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Market Consumer Insights

Diversified Internal
Big brands promote consumer-facing initiatives to highlight office diversity
Implications - Increasingly, bigger consumer-facing brands are unveiling initiatives that highlight inclusive office culture and diverse hiring practices. This speaks to the need for companies to attract top talent by leaning into diversity and inclusivity. This also signals the fact that consumers expect that the brands they love will align with their values not just for marketing purposes, but also in internal processes.
Workshop Question — How do the internal hiring processes for your company impact your overall brand identity?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Experiential Purchase
The real estate industry turns to immersive tactics to delight consumers
Implications - Catering to young millennials and first-time home buyers, experiential real estate services aim to create long-lasting impressions. By using cutting-edge technology and big data, these services transform traditional buying from something mundane to something memorable and hyper-personalized. This shift speaks to the ways the path to purchase is becoming more experiential in order to foster a sense of emotional connection with consumers.
Workshop Question — How could your brand leverage new technology to transform your customer's purchasing experience?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Niche Crowdfunding
Crowdlending sites help give a voice to niche enterprises and causes
Implications - Offering niche communities and small scale business endeavors an outlet for heightening exposure, specialized crowdfunding platforms are becoming a place interests and enterprises can gain momentum. Raising funds and support for everything from wine projects to restaurant communities and writer initiatives, consumers are utilizing the power of social funding to expose mainstream audiences to more unique enterprises.
Workshop Question — What is your brand doing to prepare for the next wave of entrepreneurs? What disruptive approach to your industry might put you at risk?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Marketplace Bonding
The online marketplace nurtures its community of buyers and sellers
Implications - In an effort to strengthen the relationships between buyers, sellers and the marketplaces themselves, the online marketplace industry has seen a surplus of programs, events and social media initiatives that allow each member in this online micro-chain to better understand one another. This shift reveals that those who play in the online marketplace seek to be part of a true community, beyond transactions.
Workshop Question — How could your company better support others within your industry?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Excess Connectivity
Telecom companies strive to beat records with extremely fast LTE networks
Implications - As connectivity continues to become an integral part of consumer lifestyle, desires for instantaneous engagement is becoming commonplace. Providing users with network speeds and LTE services that go beyond sufficient needs, telecommunication services are turning to record-breaking data features to not only heighten user experience, but also maintain a sense of status among competitors.
Workshop Question
1.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Autonomous Shipping
Catering to new infrastructure needs, the shipment of goods goes driverless
Implications - As car brands on a global level focus on autonomous driving, the technology is being adopted in the shipping industry as a means to efficiently deliver goods. This shift towards autonomy in multiple markets sees the acceptance of robotic technology as an effective way to solve modern problems.
Workshop Question
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Convenient Customization
Pop-up shops & events evolve with custom services for fast-paced lives
Implications - Appealing to the consumer with a packed schedule, pop-up shops and stores within stores are evolving to offer customized products as opposed to strictly set or seasonal varieties. Everything from custom clothing and meals allow busy consumers access to goods that used to require additional effort to obtain.
Workshop Question
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mundane Pop-Up
Moving away from shock value, retailers create temporary shops in ordinary spaces
Implications - Negating the surprise factor inherently linked to pop-up shops, retailers are taking the opposite approach by setting up shop as ordinary fixtures. A simpler approach that synergizes retail and routine, pop-up shops with an everyday theme are getting noticed by blending into their surroundings while simultaneously satiating a need for hyper-convenience.
Workshop Question
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Social Crowdfunding
Goods are now being crowd financed via niche online communities
Implications - With the popularity of crowdfunding platforms such as Kickstarter and RocketHub growing fast, these virtual marketplaces have had an enormous impact on entrepreneurship, consumerism and the way we think about business as a whole. Consumers are now eager to become more involved -- on a more public, shareable platform -- with the companies they purchase their goods from.
Workshop Question
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Origami Packaging
Eastern influence is permeating North American product design & packaging
Implications - In the wake of a major recession, China has become a powerhouse of cultural influence and economic relevance. Many products are now being influenced by and targeted specifically to Eastern ethnicities all over North America, most notably, origami design and Eastern-styled artistry. As the economic dust settles, businesses to look to the East when evaluating potential market opportunities.
Workshop Question
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends