Campbell's and Universal Music Group collaborated to launch a series of limited-edition labels. Each label is equipped with QR codes that users can scan on any smartphone to access music to play while they cook. The iconic red and white cans will unlock re-imagined classic songs performed by top talents and emerging artists.
The songs are paired with a Campbell's recipe, and the artists make up the M’m! M’m! Records repertoire. Contributing artists include: Julia Michale's, whose song is available for listening; Peach Tree Rascals, set to release on October 22nd; Jac Ross, to be released on October 29th; Mickey Guyton's song will launch on November 5th.
In addition to the QR labels, aspiring musicians will have a chance to earn a spot on the M’m! M’m! Records music label by submitting a cooking-inspired song to SoundCloud.
Image Credit: Campbell's
What Makes This Trend Stand Out
- Qr-enabled Product Labels
- Campbell's and Universal Music Group's limited-edition labels showcase QR technology for a unique listening and cooking experience.
- Branded Music Labels
- Incorporating music in product labels, such as Campbell's M’m! M’m! Records repertoire, creates a distinct brand identity.
- Crowdsourced Music Creation
- Campbell's SoundCloud submission contest fosters engagement and innovation in the music industry.
Sectors Adopting This
- Food and Beverage Industry
- Exploration of innovative marketing strategies, like QR-enabled product labels, will create new growth opportunities for the food and beverage industry.
- Music Industry
- Incorporating music into product labels, like Campbell's M’m! M’m! Records repertoire, opens up new marketing and revenue streams for the music industry.
- Technology Industry
- QR-enabled product labels could open up opportunities for technology-driven companies to provide solutions for unique consumer experiences.
