Category
Lifestyle
Assisted Choices
Trend cluster
Category
Rugged
Motorhome
Automakers are launching motorhomes with rugged frames designed for off-roading.
6.8
Trend score
Trend
What is the Rugged Motorhome trend?
Rugged Motorhome: Automakers are releasing premium motorhomes with durable, rugged builds designed for off-roading. These motorhomes are easier to move around on and off road, making them better for camping than traditional motorhomes. Additionally, rugged motorhomes resist more extreme weather conditions.
Insight
The consumer insight behind the Rugged Motorhome trend
When many consumers go camping or go on road trips frequently, they often choose to invest in a motorhome, rather than renting cottages and camping setups in each location. These consumers prefer motorhomes for the versatility in location, ease of mobility, and the reliable access to resources they provide. However, many motorhomes can only be towed by large trucks, and are too heavy to be suited for off-roading. This creates a market space for rugged, off-roading-ready motorhomes.
Trend themes
Themes within the Rugged Motorhome trend
Three behaviours holding the trend together01
Rugged Motorhomes
Automakers are releasing premium motorhomes with durable, rugged builds designed for off-roading.
02
Off-Roading-Ready Motorhomes
There is a market space for motorhomes that can be used for off-roading, providing consumers with more versatility and mobility.
03
Compact and Sturdy Teardrop Trailers
Teardrop trailers are designed to be compact and sturdy, making them ideal for off-road trips and rough terrains.
Industry implications
What the Rugged Motorhome trend means for industry
Where the trend changes the playbookFor
Automotive Manufacturing
Automakers can explore the production of rugged motorhomes with durable builds to cater to the growing demand of off-roading enthusiasts and frequent campers.
For
Recreational Vehicle Rental
The RV rental industry can embrace the trend of off-roading-ready motorhomes by offering a wider range of options to cater to adventurous travelers.
For
Outdoor Equipment and Gear
Outdoor equipment and gear manufacturers can develop compact and sturdy teardrop trailers to meet the needs of campers who prefer off-road experiences.
Workshop question
How could your brand create streamlined products for consumers interested in more camping and road trip options?
Trend signals
Trend signals for Rugged Motorhome
Trend score 6.8 out of 10, from popularity 90%, activity 96%, freshness 17%.
Popularity90%
Activity96%
Freshness17%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Rugged Motorhome trend
4 featured examples from Jun 27 to Jul 20, 2023CategoryAutos
Versatile Teardrop Trailers
The Red Gecko TDX is Resourceful and Rugged
The Red Gecko TDX trailer taps into the outdoor recreation industry, presenting opportunities for companies to develop innovative and durable camping gear and accessories.
CategoryAutos
Nomadic Off-Grid Camping Trailers
The ARB Earth Camper Has a One-Piece Exoskeleton Skill
Innovation opportunities to create camping trailers that meet the needs of outdoor enthusiasts and adventurers.
CategoryAutos
Ruggedly Chic Luxury Motorhomes
The 'Peak 6x6' Offers Monstrous Performance & Consummate Style
Manufacturers in the automotive industry can explore opportunities to develop high-end luxury motorhomes that offer both style and performance.
CategoryAutos
Rugged Long-Haul Adventure Trucks
The Bruce Banner Camper is Inspired by the Hulk Himself
Automotive industry can explore opportunities to design and manufacture rugged adventure trucks for outdoor enthusiasts.
