Taco Bell is introducing a new restaurant concept called Taco Bell Go Mobile that's said to be its most modern expression to date. The concept is designed to "push the boundaries of the QSR customer experience even further with the addition of several digital features," and it was created with the needs of today's consumer in mind.
The Taco Bell Go Mobile restaurant is defined by a few key features, including a smaller-than-average footprint, smart technology, contactless and curbside pick-up options, plus dual drive-thru lanes, one of which is a priority pick-up lane for those who order via the Taco Bell app. The new experience also introduces "bellhops" or concierge service of team members who will help to streamline the experience of helping people get their orders.
Although the first Taco Bell Go Mobile location has yet to open, some of the innovations are being applied to existing restaurants.
Image Credit: Taco Bell