Small Business Benefit Concerts

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Verizon is Live Streaming Benefit Concerts to Help Businesses

— March 30, 2020 — Social Good
Verizon indicated that it is live streaming benefit concerts in order to help support small businesses that have been affected financially by the outbreak of COVID-19. The benefit concerts are under the name, ‘Pay it Forward,’ and the first one featured Dave Mathews. The company will also be announcing other artists that will participate at a later date.

Verizon is also contributing a sum of $2.5 million USD to Local Initiatives Support Corp, which is a non-profit organization that works to help small businesses. Through this organization, small businesses will be able to receive a grant of up to $10,000.

The concerts will be Livestream on Twitter, as well as Yahoo Entertainment and on some cable services, including FiOS fiberoptic.


Image Credit: Retrieved from Verizon.

Trend Themes

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  2. Small Business Support — Disruptive innovation opportunity to create programs that specifically target financial aid and resources for small businesses affected by crises.
  3. Partnerships with Non-profit Organizations — Collaborative opportunities to work with non-profit organizations that focus on supporting small businesses and create mutually beneficial initiatives.

Industry Implications

  1. Telecommunications — Opportunity for telecom companies to offer live streaming services and partnerships to support small businesses and promote their own platforms.
  2. Entertainment — Innovative approaches to using entertainment platforms and events to generate support for small businesses and engagement with audiences.
  3. Non-profit Organizations — Explore technological advancements and partnerships to enhance the reach and impact of providing financial aid and resources to small businesses.
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