The June 2020 interactive trends range from virtual cocktail parties to body positivity games. In response to the ongoing COVID-19 pandemic and social distancing efforts, brands beyond the interactive tech space are embracing the power of interactive marketing as a way to engage with at-home audiences.
Standouts that speak to this marketing shift include Chipotle's Virtual Prom After-Party that was hosted this May on the @ChipotleAfterParty Instagram account. YouTube star David Dobrik hosted the event and was online to answered questions and take photos with fans. Additionally, fans were able to compete for prizes like Chipotle meals and academic scholarships.
Other notable examples include NEFT Vodka's virtual cocktail parties that are being hosted via Facebook Live in an effort to raise financial funds and awareness for service industry professionals and bartenders being affected by the ongoing global pandemic.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
