [More]

SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
21,776 Total Clicks
Oct 18 - Feb 19
This Quarter and Mild
BusinessLifestyleFoodNew Ventures
In-home brand events allow adults to entertain more seamlessly
Where once, at-home shopping parties were hosted by salespeople employed by the brand, today's branded in-home events focus on providing curated products that contribute to the ambiance of an event. Instead of hosting shopping parties, branded packages serve as tools that hosts can use to create a more seamless, yet curated experience, while also enabling large brands to organically market in intimate spaces that were previously untouched.

Homework Question - How has your brand been impacted by recent shifts in how individuals prefer to socialize? [More]

SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
85,407 Total Clicks
May 17 - Oct 18
This Year and Warm
BusinessLifestyleNew Ventures
Food delivery services shift gears to focus more on worker safety
Implications - Seeking to prioritize more than just their customers, food delivery services are working toward more initiatives and building in business practices that highlight the safety and care of their own workers. Whether it be allocating funds to ensuring the quality of the vehicles they're using or simply creating experiences that allow employees to interact and socialize, these examples speak to businesses, both big and small, making more of an effort to make their workers feel heard, engaged and taken care of.

Homework Question - How can you as a company and brand make your employees feel better appreciated and secure? What policies can you put in place? [More]

SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
64,203 Total Clicks
May 17 - Oct 18
This Year and Average
TechBusinessNew Ventures