Category
Lifestyle
Assisted Choices
Trend cluster
Category
Supportive
Streaming
Brands introduce livestreams to support and entertain people during COVID-19.
2.9
Trend score
Trend
What is the Supportive Streaming trend?
Supportive Streaming: As people remain limited to what they can find in the safety of their homes for their entertainment, more brands are offering livestreamed content that keeps people feeling stimulated as they figure out new ways to spend their time. Everything from aquarium views to more traditional TV content are now being offered in live formats for people to enjoy.
Insight
The consumer insight behind the Supportive Streaming trend
Consumers often seek out engaging brand interactions, but they're doing so even more now given the state of the global climate. The mental and economic stress millions are currently facing has forced consumers to be creative with what they're using to "escape" the current realities of their day-to-day. Everything from new hobbies to new forms of entertainment are being explored, and giving consumers some respite from stress and anxiety.
Trend themes
Themes within the Supportive Streaming trend
Three behaviours holding the trend together01
Livestreamed Entertainment
Brands are offering livestreamed content to keep consumers engaged during COVID-19 restrictions, creating opportunities for innovative business interaction.
02
Small Business Support
Large corporations such as Verizon are using live streaming benefit concerts to assist small businesses and offer support, leading to potential innovation for how businesses support each other.
03
Social Media Adaptation
Platforms like Facebook have adapted their live-streaming features to accommodate increasing demand, creating innovation opportunities for platforms to reach new consumers.
Industry implications
What the Supportive Streaming trend means for industry
Where the trend changes the playbookFor
Entertainment
Brands in the entertainment industry have an opportunity to offer innovative new ways of streaming their content to connect with and retain consumers.
For
Small Business Initiatives
Industries that rely on small business can take inspiration from Verizon's benefit concerts and explore new ways to support their customers during challenging times.
For
Social Media Marketing
The increasing demand for live streaming on social platforms offers new opportunities for marketing professionals to reach and engage with their target audience.
Workshop question
How does your brand support its customers through stress and anxiety?
Trend signals
Trend signals for Supportive Streaming
Trend score 2.9 out of 10, from popularity 43%, activity 35%, freshness 9%.
Popularity43%
Activity35%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Supportive Streaming trend
4 featured examples from Mar 19 to Mar 30, 2020CategorySocial Media
Livestreamed Shark Tanks
Ripley's Aquarium of Canada Launched a Shark Camera to Enjoy in Isolation
The livestreamed entertainment trend presents opportunities for businesses within the entertainment industry to engage with consumers in new ways.
CategoryLifestyle
Stay-at-Home Live Programs
TikTok's Happy at Home: Live! Shares Weekly Programming
The entertainment industry can explore innovative ways to engage audiences through live-streaming programs, collaborating with celebrities, and incorporating interactive elements.
CategorySocial Good
Small Business Benefit Concerts
Verizon is Live Streaming Benefit Concerts to Help Businesses
Opportunity for telecom companies to offer live streaming services and partnerships to support small businesses and promote their own platforms.
CategoryTech
Streaming-Friendly Social Media Platforms
Facebook Launches Live Streaming Features Amid COVID-19
Social media platforms can take advantage of the increased demand for live streaming and develop more user-friendly features to enhance the streaming experience.
