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Brands, artists and organizations imbue apparel with powerful charged messages
Implications - While politically themed apparel isn't anything new, it's been showing up more frequently in places one previously might not have expected. Given the visibility of politics from all angle in the social media age, it's not much of a surprise that brands, artists and organizations alike have felt the need to share their views. Not only has this increased the variety of apparel of this nature and the availability of it, but it illustrates how a dialogue between consumers and brands has grown more personal. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
163,004 Total Clicks
Jun 16 - Nov 16
This Year and Warm
Consumers turn to apps to give gifts to those in need
Implications - Offering a more streamlined way to give back, brands are turning to platforms that allow consumers to gift items and donate goods to those in need. Redefining how “acts of kindness” are experienced, these apps allow consumers to gift everything from food and beverages to charitable donations. These apps speak to a growing desire for not only more efficient methods of philanthropy, but also a need for more curated and customized forms of social good. [More]
SCORE 3.3
Popularity
Activity
Freshness
Megatrends
Patterns
30,924 Total Clicks
Nov 15 - May 16
Mild
TechMobileCharitySocial Good
Consumers consider human rights an integral part of brand loyalty
Implications - The globalization of business, paired with the interconnected nature of the digital world, has lead consumers to consider companies stakeholders in human rights. In addition to sustainable production, consumers are now actively searching for brands that make civil liberties a mission or a goal. Though change might be slow, this progression indicates companies are evolving to better align their practices and beliefs. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
80,380 Total Clicks
Jan 15 - Nov 16
This Year and Warm
Charitable causes eliminate barriers to donation with easy emoji giving
Implications - In allowing consumers to use charity-related emojis, cause organizations can efficiently engage hard to reach demographics by offering an uncomplicated method of engagement that requires little time and effort. Given that barriers to donation may be assumed inaccessible, charitable causes eliminate many excuses in opening up emoji-activated giving and awareness channels. This progression also speaks to the effectiveness of gamification as an engagement tactic and the overall behavioral shift toward unobtrusive methods of communication. [More]
SCORE 4.3
Popularity
Activity
Freshness
Megatrends
Patterns
60,018 Total Clicks
May 15 - Jul 16
Mild
The 6 Patterns of Opportunity & Top 18 Megatrends
Finance brands partner with charities to build consumer trust
Implications - Seeking to project a more approachable, socially responsible image, financial institutions are partnering with social good organizations. Resulting in programs that offer financial literacy, greater accessibility and more, this is an important change on the road to gaining consumers trust. [More]
SCORE 3.3
Popularity
Activity
Freshness
Megatrends
Patterns
59,625 Total Clicks
Aug 14 - Jun 15
Mild
Seeking funding, social good enterprises turn to crowdlending techniques
Implications - Leveraging the social aspect of crowdfunding, social good enterprises are using the power of the crowd and online media to garner support for their cause. Seeking to not only raise funds but also spread the word about social initiatives and philanthropic endeavors, emerging enterprises are moving away from mainstream marketing approaches toward more niche, yet socially connected alternatives. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
612,504 Total Clicks
Jun 14 - Apr 15
Warm
BusinessCharitySocial Good
Organizations use technology to integrate social good into a daily routine
Implications - Thanks to technology, charitable donation has become simpler and more streamlined. However, in order to make donating a frequent, habitual practice, organizations are integrating the process into everyday routines. Consumers are able to practice social good without having to take time out of their day, suggesting that greater convenience will lead to increased philanthropic involvement. [More]
SCORE 3.8
Popularity
Activity
Freshness
Megatrends
Patterns
64,687 Total Clicks
Jul 14 - Feb 15
Mild
TechCharitySocial Good
Trend Hunter Services
Consumers opt for presents that do good for a holistic approach to gift giving
Implications - As consumers become more focused on how they contribute to causes in their daily lives, the rise in responsible gifting is creating a more conscious approach to the holiday season. This movement signifies a preference to expand socially responsible aspects into all areas of life. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
452,415 Total Clicks
May 14 - Oct 15
Warm
EcoCharitySpecialSocial GoodActivism
Encouraging social good, organizations turn to tech innovations for mass appeal
Implications - Struggling to express the importance of charitable causes, organizations are turning to tech integration for a more subtle approach. Offering methods of donation and educational features through apps and everyday gadgets, these products reflect a move toward more integrated methods of encouraging social good. [More]
SCORE 3.8
Popularity
Activity
Freshness
Megatrends
Patterns
276,757 Total Clicks
Apr 13 - Aug 14
Mild
TechGadgetsCharitySocial Good
The charitable food market is expanded for an all-encompassing experience
Implications - Charitable foods aren't a new innovation, but as consumers look for alternative ways to further immerse themselves in social good endeavors, the market is expanding with sustainable or charity-related snacks. This shift speaks to consumer preference for alternative product choices with meaning. [More]
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
192,546 Total Clicks
Mar 14 - Aug 14
Average