Nike launched a mobile campaign that encourages smartphones users in Brazil to look in the sky for an AR cloud, shaped like a Nike sneaker. The sneaker is an Air Max 2090, and consumers can access the AR content through a microsite. In order to launch the immersive AR experience, Nike collaborated with an agency named AKQA São Paulo.
After users have located the AR cloud, they can scan it to get access to exclusive content from Djong, a hip hop artist. The content consists of a song, and accompanying music video, as well as interviews and music form other artists in the industry.
The mobile campaign can be accessed indoors and it provides a fun way to showcase Nike products and hip hop culture.
Image Credit: Nike