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Brands, artists and organizations imbue apparel with powerful charged messages
Implications - While politically themed apparel isn't anything new, it's been showing up more frequently in places one previously might not have expected. Given the visibility of politics from all angle in the social media age, it's not much of a surprise that brands, artists and organizations alike have felt the need to share their views. Not only has this increased the variety of apparel of this nature and the availability of it, but it illustrates how a dialogue between consumers and brands has grown more personal.

Homework Question - Does your company vocalize a stance on any political issues? If so, what are the advantages and disadvantages therein? Ask the same questions if you are not vocal. [More]

SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
190,113 Total Clicks
Jun 16 - Nov 16
Warm
Consumers turn to apps to give gifts to those in need
Implications - Offering a more streamlined way to give back, brands are turning to platforms that allow consumers to gift items and donate goods to those in need. Redefining how “acts of kindness” are experienced, these apps allow consumers to gift everything from food and beverages to charitable donations. These apps speak to a growing desire for not only more efficient methods of philanthropy, but also a need for more curated and customized forms of social good.

Homework Question - Consumers have an innate desire to promote social causes; how can you help streamline that process? [More]

SCORE 2.6
Popularity
Activity
Freshness
Megatrends
Patterns
35,893 Total Clicks
Nov 15 - May 16
Mild
TechMobileCharitySocial Good
Consumers consider human rights an integral part of brand loyalty
Implications - The globalization of business, paired with the interconnected nature of the digital world, has lead consumers to consider companies stakeholders in human rights. In addition to sustainable production, consumers are now actively searching for brands that make civil liberties a mission or a goal. Though change might be slow, this progression indicates companies are evolving to better align their practices and beliefs.

Homework Question - How can your brand better align itself with the morals and values of its targeted consumers? [More]

SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
112,421 Total Clicks
Jan 15 - Nov 16
Warm
Charitable causes eliminate barriers to donation with easy emoji giving
Implications - In allowing consumers to use charity-related emojis, cause organizations can efficiently engage hard to reach demographics by offering an uncomplicated method of engagement that requires little time and effort. Given that barriers to donation may be assumed inaccessible, charitable causes eliminate many excuses in opening up emoji-activated giving and awareness channels. This progression also speaks to the effectiveness of gamification as an engagement tactic and the overall behavioral shift toward unobtrusive methods of communication.

Homework Question - What are some new ways that your brand can increase communication, as a way to eliminate barriers between you and your consumers? [More]

SCORE 3.5
Popularity
Activity
Freshness
Megatrends
Patterns
69,885 Total Clicks
May 15 - Jul 16
Mild
The 6 Patterns of Opportunity & Top 18 Megatrends
Finance brands partner with charities to build consumer trust
Implications - Seeking to project a more approachable, socially responsible image, financial institutions are partnering with social good organizations. Resulting in programs that offer financial literacy, greater accessibility and more, this is an important change on the road to gaining consumers trust.

Homework Question - What brands outside of your industry are resonating with your consumers and how can you tap into that momentum? [More]

SCORE 3
Popularity
Activity
Freshness
Megatrends
Patterns
63,972 Total Clicks
Aug 14 - Jun 15
Mild
Seeking funding, social good enterprises turn to crowdlending techniques
Implications - Leveraging the social aspect of crowdfunding, social good enterprises are using the power of the crowd and online media to garner support for their cause. Seeking to not only raise funds but also spread the word about social initiatives and philanthropic endeavors, emerging enterprises are moving away from mainstream marketing approaches toward more niche, yet socially connected alternatives. [More]

SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
627,489 Total Clicks
Jun 14 - Apr 15
Warm
BusinessCharitySocial Good
Organizations use technology to integrate social good into a daily routine
Implications - Thanks to technology, charitable donation has become simpler and more streamlined. However, in order to make donating a frequent, habitual practice, organizations are integrating the process into everyday routines. Consumers are able to practice social good without having to take time out of their day, suggesting that greater convenience will lead to increased philanthropic involvement. [More]

SCORE 3.5
Popularity
Activity
Freshness
Megatrends
Patterns
71,927 Total Clicks
Jul 14 - Feb 15
Mild
TechCharitySocial Good
Trend Hunter Services
Consumers opt for presents that do good for a holistic approach to gift giving
Implications - As consumers become more focused on how they contribute to causes in their daily lives, the rise in responsible gifting is creating a more conscious approach to the holiday season. This movement signifies a preference to expand socially responsible aspects into all areas of life. [More]

SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
471,761 Total Clicks
May 14 - Oct 15
Warm
EcoCharitySpecialSocial GoodActivism
Encouraging social good, organizations turn to tech innovations for mass appeal
Implications - Struggling to express the importance of charitable causes, organizations are turning to tech integration for a more subtle approach. Offering methods of donation and educational features through apps and everyday gadgets, these products reflect a move toward more integrated methods of encouraging social good. [More]

SCORE 3.6
Popularity
Activity
Freshness
Megatrends
Patterns
284,255 Total Clicks
Apr 13 - Aug 14
Mild
TechGadgetsCharitySocial Good
The charitable food market is expanded for an all-encompassing experience
Implications - Charitable foods aren't a new innovation, but as consumers look for alternative ways to further immerse themselves in social good endeavors, the market is expanding with sustainable or charity-related snacks. This shift speaks to consumer preference for alternative product choices with meaning. [More]

SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
203,676 Total Clicks
Mar 14 - Aug 14
Average