Smartphone-Simplifying Apps

The Ratio by Blloc Android Launcher Makes Devices Less Addictive

Smartphones are inherently hard to put down given their bright colors and limitless connectivity which could lead to addiction, which is pushing developers to create new solutions like the Ratio by Blloc Android launcher. The complementary Android OS solution will work to replace the home screen with less flashy components that are focused on a more utilitarian functionality. This will help users to get in and get out when they need to use their smartphone instead of mindlessly scrolling for hours or reaching for their phone out of boredom.

The Ratio by Blloc Android launcher also allows users to make certain apps monochrome, which could help to decrease their appealing design and how much time a person might spend on them.

Simplifying Smartphones
Developers are creating apps to decrease addiction to smartphones and simplify usage.
Utilitarian Functionality
Apps are being created with a focus on utilitarian functionality rather than flashiness.
Monochrome Design
Apps that allow monochrome design are increasing to decrease their appealing design and usage time.

Industries Being Reshaped

Mobile App Development
Opportunities exist for developers to create more apps that simplify smartphone usage.
Digital Health
Apps that decrease smartphone addiction can be marketed to the digital health industry for prevention purposes.
Marketing and Advertising
Marketing and advertising agencies can use the trend of monochrome design for app ads to increase effectiveness.
SCORE
4.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 61%
Activity 68%
Freshness 9%