Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 288,076 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 391,356 cutting edge ideas.

Market Consumer Insights

Streamlined Crypto
Platforms are emerging to allow users easy access to trade and invest in crypto
Trend - As cryptocurrencies boom around the globe, consumer interest has grown and platforms are emerging to help the average consumer engage in the expanding market. The apps favor a hands-off approach without missing out on vital opportunities in the market.

Insight - As cryptocurrencies continue to increase in value and gain coverage internationally, many novice crypto investors are interested in this emerging financial sector. While eager to explore the currency, many consumers view researching the subject as a time-consuming and daunting prospect. These individuals are opting for accessible and streamlined ways to feel confident investing in this digital currency to meet their specific financial goals, as well as stay ahead of the prevailing market condition.
Workshop Question - How can your brand streamline its products or services for easier consumer access?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Smart Factory
Manufacturing tech is increasing productivity, efficiency, and customer experience
Trend - Brands have relied on robotic assistance to expedite processes in manufacturing facilities and many are taking it one step further with artificial intelligence, IoT, and other tech innovations. As a result, companies are increasing convenience, efficiency, and customer satisfaction while keeping costs down.

Insight - When making purchasing decisions—whether for a product or a service—contemporary consumers are aiming for ultimate satisfaction, which causes them to prioritize things like efficiency, convenience, delivery, and quality. This demand has only increased as many are aware of the benefits that technological tools offer and the plentitude of different options on the market that compete for consumer attention.
Workshop Question - How can your brand utilize smart tech to enhance manufacturing?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Psychedelic Expansion
Researchers and entrepreneurs are exploring the benefits of magic mushrooms
Trend - Whether it is in the form of therapy, a branding technique, or a product/experience, companies are increasingly exploring the potential of magic mushrooms or truffles in the context of the contemporary market. These experiments are conducted legally and entrusted to the guidance of experienced professionals.

Insight - Openness to new experiences is something that contemporary consumers are attuned to—especially individuals who are part of the Millennial and Gen Z demographics. Many seek out ways to satisfy their growing curiosity and this is made possible in various industries thanks to the rich, unique, and diverse product offerings. In this space, individuals are expanding their sense of adventurism and are, therefore, creating a demand for increasingly daring and impactful experiences.
Workshop Question - How will your target consumer react to the legalization of this ingredient?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
LGBTQ+ Banking
Financial institutions are catering to the diverse needs of the LGBTQ+ community
Trend - The financial industry is increasingly recognizing that the LGBTQ+ community has been underserved in the sector and as a result, new initiatives and companies are popping up that are mindful of accommodating this demographic.

Insight - Many members of the LGBTQ+ community are still struggling with the rigid and conservative practices of institutions—from educational to finance and beyond. In order to feel supported and receive the service that they deserve, this demographic is emphasizing the need for services that cater to their specific and unique needs. This, in turn, enables them to feel comfortable and accepted in a given space by being their authentic self.
Workshop Question - How can your brand cater to the needs of LGBTQ+ consumers?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Farm-to-Phone
Brands in the food space are providing digital solutions for local farmers
Trend - Brands are offering new "farm-to-phone" apps that allow consumers to purchase fresh produce from local farmers. This is especially useful as many farmers markets and other avenues of shopping were affected by the pandemic.

Insight - Amid the COVID-19 pandemic, consumers are emphasizing the need to support local economies, especially in light of the many closures of local businesses. Driven by a sense of community and compassion, many consumers are opting to purchase essential goods from local businesses, allowing them to feel "good" about supporting independent businesses.
Workshop Question - How can your brand help support local economies?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Natural Preservative
Brands are betting on plant-based, natural preservatives for food & cosmetics
Trend - It has been historically difficult to find a natural preservative for food and cosmetic formulas that is of equal performance as synthetic ones. Researchers, however, are advancing in this field by introducing safe and effective natural and plant-based preservatives for market use.

Insight - Amid the movement for health and wellness, individuals are turning to naturality as a way to reduce their consumption of harmful chemicals and ingredients—found in products from skincare to food and beverage. In this space, many emphasize not only a "free-from" mentality but also a desire for quality and safety. This allows individuals to feel comfortable with their purchases by knowing what exactly goes in their body and gaining peace of mind that there will be no longterm consequences to their overall health.
Workshop Question - How can you appeal to consumers with the concept of naturality?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
QSR Sanitation
QSR companies are creating sanitation initiatives promoting consumer safety
Trend - QSR businesses are highlighting new sanitation initiatives to make consumers feel better as locations reopen after the initial outbreak of COVID-19. These initiatives are being highlighted through marketing campaigns, as well as novel branding, which combine to quell the concerns of consumers.

Insight - As lockdown measures are being eased, many consumers are beginning to venture to physical stores. However, these same consumers want to be sure that these companies are taking safety and sanitation seriously. Lingering anxiety from months of lockdowns and/or restrictions have left consumers more careful as they go about their lives. If safety and sanitation messaging can be successfully conveyed through branding, companies could increase market share.
Workshop Question - How can your company emphasize consumer safety?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Delivery Acquisitions
Food delivery services are acquiring other companies to expand reach
Trend - Food delivery companies are purchasing other companies in the same industry in order to increase reach. Purchasing these companies gives organizations new infrastructure that can be used to serve additional markets, without draining the resources of the original company.

Insight - During social distancing orders many food delivery services are experiencing an increase in demand, in part due to COVID-19, and are attempting to capitalize on this uptick. Increased capacity can help these food delivery organizations serve new markets and expand operations. If these organizations can capitalize on the changing circumstances, they could showcase adaptability in uncertain markets.
Workshop Question - How can your organization capitalize on COVID-19-related changes in consumer demand?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
E-commerce Support
E-commerce businesses are supporting the sellers they work with due to COVID-19
Trend - E-commerce companies are increasingly supporting the organizations in their supply chains that have been financially impacted by COVID-19. The support comes in a number of different forms including cash advances, transition programs, offering discounts, and reducing storage fees.

Insight - E-commerce platforms are experiencing a drastic uptick in demand as many consumers are unable to, or unwilling, to shop in-store due to health and safety cocerns. Many of these e-commerce companies are facing pressure to capitalize on increases in demand, while ensuring the financial stability of the companies that supply products to e-commerce platforms. By supporting those they work with, these companies are able to create a mutually beneficial relationship with clients and sellers.
Workshop Question - In what ways can your organization benefit from helping other groups?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Safe Micromobility
Micromobility companies are centering service around rider safety features
Trend - Micromobility companies are increasingly prioritizing rider safety and creating new technology and tools to help ensure riders remain safe. This includes navigation apps, warm-up modes, self-balancing abilities, and providing incentives for wearing a helmet.

Insight - With the increased popularity of scooters, and other micromobility vehicles, some consumers see safety and liability concerns as a barrier to use. These consumers seek out solutions that would ease their concerns adopting transportation methods that are eco-friendly, inexpensive, and optimized for densely packed urban environments.
Workshop Question - How can your company better serve safety-conscious consumers?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends