These June 2020 multimedia innovations range from curated cinema platforms to branded taco livestreams like Mccormick and Drew Barrymore's recent Taco Tuesday stream that was hosted for charity.
With consumers continuing to social distance during the ongoing COVID-19 pandemic, brands and social media platforms are re-prioritizing engaging virtual experiences and are taking video chat platforms to new heights with improved personalization features.
Some examples to note include USAA's recent AR Snapchat Lens that was launched in celebration of US veterans and in time for the recent Memorial Day holiday. Additional standouts include livestreaming gift cards by interactive gaming platform Twitch -- "currently available in the United States with either $25, $50, $100, or $200" -- and the conceptual 'CDend' CD player by 250 Design that marries nostalgia with contemporary materials and details.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
