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Top 30 Interactive Trends in June

From Virtual Cocktail Parties to Body Positivity Games

— July 1, 2020 — Marketing
The June 2020 interactive trends range from virtual cocktail parties to body positivity games. In response to the ongoing COVID-19 pandemic and social distancing efforts, brands beyond the interactive tech space are embracing the power of interactive marketing as a way to engage with at-home audiences.

Standouts that speak to this marketing shift include Chipotle's Virtual Prom After-Party that was hosted this May on the @ChipotleAfterParty Instagram account. YouTube star David Dobrik hosted the event and was online to answered questions and take photos with fans. Additionally, fans were able to compete for prizes like Chipotle meals and academic scholarships.

Other notable examples include NEFT Vodka's virtual cocktail parties that are being hosted via Facebook Live in an effort to raise financial funds and awareness for service industry professionals and bartenders being affected by the ongoing global pandemic.
8.7
Score
Popularity
Activity
Freshness
30
Remixed Jingle Campaigns
Remixed Jingle Campaigns
Popeyes' #LoveThatJingle Campaign Recruits Musicians Across the Nation
<
29
Beer Brand Tax-Filing Incentives
Beer Brand Tax-Filing Incentives
Natural Light Wants to Give You Free Beer for Filing Your Taxes
<
28
Graduation-Themed Donut Boxes
Graduation-Themed Donut Boxes
Krispy Kreme is Giving Out a Free 'Graduate Dozen' to Graduates
<
27
Virtual Bar Events
Virtual Bar Events
Bud Light is Hosting a Sports Pub Quiz Featuring Past & Present Players
<
26
Transformative Dining Tables
Transformative Dining Tables
Creative Chef's Morphing Table Represents the Future of Dining
<
25
Traceable Denim Collections
Traceable Denim Collections
The R Collective & Levi's Created Designs with Reduced Footprints
<
24
Virtual Brunch Competitions
Virtual Brunch Competitions
Whistle Out is Looking to Hire Someone to Host Virtual Brunches
<
23
Interactive Secondary Display Apps
Interactive Secondary Display Apps
Facebook Launches the Venue App to Run Along Side Live Events
<
22
AR Sneaker-Finding Campaigns
AR Sneaker-Finding Campaigns
Nike Launched an AR Mobile Campaign for Sneaker Enthusiasts in Brazil
<
21
NFC-Enabled Guitar Picks
NFC-Enabled Guitar Picks
DutchPicks' Custom-Printed Guitar Picks Help Bands & Artists Engage Fans
<
20
Virtual Restaurant Dance Parties
Virtual Restaurant Dance Parties
White Castle is Sponsoring Slider Jam to Celebrate a Special Day
<
19
Branded Virtual Islands
Branded Virtual Islands
Singapore's Sentosa Island Recreated Itself Within Animal Crossing
<
18
Restaurant-Sponsored Virtual Proms
Restaurant-Sponsored Virtual Proms
Chipotle is Hosting a Virtual Prom After-Party on Instagram
<
17
Virtual Flower-Arranging Classes
Virtual Flower-Arranging Classes
Friendship Fridays Connects People Separated by Lockdown
<
16
Rewarding Community Experiences
Rewarding Community Experiences
Air Miles' Happy Every Day Rewards Canadians for Staying Home
<
15
Cathartic Wine Hotlines
Cathartic Wine Hotlines
MOVO's 1-833-3-SCREAM-4-WINE Gives Moms a Place to Vent
<
14
Interactive Animalistic Classroom Robots
Interactive Animalistic Classroom Robots
The 'MiRo-E' Educational STEM Robot is Responsive
<
13
Body Positivity Games
Body Positivity Games
Skin Proud's Fun and Positive Game Targets Its Gen Z Audience
<
12
Virtual Video Game Photoshoots
Virtual Video Game Photoshoots
Valentino's Photoshoot Features Designer Animal Crossing Outfits
<
11
Smoked Brisket-Branded Puzzles
Smoked Brisket-Branded Puzzles
The New Arby’s 13-Hour Puzzle Features Its Signature Menu Items
<
10
Augmented Reality Communication Platforms
Augmented Reality Communication Platforms
Frontdoor's Streem Seamlessly Enables Remote Service
<
9
Video Conference Clones
Video Conference Clones
Coors Light's Clone Machine Creates a Stand-In for Video Conference Chats
<
8
Interactive Wellness Challenges
Interactive Wellness Challenges
Saladworks Created a 30-Day Challenge for National Salad Month
<
7
Virtual Cocktail Parties
Virtual Cocktail Parties
NEFT's Vodka After Dark Supports the Bartender Community
<
6
Virtual Dining Initiatives
Virtual Dining Initiatives
The WORKS Gourmet Burger Bistro Created Dine Together, Apart
<
5
In-Game Designer Fashion
In-Game Designer Fashion
Marc Jacobs Created Animal Crossing Clothing Download Codes
<
4
In-Game Outfit Promotions
In-Game Outfit Promotions
Ben Sherman and AnimalCrossFits Joined to Launch Six In-Game Looks
<
3
Livestream Virtual Reality Tours
Livestream Virtual Reality Tours
HOMGROUP Provides Accessible Home-Viewing Options During COVID-19
<
2
Indoor Creativity Workshops
Indoor Creativity Workshops
Dolce & Gabbana's #DGFattoInCasa Fosters Creativity at Home
<
1
Recreated Restaurant Experiences
Recreated Restaurant Experiences
Brato Brewhouse is Attempting to Recreate the Dine-in Experience
<