These 2020 mobile trends range from avatar video chat apps to gamified billboard ads.
Standouts include Natural Synthetics, "an app where Snapchat users can use a digital avatar and discover new friends—and even keep their Snapchat score high if that's a priority." The mobile platform's 3D avatars allow for a touch of escapism and personalization.
Malibu's 'A Bit of Sunshine' summer campaign is another notable example. The outdoor bus ad uses augmented reality technology to bring gaming content to life via one's mobile device. The billboard is powered by Snapchat’s innovative AR Marker Tech and requires passersby to scan a Snapcode to unlock access to an interactive game that they can play while waiting for a bus.
Samsung's phone-sanitizing service for its Galaxy devices rounds off this list and speaks to growing consumer health and hygiene concerns -- a result of the COVID-19 pandemic and growing questions surrounding everyday safety.
For more mobile trends in the year ahead, check out Trend Hunter's 2021 Trend Report.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
