Charity Trend Clusters

Brands across various industries are campaigning for the importance of mental health. Often through financial partnerships with charities, these brands are showing their support for social causes and are investing necessary resources to address mental health concerns and prevent crisis.

Megatrends

AuthenticityCatalyzationExperience

Brands are integrating activism and charitable actions directly into business models and consumer loyalty programs. This helps consumers directly influence the amount of charitability from a business, making activist consumers more likely to frequently engage in these brands over others.

Megatrends

AuthenticityCatalyzationMany to Many

Organizations are launching new Web3 campaigns, tools, courses, and products that are specifically geared toward Hispanic and Latin American populations. The majority of these initiatives have been founded in an effort to make Web3 more accessible and inclusive for both these groups.

Megatrends

Catalyzation

Bars are using their platforms as community establishments for social outreach. The companies are creating more inclusive environments through in-house initiatives and branded donations for worthy causes.

Megatrends

Authenticity

Companies across various industries are taking to the metaverse to spread awareness of ongoing societal issues in the physical world. These initiatives have been expressed through NFTs, metaverse avatars, and social services that encourage users to continue supporting humanitarian efforts.

Megatrends

AuthenticityCatalyzation

Convenience retailers in Britain are showing their commitment to communities by stepping in to provide free school meals for local school children in need amid the holiday season.

Megatrends

AuthenticityTribalism

Many brands and not-for-profit organizations in North America are joining forces to provide food banks with much-needed supplies and workers during COVID-19. These initiatives introduce some security in meeting the demand for meals, which has significantly increased as the pandemic continues.

Megatrends

AuthenticityCatalyzationTribalism

Ongoing relief efforts are being launched to ease some of the consequences of the COVID-19 pandemic. Many brands and organizations are opting for immersive technology—particularly augmented reality and virtual reality—to capture the attention of consumers.

Megatrends

ExperienceGamificationMultisensation

Brands are collaborating with other brands, creative professionals, and even their fans to co-design unique products. These projects are launched as relief efforts for independent businesses and individuals who have been strongly affected by the COVID-19 pandemic.

Megatrends

Co-creationMany to Many