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Mixed-Reality Charity

Companies are engaging consumers with AR and VR-powered relief efforts

Trend - Ongoing relief efforts are being launched to ease some of the consequences of the COVID-19 pandemic. Many brands and organizations are opting for immersive technology—particularly augmented reality and virtual reality—to capture the attention of consumers.

Insight - The COVID-19 pandemic has created a global sense of unity as people around the world are connected by similar disruptions to everyday life. Motivated by a sense of empathy and a desire to overcome a shared obstacle, individuals are feeling disposed toward donating to community relief efforts. Since many consumers are predominantly spending their time online, the demand for charitable initiatives is paired with a desire for a gamified experience.
Workshop Question - How might your brand advocate for relief efforts amid a crisis?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 33 Examples:
10,979 Total Clicks
Date Range:
Apr 20 — Apr 20
Trending:
This Week and Untested

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