Mitsubishi Motors Unveils a Custom Car Configuration Feature
Kanesa David — April 19, 2023 — Autos
References: mitsubishicars & mediapost
A real-time cinematic configurator experience is being released by Mitsubishi Motors North America using the most recent cloud streaming video game technology. Drivers of the 2023 Outlander PHEV will be able to configure their vehicle's color, trim levels, and factory accessories with the new features.
Customers receive a personalized interactive website with pictures and videos of their cars after making their selections, which they may see again and share. The experience was developed in collaboration with ZeroLight, a cloud-based, plug-and-play visualization platform that enables businesses to design digital consumer experiences.
"Like, MMNA, ZeroLight understands the role that innovation plays in the customer journey,” Ito commented in a press release. "Elevating the customer experience with every iteration — that's so important to us. That's why we continue to partner and push the envelope together.”
Image Credit: Mitsubishi Motors North America
Customers receive a personalized interactive website with pictures and videos of their cars after making their selections, which they may see again and share. The experience was developed in collaboration with ZeroLight, a cloud-based, plug-and-play visualization platform that enables businesses to design digital consumer experiences.
"Like, MMNA, ZeroLight understands the role that innovation plays in the customer journey,” Ito commented in a press release. "Elevating the customer experience with every iteration — that's so important to us. That's why we continue to partner and push the envelope together.”
Image Credit: Mitsubishi Motors North America
Trend Themes
1. Cloud-based Vehicle Customizations - Cloud-based vehicle customization is the future of car purchase and can revolutionize online shopping experience for automobiles.
2. Real-time Cinematic Configurator Experience - Real-time cinematic configurator experience can increase customer engagement and satisfaction, leading to higher sales and revenue for businesses.
3. Personalized Interactive Website - Personalized interactive websites can enhance the customer experience and create a unique brand image for businesses.
Industry Implications
1. Automotive Industry - The automotive industry can leverage cloud-based vehicle customizations and real-time cinematic configurator experience to enhance customer experience and increase sales revenue.
2. E-commerce Industry - The e-commerce industry can use personalized interactive websites to create a unique brand image and enhance customer experience, leading to higher sales and revenue.
3. Cloud-based Visualization Platform Industry - The cloud-based visualization platform industry can provide more advanced and user-friendly features to businesses looking to incorporate real-time cinematic configurator experience as part of their products and services.
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