Companies are engaging consumers with AR and VR-powered relief efforts
Trend - Ongoing relief efforts are being launched to ease some of the consequences of the COVID-19 pandemic. Many brands and organizations are opting for immersive technology—particularly augmented reality and virtual reality—to capture the attention of consumers.
Insight - The COVID-19 pandemic has created a global sense of unity as people around the world are connected by similar disruptions to everyday life. Motivated by a sense of empathy and a desire to overcome a shared obstacle, individuals are feeling disposed toward donating to community relief efforts. Since many consumers are predominantly spending their time online, the demand for charitable initiatives is paired with a desire for a gamified experience.
Insight - The COVID-19 pandemic has created a global sense of unity as people around the world are connected by similar disruptions to everyday life. Motivated by a sense of empathy and a desire to overcome a shared obstacle, individuals are feeling disposed toward donating to community relief efforts. Since many consumers are predominantly spending their time online, the demand for charitable initiatives is paired with a desire for a gamified experience.
Workshop Question - How might your brand advocate for relief efforts amid a crisis?
Trend Themes
1. Gamified Charitable Initiatives - The demand for gamified charitable initiatives has risen as people are predominantly spending their time online and are disposed toward donating to community relief efforts due to the COVID-19 pandemic.
2. Augmented Reality and Virtual Reality - Companies are opting for immersive technology, particularly augmented and virtual reality, to engage consumers in activities such as virtual reality showrooms and charity auctions.
3. Blockchain-powered Virtual Rewards - The Triffic app's blockchain-powered cryptocurrency GPS tokens incentivize users to participate in charitable initiatives by rewarding them for moving and discovering Reward Beacons.
Industry Implications
1. Luxury Goods - Luxury brands are creating virtual showrooms and engaging in charity auctions to interact with customers during the pandemic and raise funds for relief efforts.
2. Social Media and Entertainment - Companies are using augmented reality filters and virtual reality racing events to encourage people to donate to COVID-19 relief efforts through social media platforms and entertainment outlets.
3. Blockchain and Cryptocurrency - Blockchain technology and cryptocurrency are being used to incentivize users to participate in charitable initiatives and donate to COVID-19 relief efforts.
4 Featured, 33 Examples:
86,412 Total Clicks
Date Range:
Apr 20 — Apr 20
Trending:
Mild
Consumer Insight Topics:
