Conviva, a media analytics organization, recently launched TikTok Analytics which will help social media advertisers track campaigns on the app. NASCAR will be one of the first organizations to use the tool, and it will evaluate its campaigns on TikTok.
TikTok Analytics can be accessed through the company’s ‘social insights’ dashboard which also hosts analytic tools for other platforms including Facebook, Instagram, Snapchat, Twitter, and YouTube. The dashboard provides a KPI number, which takes into account the performance of a campaign across multiple platforms. Conviva indicates that providing a single KPI number allows advertisers to spend far more time evaluating the data than collecting it.
TikTok has become one of the most commonly used platforms, and the ability to evaluate campaigns on the platform will streamline the advertising process.
Image Credit: Robert Williams