As it stands, there are a handful of products that can't be purchased on Amazon, including cars, but ZeroLight, Cadillac and Amazon partnered to share a vision for a new vehicle shopping concept at CES 2020. At the center of the shopping experience is the Cadillac XT6 and consumers are guided through a personalized, supportive experience that's user-friendly and useful for becoming more familiar with the model.
The four-stage journey is designed to be engaging and personalized, beginning with an advert that links them to an Amazon Vehicles page. From there, users are able to see the vehicle tailored to their liking with visualization solutions by ZeroLight. As well as being able to see their customized car in 3D, the experience also supports wireless VR experiences and an interactive AR app within dealerships.
Image Credit: ZeroLight