Category
Tech
Delegated Interfaces
Trend cluster
Category
Mixed-Reality
Charity
Companies are engaging consumers with AR and VR-powered relief efforts.
3.5
Trend score
Trend
What is the Mixed-Reality Charity trend?
Mixed-Reality Charity: Ongoing relief efforts are being launched to ease some of the consequences of the COVID-19 pandemic. Many brands and organizations are opting for immersive technology—particularly augmented reality and virtual reality—to capture the attention of consumers.
Insight
The consumer insight behind the Mixed-Reality Charity trend
The COVID-19 pandemic has created a global sense of unity as people around the world are connected by similar disruptions to everyday life. Motivated by a sense of empathy and a desire to overcome a shared obstacle, individuals are feeling disposed toward donating to community relief efforts. Since many consumers are predominantly spending their time online, the demand for charitable initiatives is paired with a desire for a gamified experience.
Trend themes
Themes within the Mixed-Reality Charity trend
Three behaviours holding the trend together01
Gamified Charitable Initiatives
The demand for gamified charitable initiatives has risen as people are predominantly spending their time online and are disposed toward donating to community relief efforts due to the COVID-19 pandemic.
02
Augmented Reality and Virtual Reality
Companies are opting for immersive technology, particularly augmented and virtual reality, to engage consumers in activities such as virtual reality showrooms and charity auctions.
03
Blockchain-powered Virtual Rewards
The Triffic app's blockchain-powered cryptocurrency GPS tokens incentivize users to participate in charitable initiatives by rewarding them for moving and discovering Reward Beacons.
Industry implications
What the Mixed-Reality Charity trend means for industry
Where the trend changes the playbookFor
Luxury Goods
Luxury brands are creating virtual showrooms and engaging in charity auctions to interact with customers during the pandemic and raise funds for relief efforts.
For
Social Media and Entertainment
Companies are using augmented reality filters and virtual reality racing events to encourage people to donate to COVID-19 relief efforts through social media platforms and entertainment outlets.
For
Blockchain and Cryptocurrency
Blockchain technology and cryptocurrency are being used to incentivize users to participate in charitable initiatives and donate to COVID-19 relief efforts.
Workshop question
How might your brand advocate for relief efforts amid a crisis?
Trend signals
Trend signals for Mixed-Reality Charity
Trend score 3.5 out of 10, from popularity 58%, activity 38%, freshness 9%.
Popularity58%
Activity38%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Mixed-Reality Charity trend
4 featured examples from Apr 22 to Apr 23, 2020CategoryFashion
Virtual Jewelry Showrooms
The House of Luxury Presents Brands with an Interactive Experience
Opportunity for luxury jewelry brands to enhance their customer experience through virtual showrooms.
CategoryLifestyle
Charitable Luxury Racing Events
The SRO ESPORT GT SERIES CHARITY CHALLENGE Fights COVID-19
Luxury car brands like Bentley Motorsport can gain broader brand exposure and expand customer base through their collaboration with charitable organizations and events.
CategoryTech
Crypto-Powered Augmented Reality Apps
The Triffic App Now Enables Users to Raise Funds for WHO
Disruptive Innovation Opportunity: The integration of cryptocurrency rewards and augmented reality technology in gaming can redefine the gaming experience, attracting new players…
CategoryTech
AR Currency Scanning Filters
The New Snapchat Filter Encourages Users to Donate to COVID-19 Relief
Social media platforms can use augmented reality filters and currency scanning to make charitable donations more accessible and user-friendly.
