Chipotle is making it easier than ever to create your dream burrito or bowl with its new Complete Customization feature.
Complete Customization is a new feature now available in through the Chipotle app that gives customers an extra level of control. With the new feature, users can make any ingredient in their order 'light,' 'standard,' or 'extra,' simply by swiping left to right. This means you can go light on the beans, or extra on the cheese with just a few taps.
To promote the user-friendly new feature, Chipotle has put out an official 'hack menu' on TikTok, which demonstrates how to order three custom menu items: queso-topped DIY Nachos, The Extra Dip made with veggies and no rice, and the tossed Taco Salad Hack.
Image Credit: <i> Chipotle.</i>
What's Driving This Trend
- Complete Customization
- Chipotle's new app feature allows for complete customization of burrito and bowl orders through swiping controls.
- User-friendly Ordering
- User-friendly ordering interface of Chipotle's app results in customer satisfaction and convenience.
- Hack Menu
- Chipotle's introduction of their new Complete Customization feature is promoted with creative DIY 'hack menu' items.
Who This Affects Most
- Fast Food
- Fast food restaurants can benefit from introducing customizable ordering options to meet individual customer preferences.
- Mobile App Development
- Mobile app developers can explore the customization feature offered by Chipotle and develop similar app features in other industries.
- Social Media Marketing
- Social media marketing campaigns, such as Chipotle's TikTok hack menu promotion, can increase customer engagement and promote new app features.
