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Market Consumer Insights

QSR Sanitation
QSR companies are creating sanitation initiatives promoting consumer safety
Trend - QSR businesses are highlighting new sanitation initiatives to make consumers feel better as locations reopen after the initial outbreak of COVID-19. These initiatives are being highlighted through marketing campaigns, as well as novel branding, which combine to quell the concerns of consumers.

Insight - As lockdown measures are being eased, many consumers are beginning to venture to physical stores. However, these same consumers want to be sure that these companies are taking safety and sanitation seriously. Lingering anxiety from months of lockdowns and/or restrictions have left consumers more careful as they go about their lives. If safety and sanitation messaging can be successfully conveyed through branding, companies could increase market share.
Workshop Question - How can your company emphasize consumer safety?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Delivery Acquisitions
Food delivery services are acquiring other companies to expand reach
Trend - Food delivery companies are purchasing other companies in the same industry in order to increase reach. Purchasing these companies gives organizations new infrastructure that can be used to serve additional markets, without draining the resources of the original company.

Insight - During social distancing orders many food delivery services are experiencing an increase in demand, in part due to COVID-19, and are attempting to capitalize on this uptick. Increased capacity can help these food delivery organizations serve new markets and expand operations. If these organizations can capitalize on the changing circumstances, they could showcase adaptability in uncertain markets.
Workshop Question - How can your organization capitalize on COVID-19-related changes in consumer demand?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
E-commerce Support
E-commerce businesses are supporting the sellers they work with due to COVID-19
Trend - E-commerce companies are increasingly supporting the organizations in their supply chains that have been financially impacted by COVID-19. The support comes in a number of different forms including cash advances, transition programs, offering discounts, and reducing storage fees.

Insight - E-commerce platforms are experiencing a drastic uptick in demand as many consumers are unable to, or unwilling, to shop in-store due to health and safety cocerns. Many of these e-commerce companies are facing pressure to capitalize on increases in demand, while ensuring the financial stability of the companies that supply products to e-commerce platforms. By supporting those they work with, these companies are able to create a mutually beneficial relationship with clients and sellers.
Workshop Question - In what ways can your organization benefit from helping other groups?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Safe Micromobility
Micromobility companies are centering service around rider safety features
Trend - Micromobility companies are increasingly prioritizing rider safety and creating new technology and tools to help ensure riders remain safe. This includes navigation apps, warm-up modes, self-balancing abilities, and providing incentives for wearing a helmet.

Insight - With the increased popularity of scooters, and other micromobility vehicles, some consumers see safety and liability concerns as a barrier to use. These consumers seek out solutions that would ease their concerns adopting transportation methods that are eco-friendly, inexpensive, and optimized for densely packed urban environments.
Workshop Question - How can your company better serve safety-conscious consumers?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Millennial Franchise
When developing their franchises, brands are placing focus on Millennials
Trend - Franchise companies are seeking to attract Millennial talent as they recognize this demographic's growing appetite for business. They do so either by catering their entire brand to younger consumers or through launching special programs that call for Millennial participants.

Insight - Millennials are often identified as being individualistic—as observed through personal brands on social media and beyond—and this independence translates to other facets of one's lifestyle. In the business world, in particular, this attitude is combined with efficiency and productivity, qualities strengthened by the digital age, resulting in a desire to be fully self-sufficient in the workplace. Thus, as Millennials grow into their entrepreneurial spirit, they become determined to launch their own venture.
Workshop Question - How might your brand's product/service cater to the Millennial demographic?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Browser-Integrated Crypto
Crypto capabilities are being added to various web browsers
Trend - Cryptocurrencies are being increasingly integrated into many of the major web browsers. The integration gives users the ability to easily make purchases on the internet using cryptocurrencies instead of their conventional bank account. Additionally, this allows consumers to use cryptos on many major e-commerce platforms.

Insight - Individuals who are immersed in the world of cryptocurrencies view this type of currency as legitimate, and look to see it integrated into the places they buy goods and services, which increasingly takes place online. Crypto integration can provide streamlined solutions for individuals to use their assets in similar ways to more conventional currencies.
Workshop Question - How can your organization incorporate cryptocurrencies into its operations?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Appified Livestock
Brands are streamlining animal-related agricultural processes with mobile apps
Trend - Many companies are introducing technology to the agricultural sector, most commonly in the form of equipment and mobile applications. Recently, a focus has been placed on apps that streamline the sale, adoption, and breeding of livestock.

Insight - Individuals in the agricultural sector look for accessible tools that will allow them to streamline processes to meet needs for higher degrees of precision and convenience. Since people who work in this industry are also pressured to keep up with modern innovation and changing consumer habits to stay efficient, they opt-in for solutions that involve technology and social media.
Workshop Question - How might your brand streamline a process to suit consumer needs?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
THC Accent
Brands enhance the dinning experience with the infusion of THC
Trend - THC is the primary psychoactive cannabinoid found in cannabis and brands are leveraging the ingredient to give experienced cannabis enthusiasts a bold accent for their food. These THC-powered products come in the form of sauces that add a playful kick to one's dish.

Insight - The growing cannabis industry in North America has proven to be quite prosperous and as consumers are becoming more comfortable with CBD, many begin to wonder about the possible implications of experimenting with the psychoactive benefits of THC. This is especially true for more daring consumers, those with some experience, and cannabis enthusiasts in general. This shift comes from the inherent desire to experiment and can be used by consumers as a form of escapism.
Workshop Question - How might your business interpret a potentially disruptive ingredient?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Diversified Internal
Big brands promote consumer-facing initiatives to highlight office diversity
Trend - Increasingly, bigger consumer-facing brands are unveiling initiatives that highlight inclusive office culture and diverse hiring practices. This speaks to the need for companies to attract top talent by leaning into diversity and inclusivity. This also signals the fact that consumers expect that the brands they love will align with their values not just for marketing purposes, but also in internal processes.

Insight - Today's young consumer is increasingly wary of brands' consumer-facing pushes for diversity and inclusion, as it's known that the internal cultures and policies don't always replicate the empowerment that brands promote. Thus, consumers are looking to see how brands are incorporating diverse and inclusive policies in their day-to-day processes to make their own assumptions on brands' workplace cultures.
Workshop Question - How do the internal hiring processes for your company impact your overall brand identity?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Experiential Purchase
The real estate industry turns to immersive tactics to delight consumers
Implications - Catering to young millennials and first-time home buyers, experiential real estate services aim to create long-lasting impressions. By using cutting-edge technology and big data, these services transform traditional buying from something mundane to something memorable and hyper-personalized. This shift speaks to the ways the path to purchase is becoming more experiential in order to foster a sense of emotional connection with consumers.
Workshop Question - How could your brand leverage new technology to transform your customer's purchasing experience?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends