Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

AR Sneaker-Coloring Zines

'Create with Air Max' Digitally Customizes Nike Sneakers

— July 13, 2020 — Marketing
Nike worked with digital agency AKQA in Japan on Create with Air Max, an augmented reality-enabled zine to accompany the launch of the Nike Air Max 2090. With this AR tool, users are able to customize their sneakers digitally, much like a coloring book. The mixed-reality zine is additionally enhanced with interviews, stories and fan-created content. Sneaker fans will especially love diving into the content, as the printed zine shares what inspired the latest iteration of the Air Max sneakers.

The use of augmented reality and the focus on digital customization for this launch is particularly relevant at a time when brands need to focus on reaching and engaging consumers virtually. While the 56-page coloring book is now being given out in stores in Japan, consumers can take its contents further by sharing their unique creations online.

Image Credit: Nike
Trend Themes
1. Augmented Reality Sneaker Customization - The use of augmented reality to digitally customize sneakers offers new opportunities for personalized shopping experiences and brand engagement.
2. Mixed-reality Content Experiences - The integration of mixed-reality elements, such as interviews, stories, and fan-created content, in zines and publications can enhance consumer engagement and provide a more immersive brand experience.
3. Virtual Brand Activation - Virtual tools like AR-enabled zines can help brands connect with consumers virtually and provide them with interactive and shareable content, fostering brand loyalty and online participation.
Industry Implications
1. Sportswear - The sportswear industry can leverage augmented reality customization tools to offer unique and personalized products, enhancing customer satisfaction and brand loyalty.
2. Publishing - Publishing companies can explore the integration of mixed-reality elements in their content, creating more interactive and immersive experiences for readers and increasing the appeal of physical publications.
3. Marketing and Advertising - The marketing and advertising industry can utilize virtual brand activation strategies, such as AR-enabled zines, to engage consumers in innovative and memorable ways, generating brand awareness and word-of-mouth marketing.
6.6
Score
Popularity
Activity
Freshness