With venues of all sizes closed temporarily, musicians have had to find other ways to bring in an income—and Popeyes is offering an opportunity for artists during an uncertain time with its new #LoveThatJingle campaign. The campaign invites musicians to put their own spin on the chain's iconic Love That Chicken jingle so that it may be featured in upcoming TV and radio advertisements.
While the campaign first kicked off in Popeyes' own home of New Orleans, #LoveThatJingle is now open to musicians across the nation. After downloading the original sheet music for Love That Chicken, for a limited time in May, musicians can submit their recordings on social media using the campaign hashtag. For their efforts in remixing the famous jingle, chosen musicians will be compensated by Popeyes.