Campbell's and Universal Music Group collaborated to launch a series of limited-edition labels. Each label is equipped with QR codes that users can scan on any smartphone to access music to play while they cook. The iconic red and white cans will unlock re-imagined classic songs performed by top talents and emerging artists.
The songs are paired with a Campbell's recipe, and the artists make up the M’m! M’m! Records repertoire. Contributing artists include: Julia Michale's, whose song is available for listening; Peach Tree Rascals, set to release on October 22nd; Jac Ross, to be released on October 29th; Mickey Guyton's song will launch on November 5th.
In addition to the QR labels, aspiring musicians will have a chance to earn a spot on the M’m! M’m! Records music label by submitting a cooking-inspired song to SoundCloud.
Image Credit: Campbell's